Long before packaged spice blends became a shelf staple in Indian homes, families in Odisha were grinding, sun-drying and hand-mixing their masalas in small batches, guided by recipes passed down through generations. That is the world Dakloni Masala grew out of. Founded in 1983, the brand has spent more than four decades supplying households across Odisha and, more recently, the rest of India with spice blends rooted in regional tradition. Today, under its parent company Green Chocy Pvt Ltd, Dakloni Masala is positioning itself as one of India’s emerging direct-to-consumer (D2C) spice brands, selling straight from its own website to kitchens nationwide.

Odisha Roots, National Ambitions

Odisha’s cuisine leans on subtle, layered spicing rather than sharp heat, and Dakloni Masala’s blends reflect that heritage. The brand describes its process as staying close to how spices were traditionally prepared in the region — cleaned, dried and ground in a way that preserves natural aroma rather than masking it with fillers. As the company has grown, it has carried that regional identity forward while widening its distribution to reach kitchens well beyond Odisha’s borders, part of a broader trend of regional Indian food brands going national through online channels.

What’s Inside the Dakloni Masala Range

The current product line-up covers the essentials that anchor most Indian meals, alongside a curated dry fruits selection:

• Turmeric Powder — used daily across Indian cooking for its colour, earthy flavour and long-standing place in home remedies.
• Red Chilli Powder and Kashmiri Red Chilli Powder — the former for everyday heat, the latter prized for its deep colour with a comparatively milder bite.
• Garam Masala — a blended spice mix used to finish curries, dals and vegetable preparations with warmth and depth.
• Garlic Powder and Onion Powder — pantry staples that add quick flavour to marinades, gravies and snacks without the prep time of fresh produce.
• Dry Fruits — including cashews, almonds, walnuts, pistachios and raisins, sold as part of the brand’s broader pantry offering.

Quality Claims: What Dakloni Masala Says About Its Standards

Dakloni Masala markets its spices as organic and free from artificial additives, positioning purity as its central promise to customers. The brand states that its sourcing, cleaning and packaging processes follow strict hygiene protocols, from selecting raw spices to sealing the final packet, so that what reaches a customer’s kitchen is as close as possible to what left the processing unit. For a category where adulteration and inconsistent quality have long been consumer concerns in India, this emphasis on traceable, hygienic processing is central to how the brand differentiates itself in a crowded spice market.

Why Dry Fruits Are Part of the Line-Up

Alongside spices, Dakloni Masala also sells a range of dry fruits, which nutritionists commonly point to as a convenient way to add fibre, protein and micronutrients to a daily diet. Almonds and walnuts are frequently associated with heart and brain health, cashews contribute minerals such as magnesium and zinc, pistachios offer plant protein along with antioxidants, and raisins are often used as a natural way to add sweetness while supplying iron and potassium. By bundling dry fruits with its spice range, Dakloni Masala is tapping into the same pantry-stocking behaviour that drives spice purchases — households buying once for ingredients they will use through the month.

Green Chocy Pvt Ltd and the D2C Push

Dakloni Masala operates under Green Chocy Pvt Ltd, the parent company steering the brand’s expansion. Rather than relying solely on traditional retail counters, the company has built a direct-to-consumer model, selling through its own website so customers can order spice blends and dry fruits directly and have them delivered to their door. This approach mirrors a wider shift among Indian food and grocery brands, which are increasingly using D2C websites and social media to reach customers directly, cut out layers of distribution and build a closer relationship with the households who buy from them repeatedly.

A Legacy Brand Adapting to a Digital-First Market

What makes Dakloni Masala’s story notable is the combination of a four-decade regional legacy with a distinctly modern distribution strategy. Many heritage spice makers in India remain confined to local markets, while newer, venture-backed D2C brands often lack a long-standing production history to point to. Dakloni Masala is attempting to sit at the intersection of both worlds: leaning on its 1983 origins in Odisha as a mark of authenticity, while using an e-commerce-led, D2C structure to compete for a national audience that increasingly researches and buys pantry staples online rather than at a neighbourhood store.

