Brandpost
Webinar Announcement: Time on Target: Techniques to Prevent Workplace Time Theft
Time is more valuable than ever. Yet, workplace time theft remains a significant challenge, undermining productivity, increasing operational costs, and impacting overall business performance. As organizations strive to enhance efficiency and drive growth, addressing time theft has become a crucial focus for HR leaders and business owners alike.
We are excited to announce our upcoming webinar, “Time on Target: Techniques to Prevent Workplace Time Theft,” scheduled for 6th September 2024, from 10:00 AM to 11:00 AM. This webinar will delve into effective strategies to prevent time theft in the workplace, offering insights that can help you optimize time management and boost productivity within your teams.
Understanding the Impact of Time Theft
Time theft is pervasive in the modern workplace, with employees spending time on non-work-related activities during work hours. This can range from extended breaks and personal phone calls to excessive social media use and unproductive meetings. According to a study, Indian companies lose approximately ₹15,000 crores annually due to time theft, significantly affecting profitability and operational efficiency.
In India, where the workforce is increasingly diverse and remote work has become more prevalent, managing time theft has become even more challenging. A report by KPMG revealed that nearly 75% of Indian employees admitted to engaging in time-wasting activities during work hours. This statistic underscores the importance of implementing robust time management practices and fostering a culture of accountability.
Why Attend This Webinar?
Our webinar will provide you with practical solutions to tackle time theft head-on. By attending, you will gain:
- Actionable Strategies: Learn proven techniques to identify and prevent time theft in your organization.
- Insights from Experts: Hear from industry leaders about the latest trends and tools in time management.
- Interactive Q&A: Engage with our speakers and get your questions answered in real time.
Whether you are an HR professional, business owner, or team leader, this webinar is designed to equip you with the knowledge and tools to enhance productivity and ensure that your team’s time is spent effectively.
Meet Our Expert Speakers
Deeksha Shukla – Chief Strategy Officer at SOULSARA
Deeksha Shukla is a seasoned wellness advocate with a unique approach that blends ancient wisdom with modern science to promote holistic well-being. As the Chief Strategy Officer at SOULSARA, Deeksha has been instrumental in developing strategies that not only enhance productivity but also ensure the well-being of employees. Her deep understanding of human behavior and wellness practices allows her to offer strategic insights into time management that are both practical and sustainable. Deeksha’s approach emphasizes the importance of mental and emotional well-being in the workplace, recognizing that a balanced and healthy workforce is a productive one.
Dhirendra Sharma – Senior Manager, Human Resources at Real-Time Data Services (RTDS)
With nearly 15 years of experience in the HR field, Dhirendra Sharma has established himself as a leading expert in organizational change management and continuous improvement. At RTDS, Dhirendra leads the HR Business Partner (HRBP) team, where he focuses on driving employee engagement, performance management, and HR projects for a workforce of approximately 550 employees. His experience spans top organizations such as HCL Tech, Coforge, E&Y, and AXA GBS, where he has successfully implemented strategies to enhance organizational efficiency. Dhirendra is passionate about bridging the gap between senior management and employees, ensuring that issues related to employee conduct, policies, and grievance management are effectively addressed.
Manav Harit – Strategic Business HR at Mahindra & Mahindra
Manav Harit is a distinguished HR professional with a robust background in talent management, diversity and inclusion, and HR analytics. Currently serving as the Strategic Business HR at Mahindra & Mahindra, Manav plays a crucial role in driving manufacturing excellence through people. His expertise is backed by a strong academic foundation, including a PGDM in Human Resources from Xavier Institute of Social Service and a Bachelor’s in Business Administration from Christ University. Manav’s previous roles at leading organizations like Swiggy, where he won the prestigious Swiggstar Award in 2022, have solidified his reputation as a leader in HR practices. His commitment to fostering an inclusive and productive work environment makes him a valuable voice in discussions about time management and productivity.
Abhishek Singh – Senior Manager, Global HR Operations
Abhishek Singh brings over 15 years of experience in HR Shared Services and project management, with a proven track record in delivering HR projects across multiple regions, including APAC, EMEA, and North America. As a Senior Manager in Global HR Operations, Abhishek is responsible for managing end-to-end HR service delivery and driving HR transformation initiatives. His deep expertise in various HR technology platforms, such as Workday, SuccessFactors, and SAP, enables him to implement effective solutions that enhance operational efficiency and reduce time theft. Abhishek’s experience in managing large-scale HR operations makes him a key player in the field of time management and HR transformation.
Join Us for This Insightful Session
Don’t miss this opportunity to learn from industry leaders and gain valuable insights into preventing workplace time theft. By attending this webinar, you will be better equipped to implement strategies that enhance productivity, ensure compliance, and foster a culture of accountability in your organization.
Register today to secure your spot, and take the first step towards a more efficient and productive workplace. We look forward to your participation!
