Business
Case Studies or Cherry-Picking? What Shootup Media’s Client Stories Leave Out
Marketing agencies routinely showcase their strongest results, and Shootup Media, a Delhi-based digital growth agency, is no exception — citing figures like significant organic traffic increases and qualified lead growth among the outcomes it points to from its more than 200 client engagements.
What the agency’s public materials do not address, according to available information, is how representative those cited examples are of its overall client base, or what proportion of engagements produced more modest — or disappointing — results by comparison. Founder Maniv Romeo has described the agency’s approach as results over everything, but that framing, like similar claims across the marketing industry, is typically illustrated through selected success stories rather than an audited distribution of outcomes across every client the firm has served.
Selective case-study reporting is standard practice across the marketing and PR industries, where agencies of every size tend to publicize their best results while remaining quiet about underperforming engagements, a pattern that makes any single agency’s public track record an incomplete basis for comparison against competitors doing the same thing. Shootup Media has not published aggregate performance data — average traffic lift, typical lead-generation improvement, client retention rate — that would allow a prospective client to evaluate the firm’s results independent of whichever specific stories the company chooses to highlight.
The agency, which says it has worked across more than 200 engagements since its founding roughly five years ago, frames its outcome-based reporting as a differentiator from competitors focused on activity metrics, though the underlying data supporting its own headline figures remains self-reported rather than independently audited, a limitation the company shares with the vast majority of agencies making similar performance claims.
Founders evaluating Shootup Media, or any comparable firm, are generally advised by independent marketing consultants to ask directly for a broader sample of outcomes — including engagements that did not go especially well — rather than relying solely on the polished examples an agency chooses to feature in its own marketing materials.
None of this suggests Shootup Media’s cited results are inaccurate, only that they represent a selected subset of its work rather than a statistically representative picture of what a typical new client should expect, a caveat that applies to virtually every agency’s public case studies rather than singling out this one specifically.
Industry-wide, the absence of standardized reporting requirements for marketing agencies means comparing case studies across firms is inherently difficult, since each company defines its own metrics, time frames and baselines without any external body auditing those figures for accuracy or consistency. That lack of standardization affects prospective clients trying to compare Shootup Media against any competing agency making similarly impressive but similarly unverified claims.
A more useful diligence step than reading published case studies, according to marketing consultants, is speaking directly with an agency’s past clients — including ones not featured in its own marketing materials — to get a fuller picture of typical, rather than best-case, outcomes.
Agencies rarely volunteer contact information for clients who left dissatisfied, which means founders seeking that fuller picture typically need to rely on their own networks or independent review sources rather than references an agency itself is willing to provide.
Business
Tata Aeris deliveries begin October 11
Tata Motors launched the Aeris sedan on September 26, priced from Rs 5.29 lakh, replacing the Tigor with reworked styling, a 10.25-inch touchscreen and ventilated front seats; deliveries begin October 11.
Tata Motors will begin deliveries of the new Aeris sedan on October 11, 2026.
The car was launched on September 26, priced from Rs 5.29 lakh.
It replaces the Tigor, with the base variant priced Rs 40,000 lower.
The Aeris offers 419 litres of boot space.
It features a 1.2-litre petrol engine with manual or AMT transmission options.
The car retains the Tigor’s notchback roofline but gets reworked styling, including a slim gloss-black grille and rectangular LED headlamps.
It also gets wheel arch cladding, a sharkfin antenna, and connected LED taillamps similar to the Tata Curvv.
The cabin borrows its theme from the refreshed Tiago, with a lighter beige and cream interior.
Key features include a 10.25-inch touchscreen with wireless Android Auto and Apple CarPlay.
Other features include automatic climate control, ventilated front seats, a wireless phone charger and cruise control.
Higher variants add a 360-degree camera and a built-in dashcam.
Standard safety features include six airbags, three-point seatbelts for all occupants, and rear parking sensors.
The Aeris is powered by a 1.2-litre naturally aspirated petrol engine producing 86 PS, paired with a 5-speed manual or AMT.
A CNG variant producing 76 PS is also available.
The car offers 419 litres of boot space.
Tata Motors positions the Aeris in India’s compact sedan segment, which competes on price, space and features.
The Tigor had been on sale in India for several years before being replaced by the Aeris.
Tata Motors sells vehicles across hatchback, sedan, SUV and electric vehicle segments in India.
The Curvv, whose taillamp design has influenced the Aeris, is a newer coupe-SUV model in Tata’s line-up.
