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Festive Season Staple: Dakloni Masala’s Dry Fruits and Spices for Diwali and Beyond

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Festive Season Staple: Dakloni Masala's Dry Fruits and Spices for Diwali and Beyond

Dry fruits and premium spices have long played an outsized role in Indian festive traditions, from Diwali gifting to celebratory sweets and dishes prepared for weddings and religious occasions — a seasonal demand pattern the Odisha-based brand Dakloni Masala's dry-fruits and spice range is positioned to serve alongside its everyday cooking use cases.

Cashews, almonds, walnuts, pistachios and raisins from Dakloni Masala's dry-fruits range are staples of Indian festive gifting, commonly packaged into gift boxes or hampers exchanged during Diwali, weddings and other celebrations, a demand spike that has historically made the October-to-November period one of the highest-volume windows for India's dry-fruits market. Dakloni's positioning of its dry-fruits range as a "premium, everyday-wellness category rather than a seasonal or gifting-only product," according to the company's own marketing, reflects a strategy also used by several competing brands: capturing festive-season volume while building year-round purchase habits beyond the gifting calendar.

Spices in Festive Cooking

Garam masala and other spice blends also see elevated demand around festive periods, when households prepare a wider range of dishes than typical daily cooking — a seasonal pattern that gives spice brands a secondary demand spike distinct from, but overlapping with, the dry-fruits gifting season.

Makhana's Growing Festive Role

Roasted and flavored makhana varieties have increasingly found a place in festive spreads as a lighter snacking alternative to fried festive foods, a shift that has benefited newer entrants like Dakloni offering flavored makhana lines alongside more traditional festive dry fruits.

A Seasonal Opportunity With Year-Round Ambitions

Whether Dakloni successfully converts festive-season buyers into repeat, year-round customers — rather than one-time seasonal purchasers — will likely depend on product consistency and ongoing engagement through its social media channels, according to industry patterns observed across India's D2C food sector generally.

The Festive Demand Curve, and What Comes After It

India's dry-fruits and premium-spice categories typically see a sharp demand spike in the weeks leading up to Diwali, followed by a notable drop-off once the festive season ends — a pattern that can leave newer D2C brands with inventory and cash-flow challenges if they scale production purely around the festive peak rather than planning for steadier, lower-volume demand the rest of the year.

Frequently Asked Questions

Are Dakloni Masala's dry fruits marketed for festive gifting?

The company positions its dry-fruits range as suited to everyday wellness rather than gifting-only use, though dry fruits broadly remain a popular festive gifting category in India.

Does Dakloni Masala offer festive gift packaging?

The company has not publicly detailed specific festive gift-box or hamper packaging options as of this report.

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Disclosure: This article was independently written based on information and documentation supplied by the company.

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India

Explained: What is a special intensive revision of electoral rolls, and why is it in court?

Rahul Gandhi, Mallikarjun Kharge and other opposition leaders filed a petition in the Supreme Court on October 12 challenging the special intensive revision of electoral rolls and seeking an audit of voter deletions, after police stopped their march.

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A special intensive revision is a house-to-house verification and update of electoral rolls by the Election Commission.

Opposition leaders filed a petition in the Supreme Court on October 12 challenging the exercise.

They allege large-scale deletions of voters, which are their allegations.

They want an audit by a committee headed by a retired Supreme Court judge.

They also want the revision suspended until the court decides.

It asks for an independent committee headed by a retired Supreme Court judge to audit deletions and modifications in the electoral roll databases, according to the same reports.

It also seeks an interim suspension of the ongoing SIR until the matter is decided, and seeks action against Chief Election Commissioner Gyanesh Kumar, according to the reports.

The reports published on Monday did not describe the Election Commission’s response to the petition.

India TV reported that the court could take up the petition on Tuesday, October 13, but the reports did not confirm that the case had been listed.

The petition was filed after the leaders marched from Connaught Place towards the Supreme Court, according to The Tribune’s live blog.

Police stopped the march at a barricade on Bhagwan Dass Marg, more than a kilometre from the court, according to PTI reports quoted in the same live blog.

Rahul Gandhi and Akhilesh Yadav climbed on a vehicle to address the crowd, according to the live blog. The march did not reach the Supreme Court.

