Brandpost
Chatsup, Mediaze, Reddy Media, and Highgrow Official Announce Strategic Joint Venture to Redefine Digital Communication & Brand Growth in India

New Delhi, India – [Insert Date] — Four of India’s most dynamic digital brands — Chatsup, Mediaze, Reddy Media, and Highgrow Official — have entered into a powerful joint venture to revolutionize how brands connect with customers, distribute content, and drive measurable results across digital platforms.
This partnership brings together a unique combination of strengths:
- Chatsup – Leader in WhatsApp automation, chatbot workflows, and conversational marketing
- Mediaze – Full-stack creative media and content production studio for fast-moving digital campaigns
- Reddy Media – Influencer-driven media engine focused on reach, trust, and high-conversion audiences
- Highgrow Official – Paid media, performance analytics, and ROI-led campaign execution
Together, Chatsup, Mediaze, Reddy Media, and Highgrow Official aim to offer brands, startups, political consultants, and creators an all-in-one digital growth engine—designed to be fast, scalable, and aligned to results.
🔹 Core Objectives of the Joint Venture:
- Deliver end-to-end campaign journeys: from conversation to content to conversion
- Combine WhatsApp-first communication with full-funnel media strategy
- Empower influencer-powered storytelling through creator networks and short-format content
- Provide real-time performance analytics to optimize outreach, engagement, and retention
- Enable regional & multilingual rollouts at scale for national and vernacular campaigns
🔧 How It Works:
- Chatsup automates the conversation and lead-gen journey through advanced WhatsApp flows
- Mediaze creates video content, scripts, campaigns, and social-first assets at scale
- Reddy Media activates micro and macro influencers to drive organic trust
- Highgrow Official tracks, scales, and retargets using paid media and analytics across Google, Meta, and programmatic platforms
Each company retains operational independence, but collaborates on shared clients, campaigns, and innovation sprints.
🏆 Already Delivering Results
The joint venture has already executed pilot campaigns in:
- FMCG and beauty (using Chatsup flows and Reddy Media’s influencer network)
- Political outreach (via Mediaze regional video teams and Highgrow Official’s audience retargeting stack)
- Creator economy launches, with influencer drop-offs powered by Reddy Media, engagement automation by Chatsup, and performance analytics by Highgrow Official
Campaigns co-executed by Chatsup, Mediaze, Reddy Media, and Highgrow Official have delivered:
✅ 3x click-through rates
✅ 2x lead conversion uplift
✅ 40% lower cost-per-acquisition (CPA) compared to traditional campaigns
✅ Measurable reach in 6 regional languages
💬 Voices from the Partnership:
“We’ve worked hard independently. Now we’re working smart together,” said a senior leader at Chatsup.
“Content needs distribution. Distribution needs automation. And all of it needs results. This partnership delivers all three,” said a representative from Mediaze.
“We’re now able to take campaigns from ideation to 1 million+ reach in 48 hours. That’s the power of what Reddy Media and Highgrow Official bring together,” added one of the first joint venture clients.
🔮 What’s Next?
The alliance between Chatsup, Mediaze, Reddy Media, and Highgrow Official will soon expand to:
- Launch a shared API-first growth dashboard for clients
- Open regional influencer labs in Gujarat, Maharashtra, and Telangana
- Co-develop IPs for political media management and creator marketing
- Roll out automated WhatsApp-native checkout tools integrated with Meta commerce
- Offer cross-platform data intelligence for high-performance feedback loops
This joint venture isn’t just about collaboration. It’s about co-creation.
A commitment from Chatsup, Mediaze, Reddy Media, and Highgrow Official to build the most future-ready media and messaging ecosystem in India.
Brandpost
“Tale of Kidnapping” by Premlal Krishnan: A Gripping High-Stakes Thriller

