India

Dakloni Masala: How a 1983 Odisha Spice Legacy Is Powering India’s Growing D2C Kitchen Movement

Published

1 month ago

August 9, 2026

Rohit

Long before packaged spice blends became a shelf staple in Indian homes, families in Odisha were grinding, sun-drying and hand-mixing their masalas in small batches, guided by recipes passed down through generations. That is the world Dakloni Masala grew out of. Founded in 1983, the brand has spent more than four decades supplying households across Odisha and, more recently, the rest of India with spice blends rooted in regional tradition. Today, under its parent company Green Chocy Pvt Ltd, Dakloni Masala is positioning itself as one of India’s emerging direct-to-consumer (D2C) spice brands, selling straight from its own website to kitchens nationwide.

Odisha Roots, National Ambitions

Odisha’s cuisine leans on subtle, layered spicing rather than sharp heat, and Dakloni Masala’s blends reflect that heritage. The brand describes its process as staying close to how spices were traditionally prepared in the region — cleaned, dried and ground in a way that preserves natural aroma rather than masking it with fillers. As the company has grown, it has carried that regional identity forward while widening its distribution to reach kitchens well beyond Odisha’s borders, part of a broader trend of regional Indian food brands going national through online channels.

What’s Inside the Dakloni Masala Range

The current product line-up covers the essentials that anchor most Indian meals, alongside a curated dry fruits selection:

Turmeric Powder — used daily across Indian cooking for its colour, earthy flavour and long-standing place in home remedies.
Red Chilli Powder and Kashmiri Red Chilli Powder — the former for everyday heat, the latter prized for its deep colour with a comparatively milder bite.
Garam Masala — a blended spice mix used to finish curries, dals and vegetable preparations with warmth and depth.
Garlic Powder and Onion Powder — pantry staples that add quick flavour to marinades, gravies and snacks without the prep time of fresh produce.
Dry Fruits — including cashews, almonds, walnuts, pistachios and raisins, sold as part of the brand’s broader pantry offering.

Quality Claims: What Dakloni Masala Says About Its Standards

Dakloni Masala markets its spices as organic and free from artificial additives, positioning purity as its central promise to customers. The brand states that its sourcing, cleaning and packaging processes follow strict hygiene protocols, from selecting raw spices to sealing the final packet, so that what reaches a customer’s kitchen is as close as possible to what left the processing unit. For a category where adulteration and inconsistent quality have long been consumer concerns in India, this emphasis on traceable, hygienic processing is central to how the brand differentiates itself in a crowded spice market.

Why Dry Fruits Are Part of the Line-Up

Alongside spices, Dakloni Masala also sells a range of dry fruits, which nutritionists commonly point to as a convenient way to add fibre, protein and micronutrients to a daily diet. Almonds and walnuts are frequently associated with heart and brain health, cashews contribute minerals such as magnesium and zinc, pistachios offer plant protein along with antioxidants, and raisins are often used as a natural way to add sweetness while supplying iron and potassium. By bundling dry fruits with its spice range, Dakloni Masala is tapping into the same pantry-stocking behaviour that drives spice purchases — households buying once for ingredients they will use through the month.

Green Chocy Pvt Ltd and the D2C Push

Dakloni Masala operates under Green Chocy Pvt Ltd, the parent company steering the brand’s expansion. Rather than relying solely on traditional retail counters, the company has built a direct-to-consumer model, selling through its own website so customers can order spice blends and dry fruits directly and have them delivered to their door. This approach mirrors a wider shift among Indian food and grocery brands, which are increasingly using D2C websites and social media to reach customers directly, cut out layers of distribution and build a closer relationship with the households who buy from them repeatedly.

A Legacy Brand Adapting to a Digital-First Market

What makes Dakloni Masala’s story notable is the combination of a four-decade regional legacy with a distinctly modern distribution strategy. Many heritage spice makers in India remain confined to local markets, while newer, venture-backed D2C brands often lack a long-standing production history to point to. Dakloni Masala is attempting to sit at the intersection of both worlds: leaning on its 1983 origins in Odisha as a mark of authenticity, while using an e-commerce-led, D2C structure to compete for a national audience that increasingly researches and buys pantry staples online rather than at a neighbourhood store.

Where to Find Dakloni Masala

Customers can explore the full Dakloni Masala range and place orders directly through the brand’s official websites:

Dakloni.com

Dakloni.in

The brand also maintains an active presence on social media:

Instagram

Facebook

As Indian households continue to shift a share of their grocery spending online, brands like Dakloni Masala illustrate how a decades-old, regionally rooted spice maker can reposition itself for a national, digitally connected customer base without losing the traditional identity that built its reputation in the first place.