Where to Find Dakloni Masala

Customers can explore the full Dakloni Masala range and place orders directly through the brand’s official websites:

Dakloni.com

Dakloni.in

The brand also maintains an active presence on social media:

Instagram

Facebook

As Indian households continue to shift a share of their grocery spending online, brands like Dakloni Masala illustrate how a decades-old, regionally rooted spice maker can reposition itself for a national, digitally connected customer base without losing the traditional identity that built its reputation in the first place.

From a Regional Spice Maker to a Growing Grocery Brand — the Dakloni Story, Built on Purity and Tradition

Most spice brands that use the word “heritage” in their marketing are, if you check the fine print, only a handful of years old. Dakloni Masala is one of the rarer exceptions where the claim actually holds up on paper — the brand traces its roots back to 1983, making it more than four decades old in a category where genuine longevity is far less common than the marketing language around it suggests.

According to the brand, since 1983, Dakloni Masala has brought the purity of organic spices and authentic traditional flavours to every kitchen it’s reached, crafted for rich aroma and unforgettable taste, with every pinch meant to turn everyday meals into something a little more special. Today, that legacy continues under Green Chocy Pvt. Ltd., the company that operates the Dakloni brand out of Bomikhal in Khorda, Odisha, carrying forward a business that began well before “organic” and “D2C” were part of the everyday vocabulary of Indian grocery shopping.

A Legacy Rooted in Odisha’s Agricultural Identity

Odisha has never been the loudest name in India’s branded spice industry — that reputation has traditionally gone to states with bigger, more marketed spice conglomerates. But the state’s agricultural strength has quietly supported regional spice-making for generations, and Dakloni Masala’s four-decade history is part of that quieter, less-celebrated story. Rather than being a brand built recently around a trendy “natural and organic” positioning, Dakloni’s organic and traditional-flavour claims are backed by a business history that predates the current wave of D2C wellness branding by several decades.

That distinction matters in a market increasingly crowded with newer entrants borrowing heritage-style language without the years behind it. A brand that’s been making and selling spices since 1983 has, by definition, had to survive changing consumer habits, shifting supply chains, and decades of competition — a track record that’s considerably harder to manufacture through clever branding alone.

What ‘Organic’ and ‘Traditional’ Mean for a Brand This Old

For Dakloni, the organic and traditional-flavour promise isn’t a recent repositioning — it’s described as the founding principle the brand has operated on since 1983. In practice, that generally means sourcing spices without synthetic pesticides or chemical treatments, and processing them using methods that preserve natural aroma and flavour rather than relying on additives to compensate for lower-quality raw material.

Today, under Green Chocy Pvt. Ltd., the brand operates with FSSAI license number 12026999000110, giving it the same regulatory standing any legitimate Indian food business needs, while its stated quality-check process aims to ensure every batch protects the freshness, purity and aroma the brand has built its identity around for over forty years.

From a Regional Name to a Growing National Presence

Like many long-standing regional spice brands, Dakloni Masala’s biggest challenge in recent years hasn’t been building initial trust — that trust was arguably earned over decades — but translating a strong regional reputation into a wider, pan-India customer base. The brand’s current push into e-commerce, direct-to-consumer online ordering, and a broader grocery range including dry fruits and, reportedly, atta and maida, reflects an attempt to bring that four-decade legacy to a new generation of buyers who may never have encountered the brand through traditional retail.

This is a familiar transition for older Indian food brands navigating the shift toward online grocery shopping — the underlying product and sourcing philosophy stays the same, but the way customers discover and buy the brand changes considerably, moving from word-of-mouth and local retail relationships to online reviews, social media, and direct website orders.

A Growing Product Range Built on an Old Foundation

While its founding identity is built around organic spices, Dakloni’s current catalogue has expanded well beyond a narrow spice offering — turmeric powder, red chilli powder, Kashmiri red chilli powder, garam masala, garlic powder, onion powder, dry fruits including cashews, almonds, walnuts, pistachios and raisins, alongside cold-pressed oils and an upcoming atta and maida range. That breadth reflects a brand trying to become a fuller kitchen-staples destination rather than staying a single-category spice label, even as its core identity remains anchored to its founding-era promise of purity and tradition.

