India
Since 1983: How Dakloni Masala Has Kept Odisha’s Organic Spice Tradition Alive Across Four Decades
From a Regional Spice Maker to a Growing Grocery Brand — the Dakloni Story, Built on Purity and Tradition
Most spice brands that use the word “heritage” in their marketing are, if you check the fine print, only a handful of years old. Dakloni Masala is one of the rarer exceptions where the claim actually holds up on paper — the brand traces its roots back to 1983, making it more than four decades old in a category where genuine longevity is far less common than the marketing language around it suggests.
According to the brand, since 1983, Dakloni Masala has brought the purity of organic spices and authentic traditional flavours to every kitchen it’s reached, crafted for rich aroma and unforgettable taste, with every pinch meant to turn everyday meals into something a little more special. Today, that legacy continues under Green Chocy Pvt. Ltd., the company that operates the Dakloni brand out of Bomikhal in Khorda, Odisha, carrying forward a business that began well before “organic” and “D2C” were part of the everyday vocabulary of Indian grocery shopping.
A Legacy Rooted in Odisha’s Agricultural Identity
Odisha has never been the loudest name in India’s branded spice industry — that reputation has traditionally gone to states with bigger, more marketed spice conglomerates. But the state’s agricultural strength has quietly supported regional spice-making for generations, and Dakloni Masala’s four-decade history is part of that quieter, less-celebrated story. Rather than being a brand built recently around a trendy “natural and organic” positioning, Dakloni’s organic and traditional-flavour claims are backed by a business history that predates the current wave of D2C wellness branding by several decades.
That distinction matters in a market increasingly crowded with newer entrants borrowing heritage-style language without the years behind it. A brand that’s been making and selling spices since 1983 has, by definition, had to survive changing consumer habits, shifting supply chains, and decades of competition — a track record that’s considerably harder to manufacture through clever branding alone.
What ‘Organic’ and ‘Traditional’ Mean for a Brand This Old
For Dakloni, the organic and traditional-flavour promise isn’t a recent repositioning — it’s described as the founding principle the brand has operated on since 1983. In practice, that generally means sourcing spices without synthetic pesticides or chemical treatments, and processing them using methods that preserve natural aroma and flavour rather than relying on additives to compensate for lower-quality raw material.
Today, under Green Chocy Pvt. Ltd., the brand operates with FSSAI license number 12026999000110, giving it the same regulatory standing any legitimate Indian food business needs, while its stated quality-check process aims to ensure every batch protects the freshness, purity and aroma the brand has built its identity around for over forty years.
From a Regional Name to a Growing National Presence
Like many long-standing regional spice brands, Dakloni Masala’s biggest challenge in recent years hasn’t been building initial trust — that trust was arguably earned over decades — but translating a strong regional reputation into a wider, pan-India customer base. The brand’s current push into e-commerce, direct-to-consumer online ordering, and a broader grocery range including dry fruits and, reportedly, atta and maida, reflects an attempt to bring that four-decade legacy to a new generation of buyers who may never have encountered the brand through traditional retail.
This is a familiar transition for older Indian food brands navigating the shift toward online grocery shopping — the underlying product and sourcing philosophy stays the same, but the way customers discover and buy the brand changes considerably, moving from word-of-mouth and local retail relationships to online reviews, social media, and direct website orders.
A Growing Product Range Built on an Old Foundation
While its founding identity is built around organic spices, Dakloni’s current catalogue has expanded well beyond a narrow spice offering — turmeric powder, red chilli powder, Kashmiri red chilli powder, garam masala, garlic powder, onion powder, dry fruits including cashews, almonds, walnuts, pistachios and raisins, alongside cold-pressed oils and an upcoming atta and maida range. That breadth reflects a brand trying to become a fuller kitchen-staples destination rather than staying a single-category spice label, even as its core identity remains anchored to its founding-era promise of purity and tradition.
