Entertainment
Two Seasons in Lucknow, One Bigger Stage Ahead: The Growth Plan Behind India’s Iconic Talent Show
Every multi-season television format faces the same underlying question after its early seasons: whether to stay rooted in the city where it began or expand toward a broader national footprint. India’s Iconic Talent Show, organized by Nice Film Production, has so far held its first two seasons in Lucknow, with Season 3 and further editions planned for the future, according to the organizers.
Since launching in February 2025, the show has built its early identity around Lucknow specifically, even as its stated mission centers on providing artists opportunities at a national level. That combination — a nationally framed mission executed initially through a single regional home base — is a common pattern for new television formats, which frequently establish operational and production consistency in one city before expanding logistics to additional locations.
Why Starting Regional Before Scaling Nationally Makes Sense
Producing a television competition requires consistent production infrastructure, judging panels, and venue logistics, elements that are generally easier to establish reliably within a single city during a format’s early seasons before expanding to multiple production locations simultaneously. Lucknow’s role as the show’s initial home base likely reflects this practical production consideration, allowing Nice Film Production to refine the show’s format and execution before committing to the added complexity of producing seasons across multiple cities.
What Expansion Beyond Lucknow Would Require
Scaling a talent show format nationally generally involves expanding audition infrastructure across more states, coordinating a broader promotional footprint, and potentially producing finale events in different cities across successive seasons — each adding operational complexity beyond what a single-city production model requires. The organizers have described auditions as already spanning many states even while the finale has remained in Lucknow through the first two seasons, suggesting a phased expansion where audition reach grows before the production’s home base itself necessarily changes.
FAQ
Where has India’s Iconic Talent Show been held so far?
According to the organizers, Season 1 and Season 2 were both held in Lucknow, with Season 3 and future seasons planned.
Does the show only accept participants from Lucknow?
No — auditions are conducted across many states in India, according to Nice Film Production, even though the finale has been held in Lucknow to date.
Will future seasons expand beyond Lucknow?
Available information confirms further seasons are planned but does not specify whether future finales will move to additional cities.
As India’s Iconic Talent Show moves into its third season and beyond, how the platform balances its Lucknow production roots against its stated national ambitions will likely shape how effectively it can continue drawing participants and audience attention from across the country.
New talent show formats generally build audience trust gradually across their first several seasons, since a track record of successfully producing consistent, credible seasons matters as much to a format’s growth as any single season’s specific content, particularly for a show still establishing itself relative to more established national competitions.
Whether Season 3 remains in Lucknow or moves to a new city will likely serve as one of the clearer early signals of how Nice Film Production intends to balance production consistency against the broader national ambitions the show has stated as part of its founding mission.
Entertainment
Mirzapur: The Movie’s music album launched with full cast in attendance
The music album of Mirzapur: The Movie was launched in Mumbai with Ali Fazal, Pankaj Tripathi and the film’s cast in attendance, ahead of its September 4 theatrical release.
Mirzapur: The Movie’s music album was launched in Mumbai on Monday, with the film’s full cast turning up for the event.
New songs unveiled at the launch included Varoon Forever, a fresh rendition of Saason Ki Mala, Do Numbari and Ghoom Ghoom, performed by Rashmeet Kaur, Romy and Dhanda Nyoliwala.
Ali Fazal and Pankaj Tripathi were joined by Ravi Kishan, Sonal Chauhan, Divyendu, Jitendra, Shweta Tripathi, Shriya Pilgaonkar and Rasika Duggal at the event.
Pankaj Tripathi shared that he first learned of the song ‘Sajanva’ from the film only after his wife saw it in a social media reel.
Mirzapur: The Movie is scheduled to hit cinemas on September 4, 2026, in Hindi and Telugu.
The film extends the Mirzapur franchise from its original web series format into a full theatrical release, with Fazal and Tripathi reprising their roles from the show.
The Mirzapur franchise has been one of the most-watched Hindi-language web series since its 2018 debut, building a large and highly engaged fanbase across its three seasons.
Amazon MGM Studios and Excel Entertainment are behind the film adaptation, extending the franchise’s streaming-first success into a theatrical format.
The album launch event drew significant media attention in Mumbai, with photographs and clips from the evening circulating widely across entertainment news outlets and social media.
With the film’s release just days away, the album launch marks one of the final major promotional events before Mirzapur: The Movie opens in theatres.