What the Legacy Actually Means for Today’s Buyer

For a shopper deciding whether to trust a spice brand with their kitchen, a genuine, decades-long operating history is a meaningfully different signal than a polished website alone. It suggests a business that has had to consistently deliver on its promises across changing seasons, supply conditions and customer expectations for more than forty years — not a guarantee of perfection, but a track record that’s harder to fake than a recently launched brand’s marketing copy.

Whether Dakloni Masala can successfully carry that legacy into a new era of online grocery shopping, competing against both older established names and newer D2C entrants, will likely depend on the same fundamentals every food brand is eventually judged on: consistent quality, genuine sourcing, and whether the aroma and flavour customers remember from decades past still shows up in every pack sold today.

Quality Checks That Have Evolved With the Brand

A brand operating since 1983 has necessarily had to adapt its quality processes over time — what counted as rigorous quality control four decades ago looks quite different from what today’s FSSAI-registered, digitally documented processes require. Dakloni states that every batch of its products now undergoes structured quality checks covering freshness, purity and consistency before reaching a customer, a modern layer of process built on top of a sourcing philosophy the brand has held since its earliest years.

This kind of evolution — traditional sourcing principles combined with more formalised, modern quality assurance — is fairly typical of legacy Indian food brands that have successfully transitioned into the organised, regulated retail environment of today, rather than staying confined to informal, local-market-only distribution the way many regional spice makers of the same era eventually did.

Bringing a 1983 Legacy Into India’s D2C Grocery Era

Green Chocy Pvt. Ltd.’s decision to bring Dakloni into direct-to-consumer online retail — selling through its own website alongside a presence on Instagram and Facebook — reflects a broader pattern among older Indian food brands adapting to how younger, urban and increasingly small-town consumers now discover and buy groceries. Rather than relying solely on traditional retail relationships built over decades, the brand is now competing for visibility in the same crowded online spaces as newer, venture-backed D2C spice and grocery startups.

That’s a genuinely different kind of competition than the brand likely faced for most of its history — one based as much on digital storytelling, social proof and online customer reviews as on the traditional word-of-mouth trust that sustained regional spice brands for generations. How well Dakloni balances its authentic 1983 legacy with the expectations of today’s online shopper will likely shape much of its next chapter of growth.

Brand Snapshot

Website: dakloni.in

Instagram: instagram.com/daklonimasala

Facebook: facebook.com/daklonimasala

Kolkata | Achievement Report

A 12-year-old boy from Kolkata is rewriting what it means to be a child prodigy in India. Abhiraj Shee, a Class 7 student of Delhi Public School Megacity, Kolkata, has built an extraordinary record of achievement that few adults, let alone children, ever come close to matching. Abhiraj has set 12 World Records, received more than 600 awards and over 800 certificates, authored 36 published books, and developed more than 150 computer applications and games. He consistently ranks first in his grade at school, and his growing list of accolades has drawn attention from national broadcasters, international award bodies, and some of the country’s most prominent public figures.

Abhiraj’s story is unusual not just for the scale of his accomplishments but for the sheer range of fields in which he has excelled — from memory-based world records and competitive Olympiads to creative writing, coding, art and public recognition. Taken together, his achievements paint the picture of a child who treats every new challenge as an opportunity to test the limits of what a pre-teen can do.

Twelve World Records Across Four Record-Keeping Bodies

At the heart of Abhiraj’s recognition are his 12 World Records, certified by the India Book of Records, the International Book of Records, the Asia Book of Records, and the World Book of Records, London. These records span an unusually wide set of skills. Abhiraj holds the record for the maximum number of English books authored by a pre-teen, having published 34 books at the time the record was certified. He is also recognised as the youngest child whose book has been published in the largest number of foreign languages.

His memory-driven records are equally striking. Abhiraj recited the entire periodic table of elements in just 42 seconds, a feat recognised as the fastest such recitation by a pre-teen. In a separate record, he identified and recited 100 phonetic words in 44 seconds. He also holds a record for spelling 100 English words — ranging from short words to those with more than ten letters — in 2 minutes and 53 seconds. In another test of rapid recall, Abhiraj answered 100 questions drawn from different subjects in just 4 minutes and 30 seconds. He additionally holds a record for developing more than 130 computer apps and games within a short span of time, and for receiving the maximum number of trophies, medals and certificates in a short period.

