Brandpost
Param Sundarii: Celebrating Rajasthan’s Heritage through Exquisite Jewellery

In the heart of Rajasthan, where heritage meets artistry, a new name is making waves in the world of jewellery — Param Sundarii. Born from a vision shared by two passionate individuals, Param Sundarii aims to bring the richness and elegance of Rajasthan’s culture to women everywhere through exquisite jewellery.
The journey of Param Sundarii began when one of the founders, a successful entrepreneur with a thriving business, saw untapped potential in the jewellery market. The other, a former teacher, brought her deep passion for business and a fascination for Rajasthani jewellery into the mix. Together, they recognized a growing demand for traditional Rajasthani jewellery, especially among friends in Madhya Pradesh, and set out to create something truly special. The result? A stunning collection of oxidised jewellery that captures the essence of Rajasthan’s artistic legacy.
Capturing the Essence of Rajasthan
Param Sundarii’s founders began their journey by researching the best sources for raw materials, including stones and designs that reflect the unique craftsmanship of Rajasthan. They focused on creating affordable yet premium-quality jewellery that would allow every woman to experience the grandeur of Rajasthani heritage.
Through social media, Param Sundarii’s founders have successfully shared their beautiful collection with the world, ensuring that these timeless pieces are accessible to women across the globe.
The Param Sundarii Collection
The Param Sundarii collection offers a wide range of jewellery that blends tradition and trend, catering to the modern woman who values both elegance and heritage. Highlights from their collection include:
- Oxidised Silver Jewellery: Handcrafted with precision, the oxidised silver sets exude a unique vintage charm, perfect for pairing with traditional outfits for an ethnic touch. Explore the collection here.
- Antique Silver Jewellery: These antique oxidised pieces reflect the grandeur of Rajasthani culture, ideal for festive occasions and casual wear alike. Discover more.
- Imitation Jewellery: Param Sundarii offers artificial jewellery that looks just as exquisite as the real thing, whether for everyday wear or special occasions. Their Udaipur collection guarantees quality and elegance. See more here.
- Vintage Accessories: The vintage collection features jewellery inspired by traditional Rajasthani designs, offering a nostalgic nod to the past while staying trendy. Browse the vintage range.
- Ethnic & Traditional Jewellery: These pieces celebrate Indian heritage and are perfect for festive occasions like Navratri. Whether you’re looking for the best jewellery in Udaipur or browsing online for ethnic pieces, Param Sundarii has something for everyone. View the ethnic collection.
- Pearl Jewellery: For those seeking sophistication, the original pearl jewellery collection offers pieces that add a regal touch to any outfit. Check out the pearl collection.
A Commitment to Heritage, Elegance, and Affordability
Whether you’re searching for customised artificial jewellery, black metal sets, or trendy pieces to match current fashion, Param Sundarii has it all. Their collection includes jewellery suitable for both simple party wear and formal occasions, ensuring that every woman finds something that resonates with her style.
Based in Udaipur, Param Sundarii provides a wide range of options both online and in-store. Customers can shop for trending jewellery online or visit them for the finest artificial jewellery in Udaipur, oxidised jewellery near Udaipur, and imitation pieces nearby. Explore the collection online.
Shop with Us
Param Sundarii isn’t just about jewellery — it’s about celebrating heritage, elegance, and the belief that every woman deserves to feel beautiful. With a dedication to quality and affordability, Param Sundarii aims to bring the best of Rajasthan’s jewellery designs to the modern woman, one exquisite piece at a time.
Visit Param Sundarii’s website to explore their beautiful collection.
Brandpost
“Tale of Kidnapping” by Premlal Krishnan: A Gripping High-Stakes Thriller

