By Dr. Anshul Rawal, Veterinarian

Word count: 792  |  Suggested placement: pet, health or lifestyle desk

The dogs that worried me most were never the old ones.

Geriatric patients with failing kidneys are part of veterinary practice. You expect them. What I did not expect, during my years in clinical training and practice, was how often a three- or four-year-old dog would come in for something routine — a skin complaint, a bout of loose stool — and leave with bloodwork showing liver enzymes that had no business being elevated in an animal that young.

One case is a case. Twenty cases start to look like a pattern.

The presenting complaints were remarkably consistent: a coat that had lost its shine, hair fall the owner had written off as “just the weather,” digestion that never quite settled, an energy level the family had quietly accepted as the dog’s personality. Individually, none of these send anyone rushing to a clinic. Together, in a young animal, they are worth paying attention to.

So I started asking a question I had not been asking often enough: what is this animal actually eating, every single day, for years?

The part of the bag nobody reads

Most pet parents in India read the front of the packet. Chicken. Lamb. Real meat. Complete nutrition. Almost nobody turns it over.

On the back, past the protein percentages, you will often find a short list of synthetic antioxidants — compounds added to stop fats from going rancid so the product can sit on a shelf for eighteen months. The common ones are BHA (butylated hydroxyanisole), BHT (butylated hydroxytoluene) and ethoxyquin.

Here is where I want to be careful, because this topic attracts more heat than light.

These compounds are permitted at regulated concentrations, and the regulatory position in most markets is that at those levels they do not present a safety concern. I am not going to tell you that a bag of kibble caused any individual dog’s illness. That claim would be scientifically dishonest and I have no data to support it.

What I will tell you is what the record actually shows. The US National Toxicology Program classifies BHA as “reasonably anticipated to be a human carcinogen,” based on rodent studies. BHT has shown tumour-promoting effects in animal models at high doses. The European Union suspended ethoxyquin’s authorisation as a feed additive pending further safety data — a decision that reflects incomplete evidence rather than proven harm. And European regulators have noted that for cats specifically, tolerance data was insufficient to establish a safe dose for certain antioxidants.

“Insufficient data” is not the same as “dangerous.” But it is also not the same as “proven safe over a fourteen-year lifespan of daily exposure,” which is the actual question a pet parent is asking, whether they realise it or not.

That gap between what is permitted and what is well-studied is the gap I could not stop thinking about.

The trap on the other side

The obvious response is to cook at home. Many of my clients did exactly that, with the best intentions, and created a different problem.

A bowl of chicken and rice looks wholesome and is nutritionally incomplete. Home-cooked diets built without formulation almost always run short on calcium relative to phosphorus, which matters enormously in growing dogs. Cats fed home meals without supplementation risk taurine deficiency, which affects the heart and the eyes and does not announce itself until damage is done. Add the inconsistency of a busy household — one member cooks on Tuesday, another improvises on Friday — and the diet drifts.

I watched pet parents move from a food they distrusted to a food that was measurably unbalanced, and feel better about it. Sincerity is not nutrition.

What I would actually tell you to do

Four things, none of which require you to change brands today.

Turn the packet over and read the full ingredient list. If a manufacturer will not tell you what is in the product in plain language, that is information in itself.

Check whether the preservation is synthetic or natural. Mixed tocopherols (vitamin E) and rosemary extract are common natural alternatives. They shorten shelf life, which is precisely why they cost more to use.

Ask what “meat” means. “Chicken” and “poultry by-product meal” are not the same input, and the label is where that difference should be visible.

If you cook at home, get the formulation checked. A single consultation with a veterinarian on calcium, phosphorus and taurine will tell you more than a year of internet recipes.

None of this requires panic. It requires reading. The animals in my clinic could not do that part themselves — which is, in the end, the whole reason I stopped practising the way I had been and started working on the food instead.

Dr. Anshul Rawal is a veterinarian and the founder of Pawpeye, an Indian pet nutrition company that formulates preservative-free wet food for dogs and cats through in-house veterinary R&D.

NEW DELHI — As more Indian businesses look to replace single-use plastic in their promotional and gifting strategies, a Delhi-based manufacturer is positioning itself at the center of that shift. Vimuksha Advertisements, headquartered in the Yusuf Sarai area of New Delhi near Green Park Metro Station, has built its business around producing customized canvas bags, jute bags, non-woven bags, tote bags and backpacks for corporate branding, events and retail promotions across India.