These records were not achieved in a single attempt. Reviewing his record history shows a pattern of continuous improvement: his phonetic-word recitation record, for instance, was first set at 1 minute 18 seconds in 2021-22, improved to 48 seconds the following year, and then further improved to 44 seconds — a record he has held with two different certifying bodies.

Over 600 Awards and 800 Certificates

Beyond his world records, Abhiraj has amassed a striking collection of more than 600 awards — medals, trophies, mementos, medallions, books and cash prizes — along with over 800 certificates earned between 2018 and 2026. These have come through competitions in painting, drawing, storytelling, story and poem writing, recitation, coding, quizzes, essay writing, acting, sports, spelling, handwriting, book writing, yoga, presentation, rangoli, card making, campaign design, singing, art and craft, app development, dance, Olympiads, MS Paint and MS PowerPoint competitions, Scouts and Guides activities, creative writing, mental mathematics, hackathons, Spell Bee contests, chess and more.

This breadth is one of the most distinctive features of Abhiraj’s profile. Rather than specialising narrowly, he has pursued recognition across academic, creative, technical, and physical domains simultaneously — a pattern that has made him a repeated subject of media coverage as a genuinely multi-talented child.

Published Author of 36 Books and Three-Time National Young Authors Fair Winner

Abhiraj has emerged as one of India’s most prolific young authors, having written and published 36 books across different genres. He holds the world record for the maximum number of books published by a kid, currently standing at 34 books at the time of certification, with further titles published since.

His literary work has been recognised at the National Young Authors Fair — described as the world’s largest book-writing competition for children — where Abhiraj has been declared a winning author for three consecutive years: 2023-24, 2024-25 and 2025-26. In the 2024-25 edition, he secured first place in India as a best-selling author in the Genre League, and in 2025-26 he topped the Pioneer League of the same competition, also placing third in the Best Seller League that year. Among his published titles are The Tale of Jaxon and Elara, Good Dream Bad Dream, My Trip to the Moon, My Poems of Love, and My Father My Inspiration.

In a major honour, Abhiraj was named Child Author of the Year 2025-26 at the 4th Kolkata Literary Carnival 2026, where he also received the Dickens Medal of Excellence as part of the 11th International Literary Awards 2025-26. His books have gone further still: three titles — Good Dream Bad Dream, My Trip to the Moon, and The Tale of Jaxon and Elara — were selected for the BriBooks Global Hall of Fame, a recognition given to a select group of books from more than 26 countries. My Trip to the Moon was also chosen for display at the Brooklyn Book Festival in New York, described as the largest literary festival in New York City, hosted on the New York University campus. The Tale of Jaxon and Elara has additionally been selected for translation and publication in Malay, French and German.

150+ Apps and Games, and National Coding Recognition

Abhiraj’s interests extend well into technology. He has developed more than 150 computer applications and games covering education, exercise, health habits, quizzes and independence-building activities. While these apps are not listed on commercial app stores because of licensing requirements, they are accessible through code.org and formed the basis of one of his certified world records for app and game development.

On the competitive coding circuit, Abhiraj has represented Eastern India at multiple levels of the iCode Global Hackathon, billed as the world’s largest coding competition for children, drawing more than 30 lakh students from over 75 countries. In the 2024-25 edition, he secured first rank in Eastern India at the Zonal Final, followed by tenth rank in Asia at the Asian Final and twentieth rank globally at the Global Final. He has also received recognition in the Hewlett Packard Enterprise CodeWars Hackathon, the Coding Star award from Codingal, hackathons hosted by BIT Mesra and IIT Roorkee, and secured second position nationally in both the Codingal Code Factor Hackathon and the Radio Street Code Factor Hackathon.

His technology-linked achievements also include becoming a TCS SDG Ambassador after completing 17 levels of the Mission SDG Early Bird Contest, an initiative jointly organised by Tata Consultancy Services and the Mumbai Zoo on the TCS iON platform.

