Kerala, India: Businesses today increasingly need technology for more than maintaining a website or adopting a software platform. They need digital systems that can support operations, connect with customers, automate processes and create new business opportunities. At the same time, technology alone does not guarantee growth; businesses also need effective marketing, positioning and customer engagement.

Working across both sides of this equation is Vivil Raj S, a technology entrepreneur, IT consultant, software developer and business professional whose work combines technology development with marketing and business solutions.

His professional experience covers software development, web and mobile applications, artificial intelligence, automation, e-commerce, IoT, enterprise systems, digital marketing and business consulting. His exposure also extends to projects and business requirements connected with international markets, including the GCC and Europe.

Combining IT and Marketing From Two Different Business Perspectives

A notable aspect of Vivil Raj S’s professional approach is his involvement in both IT and marketing, which address different but connected business requirements.

On the technology side, businesses may need software, websites, mobile applications, automation, ERP systems, HRMS platforms, e-commerce infrastructure or custom digital products. On the marketing side, they may need SEO, branding, social media, digital campaigns and strategies to reach potential customers.

These are two different functions within a business. Technology helps create and operate the digital infrastructure, while marketing helps businesses communicate their value, reach audiences and generate opportunities.

Vivil Raj S works across both areas, allowing him to approach projects from a technology-development perspective as well as a business-growth perspective. This cross-functional experience is particularly relevant for companies that need their digital systems and marketing activities to support broader business objectives.

HORECA Hub: An AI Voice-Enabled B2B E-Commerce Platform

One of the technology projects associated with Vivil Raj S is HORECA Hub, a B2B e-commerce platform developed for the hospitality and food-service ecosystem in the UAE.

The platform has both web and mobile applications and incorporates an AI voice feature, bringing conversational technology into a B2B commerce environment.

HORECA refers to the hotel, restaurant and catering segment, where businesses frequently deal with suppliers, products, purchasing requirements and recurring commercial transactions. A specialised B2B platform can provide a digital environment for businesses to manage these interactions.

The HORECA Hub project reflects Vivil Raj S’s interest in developing technology around a specific industry requirement rather than simply creating a general-purpose digital platform. It combines B2B e-commerce, software development, mobile technology and AI-enabled functionality within one business application.

Turning Traditional Games Into IoT-Based Interactive Experiences

Another distinctive area of his work involves bringing traditional games into the digital environment.

Vivil Raj S has explored the use of IoT and interactive technology to transform traditional games into digital experiences for events and businesses. The concept connects physical participation with technology, creating an experience that can be used for engagement and experiential marketing.

The games involved include activities such as Snack Boat Race, Sack Race and Ball Hiding. Instead of keeping these activities entirely offline, technology can be incorporated to make participation interactive and digitally trackable.

This approach creates a connection between traditional games, IoT, software and event technology, offering businesses a different format for customer engagement, employee activities, promotional events and experience-driven marketing.

For brands, experiential marketing is often about creating memorable interactions rather than relying solely on conventional advertising. Digitising traditional activities can provide another way to build that interaction while introducing technology into the experience.

From Software Development to Business Applications

Vivil Raj S’s technology work extends across several categories of business software. His experience includes custom software development, web development, mobile app development, ERP, HRMS, B2B platforms, e-commerce and automation.

These systems serve different organisational requirements. ERP platforms can bring business functions together, HRMS software can support employee-related processes, while e-commerce and B2B platforms can provide digital channels for commercial transactions.

The underlying approach is centred on identifying the business requirement first and then selecting or developing technology around it.

This is particularly important for companies that have processes that do not fit neatly into off-the-shelf software. Custom development can allow businesses to create workflows, interfaces and integrations around their own operational structure.

Artificial Intelligence and Automation

Artificial intelligence is another area within Vivil Raj S’s technology interests. His work includes AI-powered software, AI automation and AI voice functionality.

Rather than treating AI as an independent trend, these technologies can be applied to specific business processes. Voice-enabled interfaces, for example, can provide another way for users to interact with software, while automation can reduce repetitive manual activities.

The HORECA Hub project is one example of how AI voice functionality can be incorporated into a commercial digital platform.