Date: 6th September 2024
Time: 10:00 AM – 11:00 AM
Register Now
Let’s work together to tackle time theft and make every minute count!
This webinar is proudly hosted by SOULSARA, your partner in workplace wellness and productivity.
Brandpost
Akhand Pratap Singh: The Fast Riser Reshaping India’s EdTech Landscape
India’s EdTech sector doesn’t lack for ambition. Over the past decade, it has attracted billions in investment, spawned hundreds of startups, and fundamentally changed how millions of people access education. But behind every growth chart and funding headline, there are individuals quietly doing the work — building teams, refining strategies, and figuring out how to turn a good idea into something that actually scales.
Akhand Pratap Singh is one of those people. And he’s done it faster than most.
In an industry where career progression typically follows a predictable, years-long climb, Singh has carved a different path — one defined by rapid promotions, measurable business impact, and a string of recognitions that reflect consistent, above-expectation performance. What others have taken a decade to achieve, he has accomplished in a fraction of the time.
A Career Built on Speed and Results
Currently serving as Director of Sales and Operations at Digicrome Pvt Ltd, Akhand’s rise to a director-level position within a condensed career timeline is itself a statement. He didn’t wait for opportunities to open up — he created the kind of results that made promotions inevitable.
With over six years in the EdTech industry, Singh has held senior leadership roles that most professionals take far longer to reach. Before joining Digicrome, he served as Associate Director at another EdTech company — a role he earned not by tenure, but by delivering. His ability to scale business operations in short timeframes, align teams around aggressive growth targets, and execute strategies that actually moved the needle made him stand out early and consistently.
Organizations he has been part of didn’t just grow — they grew faster because he was there.
Scaling Businesses, Earning Recognition
One of the most telling aspects of Akhand’s career is the recognition that has followed him across roles. He has been rewarded multiple times by the organizations he’s worked with — not as a formality, but as a direct acknowledgment of business impact. In sales and operations, rewards tend to follow results, and Akhand’s track record speaks for itself.
At Digicrome Pvt Ltd, where the focus is on high-demand online courses in Data Science and Artificial Intelligence, Singh has been instrumental in scaling the company’s business reach and operational efficiency. In an era where learners are increasingly seeking flexible, career-relevant education, his ability to align sales strategy with real market demand has helped Digicrome strengthen its position as a go-to platform for professionals looking to upskill.
The speed at which he has helped drive growth — expanding outreach, building high-performing teams, and converting market opportunity into actual revenue — reflects a rare combination of strategic clarity and hands-on execution.
The Making of a Fast-Track Leader
What makes Akhand’s story compelling isn’t just the titles or the awards — it’s the pattern. Promotion after promotion. Recognition after recognition. Business scaled, targets exceeded, and organizations left stronger than he found them. That kind of consistency, delivered quickly and repeatedly, is what separates high performers from the rest.
His leadership style leans into accountability and performance. He sets high bars — for his teams and for himself — and builds the kind of culture where results aren’t just expected, they’re celebrated. In an industry as competitive and fast-moving as EdTech, that mindset is an asset.
There’s also a maturity to how he approaches the work. Singh understands that sustainable growth in EdTech isn’t just about acquiring learners — it’s about delivering outcomes that make those learners advocates. Sales and educational impact, in his view, aren’t competing priorities. They reinforce each other.
A Name the Industry Is Starting to Notice
India’s EdTech market is maturing. The era of growth-at-all-costs is giving way to a more measured focus on real outcomes, operational discipline, and leadership quality. In that environment, professionals like Akhand Pratap Singh — who have demonstrated the ability to scale businesses quickly, earn organizational trust, and rise through the ranks on merit — are becoming increasingly visible.
He is, by any measure, a fast riser. But more importantly, he’s a consistent one. The promotions, the rewards, the business results — they aren’t isolated moments. They’re a pattern that has defined his career so far and will likely continue to define what comes next.
As digital education continues to reshape how India learns and works, Akhand Pratap Singh stands as one of the more compelling figures to watch — a leader who has already achieved more in less time than most, and who shows every sign of being just getting started.
Instagram- https://www.instagram.com/iam.akhandpratap?igsh=MTF5NXExYXVvYzE4
Brandpost
Nextstep Planners Emerging as a Key Support System for Delhi’s Real Estate Professionals
As Delhi’s property market grows increasingly crowded and digitally driven, a quiet but notable shift is underway in how real estate professionals are choosing to market themselves — and a handful of young, agile agencies are at the center of it.
Nextstep Planners, a marketing startup based in Delhi, is one such firm drawing attention. Founded by Ritik Jha, the company has spent the last five years building a service model aimed squarely at real estate agents, brokers, and developers navigating an intensely competitive urban landscape.
“The real estate sector in Delhi has always been relationship-driven,” the company’s positioning suggests, “but today, visibility on digital platforms is just as critical as word-of-mouth.”