India

Restoring Sight: The Cataract Surgery Program Behind Gaurav Paliwal’s Charity Work

Published

5 hours ago

September 15, 2026

Dailyviewer

Restoring Sight: The Cataract Surgery Program Behind Gaurav Paliwal's Charity Work

Among the healthcare initiatives reportedly run by Jagriti Foundation, the charitable trust led by hotel sanitation worker Gaurav Paliwal, cataract surgeries stand out as one of the more resource-intensive services offered — procedures the foundation says it has arranged for patients unable to pay for treatment themselves.

Cataracts remain one of the leading causes of preventable blindness in India, disproportionately affecting older adults in low-income communities who often delay treatment for years due to cost, according to public health data on the condition generally. Jagriti Foundation's reported approach — connecting patients identified through its free eye examination camps with cooperating doctors willing to perform or support cataract procedures — mirrors a model used by several larger Indian eye-care charities, scaled down to a much smaller, founder-led operation.

From Screening to Surgery

The foundation's reported process begins with free eye examination camps, which serve as an initial screening step to identify patients who may need cataract surgery, before referring them into arrangements with cooperating medical professionals — a pipeline that depends heavily on the availability and goodwill of volunteer doctors rather than dedicated in-house ophthalmological staff.

Why Cataract Care Requires Specialised Partnerships

Unlike free medicine distribution or basic blood testing, cataract surgery requires specialised surgical expertise and facilities that a small, founder-led charity cannot provide on its own, making Paliwal's reported doctor partnerships a structural necessity rather than an optional add-on to the foundation's broader healthcare work.

A Claim That Rests on the Foundation's Own Records

The specific number of cataract surgeries arranged through Jagriti Foundation was not detailed separately from the broader 2,500-plus beneficiary figure in the material associated with this report; the foundation says it has preserved photographs, videos and certified letters documenting its camps and procedures.

The Cost Barrier Cataract Patients Typically Face

Cataract surgery, while a routine and highly effective procedure when performed by a qualified ophthalmologist, remains out of reach for many low-income patients in India due to surgical, facility and post-operative costs — expenses that can equal weeks or months of income for a family living near the poverty line. Charitable models like the one Paliwal's foundation reportedly follows aim to close exactly this kind of cost gap by pairing patient identification with volunteer surgical capacity.

Frequently Asked Questions

How does Jagriti Foundation arrange cataract surgeries for patients?

According to the account associated with the initiative, patients are typically identified through the foundation's free eye examination camps and then connected with cooperating doctors willing to perform surgery for those unable to pay.

Does Jagriti Foundation have its own medical facilities?

No — the foundation's healthcare work, including cataract surgeries, reportedly depends on partnerships with volunteer doctors and existing medical facilities rather than a dedicated in-house hospital or clinic.

India

The Glory of the Soil and the Tradition of the World’s Provider: Shri Jagdishchandra Bariya’s Herculean Effort to Preserve Culture

Published

6 hours ago

September 15, 2026

Dailyviewer

In today’s digital and computer age, where human life is rapidly changing, the Indian farmer still holds fast to ancient cultural traditions with all his heart. Amidst the era of science and technology, Shri Jagdishchandra Bariya has undertaken the inspiring task of preserving—and showcasing to society—the invaluable culture and sacred practices of farmers that were otherwise fading into oblivion.

Boundless Faith in Mother Earth and Compassion for Living Beings
Shri Jagdishchandra Bariya highlights the profound values inherent in a farmer’s life—values that see the farmer begin his work only after offering obeisance to Mother Earth.

The First Right of Birds and Creatures
A farmer never immediately claims exclusive rights over the fresh grain harvested through his hard work. Jagdishchandra Bariya notes that before consuming the new grain himself, the farmer scatters feed for the birds of the sky and sets aside a portion for the creatures and insects of the earth.

The Spirit of Co-existence:
Shri Jagdishchandra Bariya regards this noble tradition—wherein the farmer brings the new grain into his home only after ensuring that every living being in nature has been fed—as a true jewel of our culture. Welcoming Nephews and Relatives: The ‘Doda’ (Fresh Corn/Grain) Tradition
In our ancient traditions, the nephew holds a highly revered place. Shri Jagdishchandra Bariya has beautifully highlighted this sacred family custom practiced by farming communities:

The Tradition of Offering ‘Doda’: When a new crop of maize, sorghum (juwar), or pearl millet (bajra) is ready in the fields, the farmer extends a special invitation to his nephews and relatives. Fresh green cobs or grain heads (doda or kans) are roasted or prepared as ponk (tender roasted grain) and served to the nephew with great affection—making him the first to taste the new harvest.

Selflessness and Respect:
The farmer tastes the new grain himself only after his nephews and relatives have partaken of it. Shri Jagdishchandra Bariya regards this selfless sentiment of the farmer as truly worthy of reverence in today’s times.

