From Bhuvan Bam to Ghadi and Titan — the Pune-founded agency is rewriting how Indian brands build audiences in the digital age

Pune— In a country where a single Instagram reel can launch a brand overnight, Digital Planet has quietly built what may be India’s most comprehensive influencer marketing operation. With a verified network of over 80,000 influencers spanning Instagram, YouTube, Twitter, and emerging digital platforms, the company has positioned itself at the centre of a rapidly expanding industry — one that industry analysts say is now worth thousands of crores annually.

Founded in 2023, Digital Planet has since onboarded over 100 major brand clients — including household names like Ghadi, Titan, Purplle, Pintola, ILIFE India, and Better Half — delivering campaigns that range from product launches and barter activations to full-scale celebrity endorsements and movie marketing.

The Company Filling a Gap in India’s Digital Ecosystem

Ask any mid-sized Indian brand what their biggest marketing headache is, and the answer is almost always the same: finding the right influencer. Not just someone with large follower counts, but a creator whose audience actually matches the brand’s customer profile. Digital Planet says that is precisely the gap it was built to fill.

The agency uses AI-powered influencer analytics to match brands with creators based on niche, audience demographics, engagement rates, and content style — not just follower numbers. The result, according to the company, is campaigns that generate authentic connections rather than hollow impressions.

“We combine strategy, creativity, and digital technology to craft powerful brand success stories,” the company states, describing its core philosophy as one built on authentic engagement over vanity metrics.

A Full-Stack Agency, Not Just a Middleman

Unlike agencies that simply broker deals between brands and creators, Digital Planet operates across the entire marketing funnel. Its service portfolio includes:

• Personalised influencer marketing — custom-matched by niche and audience fit
• Barter campaigns — product-for-content exchanges that reduce upfront costs for brands
• User-generated content (UGC) strategy — amplifying authentic customer voices
• Influencer store visits — driving both foot traffic and online buzz simultaneously
• Celebrity endorsements — partnerships with film stars, musicians, and sports figures
• Movie & song marketing — targeted campaigns for entertainment releases
• Influencer events & live activations — immersive brand experiences
• Digital marketing — SEO, SMO, and performance marketing across all channels
• Web development — building brand websites designed to complement influencer campaigns
• Artist and influencer account management — end-to-end career and campaign handling

This breadth of services means Digital Planet can serve both brands at the awareness stage and those looking for direct, measurable sales conversions — what the company calls its “100% Sales-Driven Strategy.”

The Influencer Roster: Names That Move Audiences

Among the featured creators on Digital Planet’s platform are some of India’s most recognisable digital personalities. Bhuvan Bam (BB Ki Vines), one of the country’s first YouTube creators to cross 10 million subscribers, is listed alongside comedy powerhouse Ajay Nagar (CarryMinati), lifestyle creator Prajakta Koli (MostlySane), and fashion-culture influencer Kusha Kapila. Collectively, these four creators alone command hundreds of millions of followers across platforms.

Beyond marquee names, the agency’s network extends deep into the micro and nano-influencer tier — a segment that marketing research consistently shows delivers higher engagement rates and more targeted reach than celebrity accounts.

What Brands Are Saying

“Working with Digital Planet has been a game-changer for our brand. They helped us find the perfect influencers for our niche and executed campaigns that exceeded our expectations. Our brand’s reach has grown exponentially, and we’ve seen a substantial increase in engagement and sales.” — Ghadi

“Thanks to Digital Planet Influencer Marketing, our brand soared to new heights. Their strategic approach and influential network propelled our goals into reality, delivering remarkable results.” — Titan

“Digital Planet has established a strong and enduring presence, providing excellent management of influencer marketing and digital promotions. Their ability to actively address challenges with an elegant approach is commendable.” — ILIFE India

“I am thoroughly impressed with the exceptional service provided by Digital Planet. Their professionalism, attention to detail, and commitment to customer satisfaction truly set them apart.” — Better Half

Campaign Highlights: Real Results, Real Brands

Among Digital Planet’s most noted campaigns are the “Har Ghadi Jeet Badi” cake campaign for Ghadi, Purplle’s “I Heart Beauty Sale” regional engagement drive, and Pintola Peanut Butter’s “Fueling Health, One Spoon at a Time” campaign. Each demonstrates the agency’s ability to marry brand identity with culturally resonant influencer storytelling.

