Jaipur–Agra Duo Builds Bootstrapped App to Connect Kayastha Families Worldwide

JAIPUR/AGRA: A new mobile app, Kayastha Setu, aims to give the Kayastha community a single digital home. It brings together a member directory, matrimony, jobs, and emergency help in one place. The app is free on Google Play, and an iPhone version is expected soon.

The app was founded by Utkarsh Kulshrestha with co-founder Rajat Kulshrestha. The team has built it without any outside funding. “Our families are spread across cities and countries, but there was no trusted platform that kept them connected,” Utkarsh said. “We wanted one place where every community need, whether it is a match, a job or help in an emergency, is just a tap away.”

Members can find one another through the directory and browse matrimony profiles. They can also post and apply for jobs, a feature the founders have kept completely free to support employment within the community. An SOS feature sends an instant alert to family members in an emergency.

The app also has an AI assistant called “Kaya”, which answers questions by voice or text. The whole app works in Hindi, English, Bengali and Marathi, so users of every age and region can use it easily.

Utkarsh said the team plans to add a learning section for primary-school children and “#DaughtMaa”, an initiative celebrating the bond between mothers and daughters.

“This platform belongs to the community. Our goal is to make it the first place people turn to for anything related to the samaj,” he added.

To know more about Kayastha Setu, visit: https://kayasthasetu.com