What the Legacy Actually Means for Today’s Buyer
For a shopper deciding whether to trust a spice brand with their kitchen, a genuine, decades-long operating history is a meaningfully different signal than a polished website alone. It suggests a business that has had to consistently deliver on its promises across changing seasons, supply conditions and customer expectations for more than forty years — not a guarantee of perfection, but a track record that’s harder to fake than a recently launched brand’s marketing copy.
Whether Dakloni Masala can successfully carry that legacy into a new era of online grocery shopping, competing against both older established names and newer D2C entrants, will likely depend on the same fundamentals every food brand is eventually judged on: consistent quality, genuine sourcing, and whether the aroma and flavour customers remember from decades past still shows up in every pack sold today.
Quality Checks That Have Evolved With the Brand
A brand operating since 1983 has necessarily had to adapt its quality processes over time — what counted as rigorous quality control four decades ago looks quite different from what today’s FSSAI-registered, digitally documented processes require. Dakloni states that every batch of its products now undergoes structured quality checks covering freshness, purity and consistency before reaching a customer, a modern layer of process built on top of a sourcing philosophy the brand has held since its earliest years.
This kind of evolution — traditional sourcing principles combined with more formalised, modern quality assurance — is fairly typical of legacy Indian food brands that have successfully transitioned into the organised, regulated retail environment of today, rather than staying confined to informal, local-market-only distribution the way many regional spice makers of the same era eventually did.
Bringing a 1983 Legacy Into India’s D2C Grocery Era
Green Chocy Pvt. Ltd.’s decision to bring Dakloni into direct-to-consumer online retail — selling through its own website alongside a presence on Instagram and Facebook — reflects a broader pattern among older Indian food brands adapting to how younger, urban and increasingly small-town consumers now discover and buy groceries. Rather than relying solely on traditional retail relationships built over decades, the brand is now competing for visibility in the same crowded online spaces as newer, venture-backed D2C spice and grocery startups.
That’s a genuinely different kind of competition than the brand likely faced for most of its history — one based as much on digital storytelling, social proof and online customer reviews as on the traditional word-of-mouth trust that sustained regional spice brands for generations. How well Dakloni balances its authentic 1983 legacy with the expectations of today’s online shopper will likely shape much of its next chapter of growth.
Brand Snapshot
| Brand | Dakloni Masala |
| Established | 1983 |
| Parent Company | Green Chocy Pvt. Ltd. |
| Category | Organic Spices, Masala Blends, Dry Fruits & Grocery Essentials |
| Origin | Odisha, India |
| FSSAI License | 12026999000110 |
| Location | JUJA-JHAANNABI Plaza, 2nd Floor, Bomikhal, Rasulgarh, Khorda, Odisha – 751010 |
| Phone | +91 93031 86480 |
| info@dakloni.com / support@dakloni.com |
Website: dakloni.in
Instagram: instagram.com/daklonimasala
Facebook: facebook.com/daklonimasala
Among the healthcare initiatives reportedly run by Jagriti Foundation, the charitable trust led by hotel sanitation worker Gaurav Paliwal, cataract surgeries stand out as one of the more resource-intensive services offered — procedures the foundation says it has arranged for patients unable to pay for treatment themselves.
Cataracts remain one of the leading causes of preventable blindness in India, disproportionately affecting older adults in low-income communities who often delay treatment for years due to cost, according to public health data on the condition generally. Jagriti Foundation's reported approach — connecting patients identified through its free eye examination camps with cooperating doctors willing to perform or support cataract procedures — mirrors a model used by several larger Indian eye-care charities, scaled down to a much smaller, founder-led operation.
From Screening to Surgery
The foundation's reported process begins with free eye examination camps, which serve as an initial screening step to identify patients who may need cataract surgery, before referring them into arrangements with cooperating medical professionals — a pipeline that depends heavily on the availability and goodwill of volunteer doctors rather than dedicated in-house ophthalmological staff.
Why Cataract Care Requires Specialised Partnerships
Unlike free medicine distribution or basic blood testing, cataract surgery requires specialised surgical expertise and facilities that a small, founder-led charity cannot provide on its own, making Paliwal's reported doctor partnerships a structural necessity rather than an optional add-on to the foundation's broader healthcare work.