The event was attended by the film’s full cast, including Ravi Kishan, Sonal Chauhan, Divyendu, Jitendra, Shweta Tripathi, Shriya Pilgaonkar and Rasika Duggal, alongside Ali Fazal and Pankaj Tripathi.
The album features performances by singers including Rashmeet Kaur, Romy and Dhanda Nyoliwala, debuting new songs titled Varoon Forever, a new rendition of Saason Ki Mala, Do Numbari and Ghoom Ghoom.
Photo of Ali Fazal, Wikimedia Commons, CC BY 3.0
Entertainment
Shweta Tiwari clarifies abusive trolls weren’t MNS members
Actress Shweta Tiwari thanked an MNS advocate for tracking down an online abuser and securing a handwritten apology, after clarifying the trolls were not actual party members.
Shweta Tiwari has clarified that the social media accounts that sent her abusive messages were not genuine MNS members, despite claiming affiliation with the party.
An MNS advocate reached out to the actress and helped track down one of the abusers, who eventually issued a handwritten apology.
“They do not take insults against women lightly… if I ever face any such problem, I can get in touch with them,” Shweta said, thanking the party for stepping in.
The advocate shared the abuser’s phone number along with the apology, resolving the situation within about three days of Shweta first speaking out.
“The problem is much bigger than one person or one incident. It is the mentality that makes people believe they can abuse women online,” she said, calling it a systemic issue.
She said online abuse against women remained a systemic issue that required stronger action from technology companies and social media platforms, not just individual apologies.
The actress, known for her long-running television career, has previously spoken out publicly against online harassment directed at women in the entertainment industry.
The resolution came within roughly three days of Shweta first raising the issue publicly, a relatively quick turnaround for this kind of online harassment complaint.
MNS’s response drew attention on social media, with several users noting the party’s swift clarification that the abusive accounts were not affiliated with it.
The episode has reignited broader conversations in India about accountability for anonymous online abuse and the role political parties play when their name is invoked by trolls.
Shweta had initially posted stories exposing abusive messages sent by social media users identifying themselves as MNS supporters, questioning whether Raj Thackeray endorsed such conduct.
An MNS advocate reached out to her within days, providing the abuser’s phone number along with a handwritten apology letter as part of the resolution.
Photo of Shweta Tiwari, Wikimedia Commons, CC BY 3.0
Entertainment
Toxic day 1 box office: Yash’s film nets Rs 82.88 crore
Yash’s ‘Toxic’ released in theatres today and collected a net Rs 82.88 crore on its opening day, taking its total India gross to Rs 97.80 crore.
Yash’s much-anticipated film ‘Toxic: A Fairytale for Grown-Ups’ released in theatres today.
The film closed its opening day with a net collection of Rs 82.88 crore, taking its total India gross to Rs 97.80 crore.
The film is directed by Geetu Mohandas and stars Yash in a double role, alongside Kiara Advani, Nayanthara, Rukmini Vasanth, Huma Qureshi, Tara Sutaria, Akshay Oberoi and Sudev Nair.
Toxic’s opening day net collection of Rs 79.12 crore, tracked till 6 PM, ranked fourth among top A-rated Indian openers, behind Dhurandhar 2, Salaar: Ceasefire and They Call Him OG.
Despite the strong box office numbers, the film received largely negative reviews from critics, with several citing weak writing and uneven execution.
The film’s UAE release was delayed amid regional tensions in the Middle East, a development that had been separately reported ahead of the worldwide rollout.
Toxic had generated significant pre-release buzz after multiple delays, with an English-language trailer released ahead of its worldwide debut generating strong anticipation among fans of Yash’s earlier work.
The film is being released in multiple languages as part of a simultaneous pan-India rollout, a distribution strategy several major regional productions have adopted for wide-reach openings in recent years.
The film is directed by Geetu Mohandas and stars Yash in a double role, alongside Kiara Advani, Nayanthara, Rukmini Vasanth, Huma Qureshi, Tara Sutaria, Akshay Oberoi and Sudev Nair.
Toxic’s opening day net collection of Rs 79.12 crore, tracked till 6 PM, ranked fourth among top A-rated Indian openers, behind Dhurandhar 2, Salaar: Ceasefire and They Call Him OG.
Despite the strong box office numbers, the film received largely negative reviews from critics, with several citing weak writing and uneven execution.
The film’s UAE release was delayed amid regional tensions in the Middle East, a development that had been separately reported ahead of the worldwide rollout.
Photo by Bollywood Hungama, Wikimedia Commons, CC BY 3.0
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