The company describes itself as a manufacturer of promotional canvas and jute bags that combine sustainability with brand visibility, offering businesses an alternative to disposable plastic carry bags that can double as a walking advertisement long after an event or purchase is over. Its positioning leans heavily on three pillars repeated across its marketing materials: eco-friendliness, durability and custom branding — a combination increasingly in demand as Indian states tighten restrictions on single-use plastic and corporations look for greener options in their promotional budgets.

A Product Range Built Around Reusable, Brandable Bags

Vimuksha Advertisements’ core catalog spans five categories: canvas bags, non-woven bags, jute bags, tote bags and backpacks. Canvas bags, made from a heavier woven cotton fabric, are marketed by the company as its premium offering — described in its own materials as made with “high grade canvas material” suited for long-term reuse rather than one-time promotional giveaways. Jute bags lean further into the sustainability angle, using a natural, biodegradable fiber that has become a common substitute for plastic carry bags in Indian retail and gifting. Non-woven bags and tote bags round out the range as lighter-weight, more budget-friendly options often chosen for large-volume event giveaways, while backpacks extend the company’s offering into a category more commonly associated with corporate gifting and conference merchandise.

This kind of category spread is a common strategy among promotional-merchandise manufacturers: a canvas or jute bag positioned as a premium, higher-margin product sits alongside more economical non-woven and tote options, letting a single manufacturer serve both a corporate client ordering premium gift bags for a leadership offsite and a retail brand ordering thousands of low-cost carry bags for a store launch.

Customization as the Core Sales Pitch

Where Vimuksha Advertisements appears to differentiate itself most is in the breadth of customization it offers. The company lists five distinct printing and branding methods available to clients: screen printing, offset printing, DTF (direct-to-film) printing, heat transfer printing, and private labeling. Offering this range in-house, rather than outsourcing specialty print methods to a third party, is notable in a category where many smaller manufacturers limit themselves to one or two printing techniques.

Each method suits a different kind of order. Screen printing remains the industry standard for bulk orders with simple, one- or two-color logos, prized for its durability on fabric. Offset printing typically supports more detailed, multi-color designs. DTF printing, a newer technique in the Indian promotional-products space, allows for complex, photographic-quality graphics to be transferred onto fabric without the setup costs traditionally associated with multi-color screen printing. Heat transfer printing offers a fast turnaround for smaller or rush orders, while private labeling lets brands apply their own tags, care labels or packaging identity to bags manufactured by Vimuksha — a service more commonly sought by retail and fashion clients building their own bag or accessory line rather than a one-off promotional order.

Positioning Around Sustainability and Corporate Budgets

Vimuksha Advertisements frames its products as serving two business needs simultaneously: environmental responsibility and marketing return on investment. Its promotional materials describe reusable bags as a way to put “your brand in the hands of thousands” at a lower cost than many other forms of advertising, while also appealing to corporate sustainability commitments that have become increasingly common in Indian companies’ vendor and procurement policies over the past several years.

Industry observers who track the promotional-products sector note that this dual pitch — sustainability plus cost-effective visibility — has become the standard sales narrative for reusable-bag manufacturers nationally, as more corporate procurement teams specifically request eco-friendly giveaway options for conferences, product launches and client gifting rather than the plastic-heavy promotional swag common a decade ago.

A Seven-Step Manufacturing Process

The company outlines a structured production workflow on its website: requirement discussion, design and artwork approval, material selection, printing, stitching and quality inspection, packaging, and nationwide delivery. Laying out this process publicly is a common trust-building device among B2B manufacturers, particularly those working with corporate clients who may be ordering in bulk for a fixed event date and want assurance that a vendor has a repeatable, quality-controlled system rather than an ad hoc production line.

The company has not published specific production capacity figures, typical turnaround times, or minimum order quantities in the materials reviewed, information that prospective corporate buyers comparing vendors would typically want to confirm directly before placing a large order.

Client Testimonials and What They Do — and Don’t — Confirm

Vimuksha Advertisements’ website features a series of five-star customer reviews from individuals identified by name and role, including corporate clients, marketing managers and event coordinators, praising the quality of printing, finishing and on-time delivery. As with testimonials on most company websites, these are self-published by the business rather than independently verified by a third-party review platform, so they should be read as representative customer feedback the company has chosen to showcase rather than an independently audited satisfaction rating.

Delhi Roots, Nationwide Ambitions

Vimuksha Advertisements operates from an office in Yusuf Sarai, South Delhi, near the Green Park Metro Station — a location that places it within one of Delhi’s established commercial and trading hubs. While headquartered in the capital, the company markets nationwide delivery as part of its core service offering, positioning itself to serve corporate clients, event organizers and retail brands beyond the National Capital Region rather than operating purely as a local supplier.