The agency offers a broad range of services — from advertisement shoots and video production to social media marketing, influencer collaborations, and paid ad management. Each service, the company maintains, is oriented toward one outcome: helping property professionals reach more buyers, faster.
A Market That Demands More
Delhi’s real estate sector is not short of players. Thousands of agents and mid-sized developers compete daily for the attention of homebuyers in one of India’s most dynamic property markets. In this environment, marketing is no longer a luxury — it is a baseline requirement.
Digital platforms, particularly Instagram and YouTube, have transformed how properties are discovered. Buyers today often form their first impressions through video walkthroughs, social media posts, and influencer-led content — long before they step foot on a site visit.
It is precisely this gap that agencies like Nextstep Planners are attempting to fill. By offering production-quality content and managed digital campaigns, the firm positions itself as an end-to-end marketing partner rather than a conventional advertising vendor.
Beyond the Screen
What distinguishes Nextstep Planners from purely digital outfits is its reported involvement in on-ground activations. The agency has organized property trips and client events on behalf of real estate professionals — experiences designed to move potential buyers from passive interest to active engagement.
This experiential layer reflects a broader trend in real estate marketing, where developers and agents are investing in curated, relationship-first approaches to close deals that digital ads alone cannot seal.
An Expanding Footprint
In an unexpected diversification, Nextstep Planners has also extended its services to include university admissions support — a vertical that sits outside its core marketing identity. For a startup of its size, the move signals either a deliberate effort to diversify revenue streams or a response to organic demand from its existing client base.
Whether the two verticals — real estate marketing and education consulting — will remain complementary or eventually compete for the company’s focus remains to be seen.
The Founder’s Bet
Ritik Jha, who founded the company, belongs to a generation of entrepreneurs building lean, sector-specific startups rather than chasing scale across industries. His firm’s sustained focus on real estate — a sector notorious for its resistance to change — suggests a calculated long-term bet on niche expertise.
The agency maintains a visible presence on Instagram, where it documents campaigns, behind-the-scenes shoots, and client collaborations. For a company still in its early years, the social media trail doubles as both a portfolio and a proof of concept.
What Lies Ahead
Delhi’s real estate market shows no signs of slowing down. As new residential corridors develop and commercial demand rebounds post-pandemic, the ecosystem of service providers supporting the sector — legal, financial, and increasingly, marketing — is expanding alongside it.
For startups like Nextstep Planners, the opportunity is real, but so is the competition. Larger digital agencies, national marketing firms, and in-house teams at major developers all vie for the same mandates.
What smaller, specialized agencies have on their side is proximity — to clients, to local market dynamics, and to the kind of quick, personalized service that larger firms often struggle to deliver.
Whether Nextstep Planners can convert that proximity into a lasting competitive advantage will be the defining question as it moves from startup to established player.
Brandpost
Dr N Basetti Honoured by Central Minister for ENT Research Book
Dr N Basetti, a distinguished ENT (Ear, Nose, and Throat) surgeon originally from Jagityal, has recently been honoured by Central Minister Digambar Kamat in recognition of her remarkable contribution to medical research and healthcare. Known for her dedication and expertise in the field, Dr Basetti has built a strong reputation through years of service, innovation, and academic involvement.
Currently serving as the CEO of a multispeciality hospital in Kothagudem, Dr Basetti plays a vital leadership role in managing healthcare services while also ensuring quality patient care. Alongside her administrative responsibilities, she is actively involved in academics and contributes to a government teaching college, where she helps train and mentor aspiring medical professionals. Her dual role as a practitioner and educator reflects her commitment to both patient care and the future of the medical field.
Over the years, Dr Basetti has been honoured with multiple awards from ministers at both the state and central levels. These recognitions highlight her innovative contributions in the areas of patents, medical research, and publication of scholarly work. Her continuous efforts to advance ENT practices and share knowledge have earned her respect within the medical community.
Adding to her achievements, Dr Basetti recently published a research book titled ENT Essentials, carrying the ISBN number 978-93-7406-367-5. The book focuses on key concepts, clinical practices, and essential knowledge in the field of ENT, making it a valuable resource for students, practitioners, and researchers. The publication reflects her deep understanding of the subject and her intention to make quality learning material accessible to a wider audience.
The honour presented by Central Minister Digambar Kamat recognizes not only the publication of this research work but also her broader contributions to healthcare and medical innovation. Such recognition further strengthens her position as a leading figure in the field and serves as an inspiration for many young doctors and researchers.
On this occasion, Dr Basetti expressed her heartfelt gratitude to the CEO of Ramsay SS Hospitals for providing financial support through grants, which played a crucial role in the successful completion and publication of her research book. She acknowledged that this support covered major expenses related to the research and publishing process, enabling her to focus on delivering high-quality content.
Dr Basetti’s journey reflects dedication, hard work, and a passion for medical excellence. Her continued efforts in research, education, and patient care demonstrate her commitment to improving healthcare standards and contributing meaningfully to the medical community.
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