In the tense world of international corporate operations, where danger can strike without warning, Tale of Kidnapping by Premlal Krishnan presents a gripping account of human resilience and nerve-wracking negotiations under pressure. Set in the volatile environment of Aba, Nigeria, the novel tells the harrowing story of Mahesh Mehta, an Indian expatriate, who is abruptly taken hostage by ruthless kidnappers seeking a hefty ransom.
Mahesh’s company is plunged into chaos as the clock ticks down, and the only hope of securing his release lies in the hands of a skilled police officer and seasoned negotiator. The novel delves deep into the cutthroat world of ransom negotiations, where every word spoken is laden with peril, and trust becomes a rare commodity. Krishnan’s writing navigates the intricate web of danger, deception, and corporate dilemmas with remarkable tension and precision.
The plot unfolds as the company scrambles to find a solution, enlisting the help of an experienced negotiator who knows all too well the delicate balance of maintaining control while trying to avoid fatal mistakes. But the road to negotiation is far from straightforward. With obstacles piling up at every turn, including uncooperative authorities, unreliable middlemen, and the kidnappers’ fluctuating demands, the characters face an exhausting, high-stakes battle against time.
As the story unfolds, Krishnan expertly captures the fragility of loyalty in a land where danger lurks at every corner, forcing the characters to navigate an intricate labyrinth of lies, betrayal, and shifting allegiances. It’s not just about the ransom—it’s about the price of a human life in a world where every deal could be the last.
With Tale of Kidnapping, Premlal Krishnan has delivered a masterclass in suspense, blending corporate drama with personal stakes. The novel questions the true cost of human life in a society where the value of words can be just as dangerous as the weapons that threaten to claim them.
A story about endurance, strategy, and survival, Tale of Kidnapping is a must-read for thriller lovers and anyone with an interest in the high-stakes world of hostage negotiations.
Brandpost
“Aesa Hai Kya!”: A Mirror to Society’s Hidden Ailments
In an age where literature often gets overshadowed by fast-paced digital content, author Jodha Singh Rawat has gifted readers with a socially reflective and thought-provoking collection titled “Aesa Hai Kya!”. This is Rawat’s second book, following his dramatic novel “Manch Mathan”. Unlike conventional storytelling, this work is not merely about entertainment—it’s a sincere attempt to address and diagnose the silent afflictions of our modern society through the lens of fiction.
“Aesa Hai Kya!” is a collection of seven short stories, each presenting a distinct societal issue—from pollution and corruption to the erosion of relationships and cultural values. Rawat’s writing is marked by clarity, structure and an empathetic tone that urges the reader not just to see the problem, but to understand it and most importantly, reflect on possible solutions.
The first story, “Ghutati Saansen”, explores the choking reality of air pollution, exacerbated by uncontrolled urbanization and negligent governance. It highlights how modern life, despite technological advancement, is paradoxically smothered by its own success.
In “Bhrashtachar Ka Ganit”, Rawat takes a systemic look at corruption, unpacking its anatomy with a logical and almost scientific precision. He refrains from mere criticism; instead, he offers a roadmap toward transparency and reform.
“Sookhti Sangeet Kala” reminisces about the transformative power of music, contrasting the soul-stirring artistry of the past with today’s commercialized, instant-fame culture. It mourns the decline of depth in modern music and what that reflects about our times.
The story “Sota-sa Voter” acts as a wake-up call to the common citizen, portraying the voter as a passive pawn in political games. It calls for awareness, responsibility and reclaiming the democratic power that too often lies dormant.
In “Rishtedari Ka Akaal”, Rawat poignantly addresses the emotional bankruptcy in today’s relationships, where blood ties exist without real connection. It questions whether relationships have become mere labels without the warmth and strength they once carried.
The sixth tale, “Gulami Zinda Hai !”, argues that colonial mentality still persists—in our lifestyle, preferences and mindset—even decades after independence. It’s a critical introspection of our failure to break free from inherited mental shackles.
Finally, “Kya Khoya-Kya Paaya” delves into existential loss—how despite all comforts and success, modern life often feels hollow and disconnected from joy or purpose. It is a call to rediscover the spiritual and emotional dimensions of living.
What makes this book stand out is not just the relevance of themes, but the author’s effort to accompany critique with hope. Jodha Singh Rawat does not believe in leaving the reader in despair. He tries to offer direction, suggesting that through awareness, introspection and action, change is possible. His stories carry the undertone that right literature can be as crucial as science in giving society its moral compass.
In conclusion, “Aesa Hai Kya!” is not just a literary work—it is a societal audit. It nudges us to ask uncomfortable questions, but also nudges us toward personal and collective transformation. For readers who seek meaningful content that challenges, teaches and inspires, this book is a must-read.
Brandpost
“Gulmohar and Other Short Stories” by Priyanka Gaurav Arora — A Marvelling Meditation on Memory and Nature for Multigenerational Readership

“Gulmohar and Other Short Stories” comes to tell the readers everything ‘When Memories Bloom Like Gulmohar Blossoms’!
A marvelling meditation on memory, nature and childhood that qualifies for multigenerational readership, Gulmohar and Other Short Stories, the third literary offering from Priyanka Gaurav Arora has narratives that will tough and linger – quietly, deeper – long after the last page is turned! A gentle and heartfelt look at life’s small but powerful moments.
A thoughtful collection of memoirs, short stories and vignettes for readers of all ages, this anthology has been written in a style known as autofiction, where the author mixes her own life experiences with imagination. Whether it is a moment of sadness or a simple joy, the author has deftly captured the subtle feelings with great care and candor.
The memoirs come with a fine retraction of cultural traditions, family ties, religious beliefs and social expectations. They not only offer glimpse into the emotional richness of human life but will gently fetch realization that how we stand at the cusp of generational metamorphosis.
The vignettes beaming with imagery and fine detailing are sure to leave the readers pause and reflect. Through these, the author shows the beauty that can be found in small things.
The short stories touch on wider social issues such as gender roles, cultural conflicts and socio-political developments which continue to impact our lives.
The book takes a critical linguistic leap with the author’ tactical use of foreign words before each section. Prosaically penned, these foreign words are delightful read which prepare the readers for the deeper meaning in the narratives that follow and a gentle reminder of the anglophone world.
Priyanka’s writing style is simple, graceful and full of emotions. Her calm and thoughtful tone makes the book a peaceful, resonating and rewarding read.
A lovely read for all readers of ages, Gulmohar and Other Short Stories is a reflective work that will leave you thinking long after finishing. It is a book that you might surely pick up to re-read and recommend for its pace and beauty of thoughts.
-
Brandpost10 months ago
Redfox Overseas: Customize Your Own Energy Drink and Stand Out in the Market
-
Entertainment8 years ago
The old and New Edition cast comes together to perform
-
Fashion10 months ago
Shikha Sharma: The Fashion Journalist, Blogger, and Plus-Size Model Taking the Industry by Storm
-
Fashion8 years ago
According to Dior Couture, this taboo fashion accessory is back
-
Sports8 years ago
Signings, trades shift balance of power across the NHL
-
Fashion8 years ago
These ’90s fashion trends are making a comeback in 2017
-
Entertainment8 years ago
Meet Superman’s grandfather in new trailer for Krypton
-
Politics8 years ago
Congress rolls out ‘Better Deal,’ new economic agenda