Serving Both Brands and Influencers

Unusually for an agency of its type, Digital Planet operates dedicated portals for both sides of the equation. Brands can submit enquiries through a dedicated “For Brands” intake process, while creators can apply directly through a “For Influencers” channel — a dual-sided marketplace model that gives the agency greater quality control over its network than traditional talent-broker arrangements.

The company is active across Facebook, Instagram, LinkedIn, Pinterest, X (formerly Twitter), and YouTube, and is currently hiring, with open positions listed on its careers page.

About Digital Planet

Digital Planet is an India-based influencer marketing agency founded in 2023. The company operates a network of 80,000+ influencers across Instagram, YouTube, Twitter, and other digital platforms, and has served over 100 brands including Ghadi, Titan, Purplle, Pintola, and ILIFE India. Its services span influencer discovery, campaign management, barter activations, celebrity endorsements, UGC strategy, digital marketing, web development, and artist management. The agency uses AI-powered analytics to match brands with the right creator audiences for maximum ROI.

Media Contact:  Influencer@digitalplannet.in  |  +91-7350774335  |  +91-7899957547

Website:  www.digitalplannet.in

Instagram:  @digitalplannetofficial

Alcohol-free, vegan luxury attars and perfumes crafted from natural extracts now available pan-India — starting at just ₹199

PUNE, Maharashtra — In a fragrance market flooded with synthetic sprays and fleeting scents, one Pune-based brand is making a quiet but powerful statement. Taj Attar & Perfume, rooted in India’s centuries-old attar-making tradition, has emerged as a serious contender in the premium fragrance space — offering long-lasting, alcohol-free attars and perfumes that rival designer brands at a fraction of the price.

Founded and headquartered in Akurdi, Pimpri-Chinchwad, the brand has rapidly built a loyal customer base across India since launching its e-commerce platform in late 2025. With a catalogue spanning over 60 distinct fragrances — from ₹199 pocket attars to ₹1,999 premium perfumes — Taj Attar is positioning itself as the go-to destination for anyone seeking genuine, artisanal fragrance.

Heritage in a Bottle

Walk into any traditional bazaar in India and the smell of attar — a concentrated perfume oil distilled from flowers, woods, herbs, and resins — instantly transports you. It is a scent that predates modern perfumery by centuries. Taj Attar & Perfume is betting that this connection still matters deeply to Indian consumers.

“Every bottle we create is a handcrafted masterpiece that captures the soul of traditional perfumery while offering a modern touch of sophistication,” says the brand’s founder, whose vision was to make premium, natural fragrance accessible to everyday Indians without compromising on quality or authenticity.

All products are crafted using pure natural extracts and essential oils. The brand’s attars are 100% alcohol-free and chemical-free, making them safe for all skin types and suitable for daily wear, spiritual occasions, and gifting. The brand is also entirely vegan and cruelty-free.

A Range for Every Nose, Every Budget

What sets Taj Attar apart is the sheer breadth of its collection. The brand’s entry-level attars — including classics like Kesar Chandan, Red Rose, Marin Aqua, and Chocolate — are priced at just ₹199, making luxury fragrance genuinely accessible. At the premium end, fragrances like Wild Monster, Oud Wood, and Exotic Musk retail at ₹1,999 and are designed to compete directly with international luxury houses.

The brand’s perfume line features inspired interpretations of beloved global scents — including Great Aventus, Baccart 540 Rogue, Dr. Savage, and Aqva D.G.O — crafted to closely mirror the olfactory profile of international designer fragrances, at prices that are a fraction of the original.

The brand also offers curated combo packs, including a popular “Get 3 Attars at ₹999” deal, and gift sets through its Attar Set and Perfume Set collections.

What Customers Are Saying

“I’ve been using GC Flora for 5 years and the experience is always amazing. The fragrance is sweet, refreshing and long-lasting.” — Rahul Kumar, Mumbai

“Came here through a reference and was shocked to know how similar the clones were to the original. Very good service.” — Abhishek, Delhi

“Huge range of attars and alcohol-free perfumes. The owner helped me choose a fragrance similar to a designer brand, and it was spot on! Prices were reasonable, and the quality is excellent.” — Salman, Jaipur

Pan-India Delivery & Online Presence

Taj Attar & Perfume ships across India via its official website at www.tajattarandperfume.com, offering secure payments, free shipping, and easy returns. The brand is also active on Instagram (@taj_perfume.official), Facebook, and YouTube (@TajAttarandPerfume), where it regularly showcases new launches and fragrance reviews.