Top International Ranks Across Olympiads

Academically, Abhiraj has built an extensive record across national and international Olympiads. In 2025-26 alone, he secured first rank internationally with a perfect score in the Unicus Global Mathematics Olympiad, and second rank internationally, also with full marks, in the final level of the CREST Mathematics Olympiad. Over the years he has placed among the top ranks internationally in the SOF Cyber Olympiad, CREST Mathematics Olympiad, SOF Social Studies Olympiad, SOF English Olympiad, Unified Cyber Olympiad and SOF Mathematics Olympiad, in addition to topping his zone in the Unified English Olympiad and placing among the top ranks in the UIGKO Olympiad.

He has also qualified for residential summer programmes at prestigious universities including the University of California and Purdue University in the United States, Johns Hopkins University, and Manipal University in India — recognition reserved for high-performing students identified through talent search examinations.

Recognition From Eminent Personalities

Abhiraj’s achievements have brought him face-to-face with some of India’s most recognised public figures. He has been felicitated by the Honourable Governor of West Bengal, Dr. C. V. Ananda Bose, at Raj Bhavan, Kolkata, and by the former Chief Minister of Goa in Goa. He has received recognition from former Union Minister Ms Smriti Irani and former Union Minister Ms Meenakshi Lekhi, as well as from Padma Shri awardee Ms Deepa Malik. Badminton champion Ms Saina Nehwal and actress Ms Ena Saha presented him with an award at the Business Excellence India Awards 2026 in Kolkata, while Bollywood personalities Ms Mugdha Godse and Mr Ali Khan have also honoured his achievements.

Corporate and institutional recognition has come from the CEOs of BriBooks and Education World, the India Book of Records and International Book of Records, Indigo Airlines, an ISRO Group Director, Extraschool Pvt Ltd, the Aranya Bangla Foundation, and Tata Consultancy Services, among others.

Wide Media Coverage

Abhiraj’s journey has been documented extensively by national and regional media. His achievements have been broadcast on Discovery Channel, NDTV, India Today, and Disney International, and covered in print by the Times of India, the Telegraph and the Hindu newspaper. Regional and digital outlets including Sudarshan News, National Khabor, Digitalwartalive, Nashik Prime News, On Air News, and several others have also featured his story, alongside a dedicated episode on the BriBooks Podcast.

A Growing List of Special Honours

In recent years, Abhiraj has received a string of special recognitions, including the Extraordinary Young Achiever of the Year honour at the Business Excellence India Awards 2026 in Kolkata, the Royal Bengal Excellence Award 2025-26 from the Aranya Bangla Foundation, the International Growth Excellence Award 2025-26, the Dr. APJ Abdul Kalam Bharatiya Ratna Sanman 2025, the Ashoka National Lifetime Achievement Award as a Young Prodigy, the Bharat Gaurav Ratna Award, the Dr. APJ Abdul Kalam National Award 2025, the Bharatiya Ratna Samman, the Swami Vivekananda Prerna Samman Award, and the Visionary Award 2025, among several others.

Sports and All-Round Participation

Abhiraj’s achievements are not confined to the classroom or the writing desk. He has secured medals in both the 600-metre Kiddathon and the 4-kilometre Kiddathon runs, and has attended the Annual Camp of Scouts and Guides at Shantiniketan. He also holds a strong record in Spell Bee competitions, having won at school, inter-school and state level before finishing first in West Bengal and fifth in India at the WIZ Spell Bee National Mega Final. Notably, he has maintained close to perfect attendance at school, missing very little across six of his eight years of schooling — a detail that stands out given how much time his competitions, record attempts and book launches must otherwise demand.

Taken together, Abhiraj Shee’s record — 12 World Records, 600-plus awards, 800-plus certificates, 36 published books and 150-plus apps, all achieved before the age of 13 — marks him out as one of India’s most decorated child achievers. With three consecutive wins at the National Young Authors Fair and the Child Author of the Year 2025-26 title already behind him, Abhiraj’s journey across academics, literature, technology and the arts continues to expand, and his story looks set to keep making headlines in the years ahead.