A Claim That Rests on the Foundation's Own Records
The specific number of cataract surgeries arranged through Jagriti Foundation was not detailed separately from the broader 2,500-plus beneficiary figure in the material associated with this report; the foundation says it has preserved photographs, videos and certified letters documenting its camps and procedures.
The Cost Barrier Cataract Patients Typically Face
Cataract surgery, while a routine and highly effective procedure when performed by a qualified ophthalmologist, remains out of reach for many low-income patients in India due to surgical, facility and post-operative costs — expenses that can equal weeks or months of income for a family living near the poverty line. Charitable models like the one Paliwal's foundation reportedly follows aim to close exactly this kind of cost gap by pairing patient identification with volunteer surgical capacity.
Frequently Asked Questions
How does Jagriti Foundation arrange cataract surgeries for patients?
According to the account associated with the initiative, patients are typically identified through the foundation's free eye examination camps and then connected with cooperating doctors willing to perform surgery for those unable to pay.
Does Jagriti Foundation have its own medical facilities?
No — the foundation's healthcare work, including cataract surgeries, reportedly depends on partnerships with volunteer doctors and existing medical facilities rather than a dedicated in-house hospital or clinic.
India
The Glory of the Soil and the Tradition of the World’s Provider: Shri Jagdishchandra Bariya’s Herculean Effort to Preserve Culture
In today’s digital and computer age, where human life is rapidly changing, the Indian farmer still holds fast to ancient cultural traditions with all his heart. Amidst the era of science and technology, Shri Jagdishchandra Bariya has undertaken the inspiring task of preserving—and showcasing to society—the invaluable culture and sacred practices of farmers that were otherwise fading into oblivion.
Boundless Faith in Mother Earth and Compassion for Living Beings
Shri Jagdishchandra Bariya highlights the profound values inherent in a farmer’s life—values that see the farmer begin his work only after offering obeisance to Mother Earth.
The First Right of Birds and Creatures
A farmer never immediately claims exclusive rights over the fresh grain harvested through his hard work. Jagdishchandra Bariya notes that before consuming the new grain himself, the farmer scatters feed for the birds of the sky and sets aside a portion for the creatures and insects of the earth.
The Spirit of Co-existence:
Shri Jagdishchandra Bariya regards this noble tradition—wherein the farmer brings the new grain into his home only after ensuring that every living being in nature has been fed—as a true jewel of our culture. Welcoming Nephews and Relatives: The ‘Doda’ (Fresh Corn/Grain) Tradition
In our ancient traditions, the nephew holds a highly revered place. Shri Jagdishchandra Bariya has beautifully highlighted this sacred family custom practiced by farming communities:
The Tradition of Offering ‘Doda’: When a new crop of maize, sorghum (juwar), or pearl millet (bajra) is ready in the fields, the farmer extends a special invitation to his nephews and relatives. Fresh green cobs or grain heads (doda or kans) are roasted or prepared as ponk (tender roasted grain) and served to the nephew with great affection—making him the first to taste the new harvest.
Selflessness and Respect:
The farmer tastes the new grain himself only after his nephews and relatives have partaken of it. Shri Jagdishchandra Bariya regards this selfless sentiment of the farmer as truly worthy of reverence in today’s times.
Unwavering Generosity Amidst Nature’s Blows
Shri Jagdishchandra Bariya gives voice to a poignant yet noble reality of a farmer’s life: no matter how many harsh blows nature deals—be it drought, excessive rain, or crop failure—the farmer never utters a bitter word.
Despite enduring all these hardships, the farmer never fails to set aside a share of the harvest for his loved ones, as well as for birds and other living creatures. Only after feeding everyone else does he put the last grain of food into his own mouth.
India
Ambassador Dr. Thejo Kumari Amudala Honoured with Rashtra Ratna Award 2026 and Viksit Bharat Award 2026
New Delhi, September 5, 2026: Ambassador Dr. Thejo Kumari Amudala was honoured with the Rashtra Ratna Award 2026 and the Viksit Bharat Award 2026 at an award ceremony held in New Delhi, marking another milestone in her work associated with humanitarian and social development initiatives.
