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New UPI app Pay10 available on Google Play Store

Pay10 launched its Customer App on the Google Play Store on September 23, offering NPCI-powered UPI payments, a prepaid wallet, instant bank transfers and zero-fee wallet-to-wallet transfers within its own ecosystem.

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A new UPI-based payments app, Pay10, is now available on the Google Play Store.

It launched on September 23, 2026.

The app offers UPI payments, a prepaid wallet and instant bank transfers.

An Apple App Store version is expected to follow.

It is powered by NPCI infrastructure.

Users can make payments through QR codes or UPI IDs.

The app also allows users to add funds to a prepaid wallet through UPI.

It enables real-time bank transfers to a user’s own or other bank accounts.

Within the Pay10 ecosystem, users can make instant, zero-fee wallet-to-wallet transfers using a mobile number or QR code.

The company says the platform uses bank-grade encryption to support secure payments.

Pay10 has designed the app around a tiered KYC framework, letting users start with limited KYC and upgrade for higher transaction limits.

Customer support is available through 24/7 human assistance, alongside an AI-powered grievance system.

UPI has become the dominant digital payments rail in India, used for both everyday retail transactions and large-scale transfers.

New UPI-based apps continue to enter the Indian market as digital payments adoption grows.

NPCI is the umbrella organisation that operates UPI and other retail payment systems in India.

India’s digital payments ecosystem has expanded rapidly over the past decade, driven largely by UPI adoption.

KYC, or Know Your Customer, verification is a standard regulatory requirement for financial and payments apps in India.

Wallet-based payment apps typically operate alongside UPI rather than replacing it, offering additional features like instant peer transfers.

The Reserve Bank of India regulates digital payment providers and prepaid payment instrument issuers in the country.

Pay10 launched its Customer App on the Google Play Store on September 23, 2026.

The company said an Apple App Store version will follow.

The app is built on infrastructure powered by the National Payments Corporation of India (NPCI).

Smartphone apps (representative image), Wikimedia Commons, CC BY-SA 4.0

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