Alia Bhatt asks fans to help Assam flood relief efforts

Alia Bhatt asked her fans to help Assam flood relief efforts in an Instagram Stories post on Wednesday.

“It happens every year and it still catches us off guard,” she wrote, describing the annual toll the monsoon takes on the state.

She continued, “Assam needs immediate relief right now, and it’ll need support for the long road to recovery,” underlining the scale of both urgent and long-term needs.

The death toll from the floods has crossed 60, and was later revised to 75 by the Assam State Disaster Management Authority.

Roughly 4.45 lakh people across 631 villages have been affected, with families losing homes, farmland and livestock to the floodwaters.

Bhatt said she would use her platform in the coming days to point followers to relief organisations working on the ground, tagging posts with the hashtag #CircleOfHope.

She joins a list of Bollywood personalities responding to the crisis, including Salman Khan, whose Being Human foundation has begun a multi-phase relief effort providing food and essential supplies.

Bhumi Pednekar has also extended her support, while Ayushmann Khurrana and Tahira Kashyap have contributed to the Assam Chief Minister’s Flood Relief Fund.

Rescue and relief operations remain underway across the worst-hit parts of the state.

Charaideo, Sivasagar, Jorhat, Golaghat and Nagaon are among the districts worst hit, with the Brahmaputra and its tributaries rising above danger levels after heavy rainfall, and Assam chief minister Himanta Biswa Sarma has directed ministers to coordinate the state’s relief and rehabilitation efforts.

The Assam floods have become an annual monsoon crisis in the state, with rivers including the Brahmaputra regularly breaching embankments and displacing large numbers of families across low-lying districts.

Bollywood celebrities have a long history of using their social media platforms to draw national attention to disaster relief efforts, often crediting on-ground organisations directly to help channel donations more effectively.

(Image: Photo: Prime Minister’s Office (GODL-India), Wikimedia Commons)