His wider technology interests also include IoT and intelligent business solutions, reflecting the increasing convergence of software, connected devices and automated systems.

Poll Master and Digital Business Systems

Vivil Raj S has also worked on Poll Master, a software concept focused on poll and election management.

Projects of this nature require structured handling of information, user interaction and digital workflows. Alongside such applications, his broader technology portfolio includes business management systems, enterprise software and digital platforms.

The variety of projects reflects an interest in applying software development to different operational and commercial use cases rather than limiting technology work to a single industry.

International Exposure Across the GCC and Europe

Vivil Raj S’s professional work has also included exposure to global projects and business requirements across the GCC and European markets.

This international exposure provides experience with projects operating in different commercial environments and with businesses that may have distinct technology, customer and operational requirements.

His association with ibill Software LLC in the UAE, along with his work on UAE-focused technology such as HORECA Hub, has contributed to his connection with the Gulf technology and business ecosystem.

International project exposure also adds another dimension to his professional work, particularly when developing digital solutions intended for businesses operating outside the Indian market.

Education and Professional Foundation

Vivil Raj S’s academic background includes a graduation from Tata Institute of Social Sciences (TISS), Mumbai, followed by a Post Graduate Diploma in Management (PGDM) from IMT Ghaziabad.

The combination of management education and technology-focused professional experience has contributed to his cross-functional approach to business. It provides a foundation for understanding both organisational requirements and the technology used to address them.

His professional journey subsequently expanded into entrepreneurship, consulting, software development, marketing and technology leadership.

Entrepreneurship and Technology Leadership

Entrepreneurship has remained an important part of Vivil Raj S’s career. He serves as Managing Director of LCM Productions Pvt. Ltd. and has held technology leadership responsibilities, including Chief Technology Officer at Burffy India Pvt. Ltd.

He is also associated with ibill Software LLC in the UAE.

Through these roles, his work covers multiple sides of a technology-driven business, including product development, software, consulting, marketing and business operations.

Technology as a Business Tool

For Vivil Raj S, technology is not limited to creating digital products. The larger objective is to use technology to address specific business requirements.

A company may need a custom application to manage its operations, a B2B platform to connect buyers and suppliers, an AI-enabled feature to simplify interaction, or an IoT-based experience to engage customers at an event. Each requirement can call for a different technological approach.

At the same time, businesses need marketing to communicate their offerings and reach their intended audiences. This creates a distinction between the IT side of building and operating digital systems and the marketing side of creating visibility, engagement and business opportunities.

His professional experience across both areas allows him to work with businesses from these two complementary perspectives.

Building Digital Solutions Around Real-World Requirements

From an AI voice-enabled B2B e-commerce platform in the UAE to IoT-powered versions of traditional games for events, Vivil Raj S’s projects demonstrate different applications of technology in business.

His experience spans IT consulting, software development, web and mobile applications, AI, automation, IoT, e-commerce, enterprise systems, digital marketing, branding and business consulting, along with exposure to international projects across the GCC and Europe.

As businesses continue to adopt digital platforms and emerging technologies, the ability to connect technology with practical business requirements is becoming increasingly important. Vivil Raj S’s professional journey reflects this intersection, combining technology development, management education, entrepreneurship and marketing to explore different ways businesses can use digital solutions.

About Vivil Raj S

Vivil Raj S is a technology entrepreneur, IT consultant, software developer, web and mobile application developer, business consultant and marketing professional. He graduated from TISS Mumbai and holds a PGDM from IMT Ghaziabad.

His areas of work include custom software, web and mobile applications, AI-powered solutions, automation, ERP, HRMS, B2B e-commerce, IoT, game development, event technology and digital marketing. His projects include HORECA Hub, an AI voice-enabled B2B e-commerce platform with web and mobile applications developed for the UAE market, as well as IoT-based interactive digital experiences built around traditional games for events and businesses.

He serves as Managing Director of LCM Productions Pvt. Ltd. and has held the position of CTO at Burffy India Pvt. Ltd. He is also associated with ibill Software LLC in the UAE and has worked on projects involving international markets, including the GCC and Europe.