Priyanka Gandhi Vadra, Tejashwi Yadav, D Raja, Supriya Sule, Sanjay Raut and Dipankar Bhattacharya were among the leaders present, according to the Tribune live blog.

Police said more than 30,000 personnel were deployed in the capital, according to the same live blog.

The Delhi Metro shut entry and exit at six central stations, Patel Chowk, Janpath, Rajiv Chowk, Mandi House, Central Secretariat and Barakhamba Road, from 6 am to 4 pm.

Supreme Court of India (file image), Wikimedia Commons, CC BY-SA 4.0

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Explained: What is a flight diversion, and why did IndiGo divert to Hyderabad?

IndiGo flight 6E6115 from Delhi to Chennai was diverted to Hyderabad on October 11 after a passenger’s power bank caught fire; the crew put out the flames and all passengers were reported safe.

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A diversion means landing at an airport other than the planned destination, usually for safety, weather or technical reasons.

IndiGo flight 6E6115 was diverted to Hyderabad after a passenger’s power bank caught fire.

Hyderabad is roughly midway between Delhi and Chennai.

The crew put out the fire and the aircraft landed safely.

All passengers were reported safe.

The aircraft landed safely at Rajiv Gandhi International Airport in Hyderabad.

All passengers were reported safe, and the reports mention no injuries.

TBS News reported that the aircraft carried 191 people, while The South First gave no passenger count, so the number is from one outlet.

IndiGo said the safety of customers and crew remains its top priority, and that the cabin crew acted promptly to control the situation before landing.

The airline apologised for the inconvenience and said it was offering refreshments and updates to passengers.

IndiGo said an alternate flight was being arranged to take passengers from Hyderabad to Chennai.

Zee News described the diversion as an emergency landing, but an airport official said no emergency or priority landing needed to be declared as the fire had already been put out.

Reports differ on the timing of the onward departure from Hyderabad, with one giving about 5:45 pm.

Power banks are lithium-ion batteries, and damaged or faulty cells can overheat and catch fire.

The Directorate General of Civil Aviation has advised airlines that passengers should carry power banks in hand baggage and not use or charge them during flights.

The cause of the fire has not been reported, and no investigation findings were available in the reports.

Passengers who see smoke or heat from a device should alert the cabin crew immediately.

A diversion is a decision to land at an airport other than the planned destination, usually for safety, weather or technical reasons.

IndiGo Airbus A321neo (file image), Wikimedia Commons, CC BY-SA 4.0

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Explained: What is Section 163 of the BNSS, imposed in Manipur’s Kamjong?

Nine people have been killed in fresh clashes between Naga and Kuki groups in Manipur’s Kamjong, Ukhrul and Kangpokpi districts, officials said, and the Chief Minister has appealed for peace.

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Section 163 of the BNSS lets a district magistrate restrict gatherings and movement to prevent disturbance.

The Kamjong district magistrate imposed it after fresh clashes between Naga and Kuki groups.

It bans gatherings of five or more people and carrying firearms or other dangerous objects in the restricted area.

Nine people have been killed in clashes in three Manipur districts, according to officials.

No fresh incidents were reported on Sunday, October 11.

Chassad is a Kuki-majority village in a predominantly Naga district, according to the same report.

That killing set off an exchange of fire between Kuki and Naga armed groups that continued on Saturday and left a man dead and about 10 houses burned, according to the reports.

On Saturday, suspected militants killed people in Kangpokpi district’s Tapon and Makui villages, and in Kamjong district’s Ningchou village near the Myanmar border, according to Daijiworld.

A man was also shot dead in a vehicle in Ukhrul district, according to the same report.

Accounts of the victims differ between outlets: one report lists six Nagas, two Kukis and a Gorkha farmer, while another says the dead were from the same family, so the breakdown is not verified.

Kuki-Zo organisations held security forces and a Naga armed group responsible for the death of the woman in Chassad, according to Daijiworld.

A Naga civil society body, the Working Committee JTC Manipur, blamed militants for another killing, according to the same report. These are claims by the groups and have not been independently verified.

Officials attributed other attacks to suspected militants and did not name a group, according to Daijiworld.

No fresh incidents were reported in the three districts on Sunday, October 11, according to the reports.

Central armed police forces and Manipur Police have intensified patrols and search operations, and additional forces were sent to Kangpokpi and Kamjong.

Manipur hills (file image), Wikimedia Commons, CC BY-SA 3.0

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