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Phrases like “100% pure,” “hygienically packed” and “free from artificial preservatives” run throughout the marketing of Dakloni Masala, the Odisha-based spice and dry-fruits brand — language...
Beyond its core turmeric, chilli and masala lines, the Odisha-based brand Dakloni Masala has expanded into dehydrated garlic and onion powder, products aimed at a growing...
BHUBANESWAR — A spice and dry-fruit brand rooted in Odisha, Dakloni Masala, is positioning itself around purity and traditional sourcing as it competes in India’s increasingly...
BHUBANESWAR — “Naturally Vibrant. Unmistakably Authentic.” is one of the recurring lines in Dakloni Masala’s marketing, paired with imagery of deep golden turmeric and rich red...
BHUBANESWAR — Concerns about adulteration in India’s packaged-spice market are not new. Food-safety regulators and researchers have documented cases over the years involving artificial colouring agents...
BHUBANESWAR — Dakloni Masala markets its Chicken Masala as an “aromatic blend of 13 spices for authentic chicken curry,” a specific-sounding claim that appears on the...
BHUBANESWAR — A spice and dry-fruit brand rooted in Odisha, Dakloni Masala, is positioning itself around purity and traditional sourcing as it competes in India’s increasingly...