That combination — a Delhi manufacturing and design base paired with pan-India delivery claims — is a common structure among India’s promotional-merchandise manufacturers, many of which cluster around Delhi-NCR’s garment and printing ecosystem while serving a client base spread across the country’s larger metro markets.

Where the Company Fits in a Growing Category

India’s reusable-bag and promotional-merchandise manufacturing sector has expanded alongside stricter state-level plastic bans and rising corporate demand for sustainable branded merchandise, creating room for manufacturers like Vimuksha Advertisements to compete on the combination of eco-friendly materials, in-house customization breadth and dependable delivery timelines. Whether the company’s specific claims around pricing, delivery speed and production scale hold up against competitors is something prospective clients would need to evaluate directly, as with any B2B vendor comparison — but the range of bag categories and printing methods it offers under one roof reflects a broader industry shift toward manufacturers who can serve a client’s full promotional-bag needs rather than a single product type.

Frequently Asked Questions

What types of bags does Vimuksha Advertisements manufacture?

The company’s core range includes canvas bags, jute bags, non-woven bags, tote bags and backpacks, aimed primarily at corporate branding, promotional events and bulk gifting.

What printing and branding options are available?

Vimuksha Advertisements offers screen printing, offset printing, DTF printing, heat transfer printing and private labeling, according to company materials.

Does Vimuksha Advertisements deliver outside Delhi?

The company markets nationwide delivery as part of its service, though it has not published specific delivery timelines or regional coverage details.

Is Vimuksha Advertisements suited for bulk corporate orders?

The company markets itself toward corporate events, trade shows, promotions and bulk gifting, and outlines a structured production process intended to support larger orders, though it has not published minimum order quantities.

Where is Vimuksha Advertisements based?

The company is based in Yusuf Sarai, New Delhi, near the Green Park Metro Station.

Website- vimukshaadvertisements.com

Address- 4th Floor, 400A, 12, Ajit Singh House, Exit-2, near Green Park Metro Station, Yusuf Sarai, New Delhi, Delhi 110016

Phone- +91 8595352866

Email- vimukshaadvertisements@gmail.com

Faridabad is set to witness a major celebration of dance as C&S Event Planners, founded by Chirag and Sharmila, prepares to host Nritya Prabha Season 4. The upcoming competition will bring together 446 participants from different states and is expected to continue for nearly 13 hours, making it a significant event for the dance community.

Chirag and Sharmila are closely associated with the dance and event industry. They also run C&S Dance and Fitness Studio in Sector 21, Faridabad, where dance and fitness training is offered. Along with managing their studio, they are involved in event choreography and work on dance performances and productions for different occasions. Their involvement in dance training and choreography has kept them connected with dancers, academies and performers.

Nritya Prabha Season 4 marks the fourth season of the competition and is also the ninth event organised by C&S Event Planners. Their previous events have received a positive response from participants and audiences, and the latest edition is expected to be considerably larger in terms of participation and duration.

The competition will feature six categories: Solo Sub Junior, Solo Junior, Solo Senior, Duet, Junior Group and Senior Group. Three winners will be selected in each category, resulting in a total of 18 category winners. This structure gives dancers across different age groups and performance formats an opportunity to compete and showcase their skills on the same platform.

One of the notable features of the event is that every participant will receive a trophy and certificate. The organisers have also planned special recognition for performances that come close to winning. After the main results, 15 additional top performances will be selected from among those that performed exceptionally well but missed out on a winning position by a small margin. These performers will receive a special trophy, giving recognition to strong performances beyond the main winners.

With 446 participants scheduled to perform, the competition is expected to showcase a wide range of dance styles, choreography and performance techniques. Dancers travelling from different states will get an opportunity to compete with performers from outside their usual regional circuits and gain experience on a larger competitive stage.

The approximately 13-hour schedule also makes the event a substantial gathering for dancers, teachers, parents and dance enthusiasts. Such competitions provide performers with more than just an opportunity to win awards. They can gain stage confidence, experience a competitive environment and observe different approaches to choreography and presentation.

For Faridabad, the event also adds to the city’s growing presence in dance and cultural activities. Interstate participation is expected to bring together dancers and academies from different regions, creating an opportunity for interaction within the wider dance community.

As C&S Event Planners move towards its ninth event and Nritya Prabha enters its fourth season, the scale of participation indicates the growing reach of the competition. With 446 participants, six categories, 18 category winners, additional recognition for 15 outstanding performances and trophies and certificates for every participant, the event places considerable emphasis on recognising performers at different levels.

With nearly 13 hours of performances lined up, Nritya Prabha Season 4 is expected to turn Faridabad into a vibrant meeting point for dancers from different states, bringing together competition, creativity, recognition and a shared passion for dance.