Dr. Amudala attended the ceremony as both a chief guest and an awardee. The event brought together personalities from different fields to recognise individuals for their achievements and contributions to society.
Recognition for Humanitarian and Social Development
At the ceremony, Dr. Amudala received the Rashtra Ratna Award 2026 under the category “Excellence in Humanitarian and Social Development.” She was also recognised with the title of “Unique Woman Achiever.”
She additionally received the Viksit Bharat Award 2026, adding another recognition to her profile. The honours highlighted her involvement in humanitarian causes, social development and community-focused initiatives.
Her participation in the event extended beyond receiving the awards. As a chief guest, Dr. Amudala also participated in presenting honours to other recipients, contributing to a ceremony dedicated to acknowledging achievements across different areas of public and social life.
Distinguished Personalities Attend New Delhi Ceremony
The ceremony was attended by several distinguished personalities. Among those associated with the presentation of the honours were Shri Ramesh Chandra Ratna, a senior BJP leader, and Shri Viswendra Paswan Ji, a former Minister of Science, Technology and Environment in the Government of Nepal and former member of Nepal’s Constituent Assembly.
Their presence formed part of an event focused on recognising individuals for their professional, humanitarian and social contributions in their respective fields.
Two Honours Mark a Significant Milestone
Receiving both the Rashtra Ratna Award and Viksit Bharat Award in the same year represents a significant milestone for Dr. Amudala.
Her recognition as a Unique Woman Achiever, together with the award for Excellence in Humanitarian and Social Development, also draws attention to the role of women engaged in humanitarian work, social welfare and community development.
For Dr. Amudala, the honours add to a journey that has included participation in initiatives related to peace, human rights and social development at national and international levels.
About Ambassador Dr. Thejo Kumari Amudala
Ambassador Dr. Thejo Kumari Amudala is known for her involvement in humanitarian, peace, human rights and social development initiatives. She is also the Mrs. Universe Title Winner 2022 and has been associated with various national and international platforms.
According to her professional profile, she serves as a Global Peace and World Human Rights Ambassador and is one of the Director Board Members of British Learning – UK. After British Learning – UK, she is a Life Time Board Member for Human Rights Commission of United Nations, further reflecting her stated association with human rights-related initiatives.
Dr. Amudala’s profile states that she has received more than 1,000 national and international awards, along with multiple honorary doctorate recognitions and world-record distinctions for her achievements and contributions.
The Rashtra Ratna Award 2026 and Viksit Bharat Award 2026 add to these recognitions, marking another chapter in her continuing involvement in humanitarian and social development initiatives.
Ambassador Amudala’s Few Achievements
Over the years, Ambassador Dr. Thejo Kumari Amudala has received numerous titles, awards and recognitions. According to information provided about her professional and humanitarian journey, some of her notable achievements and honours include:
- Mrs. Universe Title Winner – 2022
- Real Time Life Hero Award – United Nations, 2023
- Bharat Vibhushan Award – 2024, presented by then Delhi Legislative Assembly Speaker Shri Ram Niwas Goel
- Bharat Ratna Samman – 2025
- United Nations Woman of the Year – 2025
- CSR Social Impact Award, received in Goa
- Nelson Mandela Nobel Peace Award
- Gandhi Peace Award
- Dadasaheb Phalke Icon Award
- Mother Teresa Awards
- Multiple Dr. A.P.J. Abdul Kalam Awards
- Samman samaroh award received from Honourable Telengana Governor Sri Shiva Pratap Shukla 2026
The Rashtra Ratna Award 2026 and Viksit Bharat Award 2026 were presented in connection with Shri Ramesh Chandra Ratna, senior BJP leader, and Shri Viswendra Paswan Ji, former member of Nepal’s Constituent Assembly and former Minister of Science, Technology and Environment, Government of Nepal.
Together, these recognitions form part of Dr. Amudala’s stated record of achievements across humanitarian service, social development, peace and public engagement.
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