Each fragrance is claimed to last 8–12 hours on skin — a longevity that the brand attributes to its use of highly concentrated natural oils rather than alcohol-based dilutions common in mass-market sprays.

About Taj Attar & Perfume

Taj Attar and Perfume is a Pune-based premium fragrance brand dedicated to reviving India’s rich attar heritage through alcohol-free, vegan, and natural perfumery. Founded with a vision to make luxury scents accessible across India, the brand offers a wide collection of attars and perfumes for men and women, ranging from ₹199 to ₹1,999. All products are handcrafted using pure natural extracts and are available for pan-India delivery through the brand’s official website.

Media Contact:  Info@tajattarandperfume.com  |  +91 9767999575

Physical Address:  Taj Attar & Perfumes, Bombay Pune Highway, Akurdi Chowk, near Vaishali Hotel, Akurdi, Pimpri-Chinchwad, Maharashtra – 411035

With a 90% export model, $3M in ARR, and an upcoming Kickstarter launch, the neurotech pioneer opens a $5 Million bridge round to scale to $30M ARR.

NEW DELHI, INDIA / PARIS, FRANCE — June 15, 2026 — Sychedelic, a pioneering deeptech startup based out of Delhi, has announced its participation in VivaTech France 2026, Europe’s premier startup and tech event. Exhibiting at Pavilion 7, Booth 1F39-002, the company is set to showcase its groundbreaking neurotechnology to a global audience, positioning India as a major hub for medical-grade consumer deeptech.

Sychedelic holds a distinct competitive edge as the only consumer brain wearable to receive CDSCO approval (Central Drugs Standard Control Organisation, India’s equivalent to the US FDA). Built on a highly lucrative 90% export-driven business model, the company has already achieved a $3 Million annualized revenue run rate (ARR). To capitalize on explosive international demand, Sychedelic has officially opened a $5 Million bridge round designed to scale its ARR from $3 Million to $30 Million.

True Real-Time Closed-Loop Neurotech

Founded by Ria Rustagi and Bhavya, Sychedelic has developed the world’s first closed-loop neuromodulation wearable in a familiar headphone format designed for everyday use. While existing market alternatives rely on static, pre-set programs, Sychedelic’s proprietary technology continuously monitors, analyzes, and responds to a user’s mental state in real time. The device seamlessly integrates:

• Transcranial Direct Current Stimulation (tDCS): To safely deliver targeted, low-intensity microcurrents that gently modulate neuronal activity.
• Binaural Beats: To scientifically entrain brainwaves into highly optimized cognitive or deeply relaxed states.
• Heart Rate Variability (HRV) Biofeedback: To track physiological stress markers in real-time, completing the adaptive neurological biological loop.

By pairing clinical-grade neurostimulation with custom-trained adaptive AI, the headphones create personalized, real-time neuroadaptive experiences engineered for immediate stress reduction, cognitive focus enhancement, structural sleep support, and deep mental wellness.

From VivaTech to Global Launch

Having spent the last six months refining its hardware and adaptive algorithms alongside a cohort of over 100 active early adopters, Sychedelic is ready for the global stage. Global consumers and backers will soon be able to pre-order the device via an upcoming international campaign live on Kickstarter.

Media Kit & Investor Contact Information

About Sychedelic: Sychedelic is a deeptech neurotechnology company operating out of Delhi, India, and the United States. Founded by Ria Rustagi and Bhavya, the company bridges the gap between advanced neuroscience and daily consumer wellness through its state-of-the-art, closed-loop neuromodulation headphones.

Editor’s Notes / Quick Facts for Journalists

• Regulatory Milestone: The only consumer-facing brain wearable in the market to carry a valid CDSCO (FDA-equivalent) medical device approval.
• Financial Metrics: Currently tracking efficiently at $3M ARR; actively opening a strategic $5M bridge round to scale production and expand global sales pipelines to reach $30M ARR.
• Market Strategy: Fueled by a 90% export-focused blueprint, directly targeting large-scale immediate consumer rollouts through an upcoming global Kickstarter initiative.
• The Technology: A proprietary closed-loop engineering architecture that analyzes live bio-feedback variables to continuously tune dynamic tDCS microcurrents and tailored sound frequencies.