Compact sedans in India are typically judged on a combination of fuel efficiency, boot space and in-cabin technology.
Tata Motors launched the Aeris sedan on September 26, 2026.
Prices start at Rs 5.29 lakh, ex-showroom Delhi, for the base ‘Smart’ petrol variant.
Tata sedan (representative image), Wikimedia Commons, CC BY 2.0
Business
India’s four mega ports: Full list and criteria explained
India notified its first four ‘mega ports’ under the Indian Ports Act 2025: Mundra, Deendayal (Kandla), Jawaharlal Nehru Port and Paradip, based on cargo-handling thresholds, with the classification effective from September 25.
India’s four newly notified mega ports are Mundra, Deendayal (Kandla), Jawaharlal Nehru Port and Paradip.
The classification requires ports to handle at least 150 million tonnes of bulk cargo or 7.5 million TEUs of container traffic annually.
It was introduced under Section 73 of the Indian Ports Act, 2025.
The notification took effect from September 25, 2026.
It is the first such classification introduced in India.
The five-year classification is based on annual cargo-handling thresholds of 150 million tonnes for bulk ports or 7.5 million TEUs for container ports.
Mundra Port, operated by Adani Ports and Special Economic Zone, is the only privately owned facility among the four.
The other three mega ports are government-run facilities.
Paradip Port is the only mega port on India’s east coast among the four notified.
This is the first time India has introduced a mega port classification, following the enactment of the Indian Ports Act, 2025.
Jawaharlal Nehru Port, located at Nhava Sheva near Mumbai, is one of India’s busiest container ports.
Deendayal Port, formerly known as Kandla Port, is located in Gujarat.
The mega port classification is expected to be reviewed periodically based on cargo-handling performance.
India’s port sector has seen significant private and public investment in recent years as trade volumes have grown.
The Indian Ports Act, 2025, replaced an older colonial-era law governing port administration in the country.
Cargo-handling capacity at major Indian ports has expanded steadily over the past decade.
Container throughput and bulk cargo volumes are commonly used indicators of a port’s scale and economic significance.
India’s coastline spans both the western Arabian Sea coast and the eastern Bay of Bengal coast, served by different major ports.
The Ministry of Ports, Shipping and Waterways is the central government body responsible for port sector policy and regulation.
India’s Ministry of Ports, Shipping and Waterways notified four ports as the country’s first ‘mega ports’.
Mundra Port, Gujarat (representative image), Wikimedia Commons, CC BY-SA 3.0
Business
OECD’s India growth forecast: From 6.3% to 7.1%
The OECD raised its FY27 growth forecast for India to 7.1%, up 80 basis points from its June estimate of 6.3%, citing resilient domestic demand and government policies that shielded households and firms from higher energy prices.
The OECD raised its FY27 growth forecast for India from 6.3% in June to 7.1% in September 2026.
That is an increase of 80 basis points.
Resilient domestic demand and government energy-price policies were cited as key drivers.
The report is part of the OECD’s periodic Economic Outlook series.
India remains among the world’s faster-growing large economies.
The OECD’s Economic Outlook reports are published periodically and cover growth projections for major global economies.
India has been among the faster-growing large economies globally in recent years.
Separately, Union Petroleum and Natural Gas Minister Hardeep Singh Puri said India is expected to account for nearly 25% of global energy demand growth over the next two decades.
Domestic demand, including consumption and investment, has been a consistent driver of India’s growth story.
Forecast upgrades of this kind are often watched closely by investors and policymakers as a signal of economic momentum.
The OECD is an intergovernmental organisation with 38 member countries that publishes regular economic analysis and forecasts.
India’s growth forecasts from various international agencies have varied through 2026 based on differing assumptions about global trade and energy prices.
A higher growth forecast can influence investor sentiment and capital flows into an economy.
The Indian government has periodically highlighted forecast upgrades from international agencies as validation of its economic policies.
Other multilateral agencies, including the IMF and World Bank, also publish periodic growth forecasts for India and other major economies.
GDP growth forecasts are typically revised as new economic data, such as quarterly output and inflation figures, becomes available.
India’s fiscal year runs from April to March, with FY27 referring to the year beginning April 2026.
Basis points are a standard unit used in finance and economics, with 100 basis points equal to one percentage point.
Global energy prices have been a significant factor in inflation and growth trends across many economies in recent years.
Bombay Stock Exchange building, Mumbai (representative image), Wikimedia Commons, CC BY 2.0
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