Unwavering Generosity Amidst Nature’s Blows
Shri Jagdishchandra Bariya gives voice to a poignant yet noble reality of a farmer’s life: no matter how many harsh blows nature deals—be it drought, excessive rain, or crop failure—the farmer never utters a bitter word.
Despite enduring all these hardships, the farmer never fails to set aside a share of the harvest for his loved ones, as well as for birds and other living creatures. Only after feeding everyone else does he put the last grain of food into his own mouth.

India

Ambassador Dr. Thejo Kumari Amudala Honoured with Rashtra Ratna Award 2026 and Viksit Bharat Award 2026

Published

5 days ago

September 10, 2026

Dailyviewer

Ambassador Dr. Thejo Kumari Amudala Honoured with Rashtra Ratna Award 2026 and Viksit Bharat Award 2026

New Delhi, September 5, 2026: Ambassador Dr. Thejo Kumari Amudala was honoured with the Rashtra Ratna Award 2026 and the Viksit Bharat Award 2026 at an award ceremony held in New Delhi, marking another milestone in her work associated with humanitarian and social development initiatives.

Dr. Amudala attended the ceremony as both a chief guest and an awardee. The event brought together personalities from different fields to recognise individuals for their achievements and contributions to society.

Recognition for Humanitarian and Social Development

At the ceremony, Dr. Amudala received the Rashtra Ratna Award 2026 under the category “Excellence in Humanitarian and Social Development.” She was also recognised with the title of “Unique Woman Achiever.”

She additionally received the Viksit Bharat Award 2026, adding another recognition to her profile. The honours highlighted her involvement in humanitarian causes, social development and community-focused initiatives.

Her participation in the event extended beyond receiving the awards. As a chief guest, Dr. Amudala also participated in presenting honours to other recipients, contributing to a ceremony dedicated to acknowledging achievements across different areas of public and social life.

Distinguished Personalities Attend New Delhi Ceremony

The ceremony was attended by several distinguished personalities. Among those associated with the presentation of the honours were Shri Ramesh Chandra Ratna, a senior BJP leader, and Shri Viswendra Paswan Ji, a former Minister of Science, Technology and Environment in the Government of Nepal and former member of Nepal’s Constituent Assembly.

Their presence formed part of an event focused on recognising individuals for their professional, humanitarian and social contributions in their respective fields.

Two Honours Mark a Significant Milestone

Receiving both the Rashtra Ratna Award and Viksit Bharat Award in the same year represents a significant milestone for Dr. Amudala.

Her recognition as a Unique Woman Achiever, together with the award for Excellence in Humanitarian and Social Development, also draws attention to the role of women engaged in humanitarian work, social welfare and community development.

For Dr. Amudala, the honours add to a journey that has included participation in initiatives related to peace, human rights and social development at national and international levels.

About Ambassador Dr. Thejo Kumari Amudala

Ambassador Dr. Thejo Kumari Amudala is known for her involvement in humanitarian, peace, human rights and social development initiatives. She is also the Mrs. Universe Title Winner 2022 and has been associated with various national and international platforms.

According to her professional profile, she serves as a Global Peace and World Human Rights Ambassador and is one of the Director Board Members of British Learning – UK. After British Learning – UK, she is a Life Time Board Member for Human Rights Commission of United Nations, further reflecting her stated association with human rights-related initiatives.

Dr. Amudala’s profile states that she has received more than 1,000 national and international awards, along with multiple honorary doctorate recognitions and world-record distinctions for her achievements and contributions.

The Rashtra Ratna Award 2026 and Viksit Bharat Award 2026 add to these recognitions, marking another chapter in her continuing involvement in humanitarian and social development initiatives.

Ambassador Amudala’s Few Achievements

Over the years, Ambassador Dr. Thejo Kumari Amudala has received numerous titles, awards and recognitions. According to information provided about her professional and humanitarian journey, some of her notable achievements and honours include:

Mrs. Universe Title Winner – 2022
Real Time Life Hero Award – United Nations, 2023
Bharat Vibhushan Award – 2024, presented by then Delhi Legislative Assembly Speaker Shri Ram Niwas Goel
Bharat Ratna Samman – 2025
United Nations Woman of the Year – 2025
CSR Social Impact Award, received in Goa
Nelson Mandela Nobel Peace Award
Gandhi Peace Award
Dadasaheb Phalke Icon Award
Mother Teresa Awards
Multiple Dr. A.P.J. Abdul Kalam Awards
Samman samaroh award received from Honourable Telengana Governor Sri Shiva Pratap Shukla 2026

The Rashtra Ratna Award 2026 and Viksit Bharat Award 2026 were presented in connection with Shri Ramesh Chandra Ratna, senior BJP leader, and Shri Viswendra Paswan Ji, former member of Nepal’s Constituent Assembly and former Minister of Science, Technology and Environment, Government of Nepal.

Together, these recognitions form part of Dr. Amudala’s stated record of achievements across humanitarian service, social development, peace and public engagement.