In the tense world of international corporate operations, where danger can strike without warning, Tale of Kidnapping by Premlal Krishnan presents a gripping account of human resilience and nerve-wracking negotiations under pressure. Set in the volatile environment of Aba, Nigeria, the novel tells the harrowing story of Mahesh Mehta, an Indian expatriate, who is abruptly taken hostage by ruthless kidnappers seeking a hefty ransom.
Mahesh’s company is plunged into chaos as the clock ticks down, and the only hope of securing his release lies in the hands of a skilled police officer and seasoned negotiator. The novel delves deep into the cutthroat world of ransom negotiations, where every word spoken is laden with peril, and trust becomes a rare commodity. Krishnan’s writing navigates the intricate web of danger, deception, and corporate dilemmas with remarkable tension and precision.
The plot unfolds as the company scrambles to find a solution, enlisting the help of an experienced negotiator who knows all too well the delicate balance of maintaining control while trying to avoid fatal mistakes. But the road to negotiation is far from straightforward. With obstacles piling up at every turn, including uncooperative authorities, unreliable middlemen, and the kidnappers’ fluctuating demands, the characters face an exhausting, high-stakes battle against time.
As the story unfolds, Krishnan expertly captures the fragility of loyalty in a land where danger lurks at every corner, forcing the characters to navigate an intricate labyrinth of lies, betrayal, and shifting allegiances. It’s not just about the ransom—it’s about the price of a human life in a world where every deal could be the last.
With Tale of Kidnapping, Premlal Krishnan has delivered a masterclass in suspense, blending corporate drama with personal stakes. The novel questions the true cost of human life in a society where the value of words can be just as dangerous as the weapons that threaten to claim them.
A story about endurance, strategy, and survival, Tale of Kidnapping is a must-read for thriller lovers and anyone with an interest in the high-stakes world of hostage negotiations.
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“Aesa Hai Kya!”: A Mirror to Society’s Hidden Ailments
In an age where literature often gets overshadowed by fast-paced digital content, author Jodha Singh Rawat has gifted readers with a socially reflective and thought-provoking collection titled “Aesa Hai Kya!”. This is Rawat’s second book, following his dramatic novel “Manch Mathan”. Unlike conventional storytelling, this work is not merely about entertainment—it’s a sincere attempt to address and diagnose the silent afflictions of our modern society through the lens of fiction.
“Aesa Hai Kya!” is a collection of seven short stories, each presenting a distinct societal issue—from pollution and corruption to the erosion of relationships and cultural values. Rawat’s writing is marked by clarity, structure and an empathetic tone that urges the reader not just to see the problem, but to understand it and most importantly, reflect on possible solutions.
The first story, “Ghutati Saansen”, explores the choking reality of air pollution, exacerbated by uncontrolled urbanization and negligent governance. It highlights how modern life, despite technological advancement, is paradoxically smothered by its own success.
In “Bhrashtachar Ka Ganit”, Rawat takes a systemic look at corruption, unpacking its anatomy with a logical and almost scientific precision. He refrains from mere criticism; instead, he offers a roadmap toward transparency and reform.
“Sookhti Sangeet Kala” reminisces about the transformative power of music, contrasting the soul-stirring artistry of the past with today’s commercialized, instant-fame culture. It mourns the decline of depth in modern music and what that reflects about our times.
The story “Sota-sa Voter” acts as a wake-up call to the common citizen, portraying the voter as a passive pawn in political games. It calls for awareness, responsibility and reclaiming the democratic power that too often lies dormant.
In “Rishtedari Ka Akaal”, Rawat poignantly addresses the emotional bankruptcy in today’s relationships, where blood ties exist without real connection. It questions whether relationships have become mere labels without the warmth and strength they once carried.
The sixth tale, “Gulami Zinda Hai !”, argues that colonial mentality still persists—in our lifestyle, preferences and mindset—even decades after independence. It’s a critical introspection of our failure to break free from inherited mental shackles.
Finally, “Kya Khoya-Kya Paaya” delves into existential loss—how despite all comforts and success, modern life often feels hollow and disconnected from joy or purpose. It is a call to rediscover the spiritual and emotional dimensions of living.
What makes this book stand out is not just the relevance of themes, but the author’s effort to accompany critique with hope. Jodha Singh Rawat does not believe in leaving the reader in despair. He tries to offer direction, suggesting that through awareness, introspection and action, change is possible. His stories carry the undertone that right literature can be as crucial as science in giving society its moral compass.
In conclusion, “Aesa Hai Kya!” is not just a literary work—it is a societal audit. It nudges us to ask uncomfortable questions, but also nudges us toward personal and collective transformation. For readers who seek meaningful content that challenges, teaches and inspires, this book is a must-read.
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“Gulmohar and Other Short Stories” by Priyanka Gaurav Arora — A Marvelling Meditation on Memory and Nature for Multigenerational Readership

“Gulmohar and Other Short Stories” comes to tell the readers everything ‘When Memories Bloom Like Gulmohar Blossoms’!
A marvelling meditation on memory, nature and childhood that qualifies for multigenerational readership, Gulmohar and Other Short Stories, the third literary offering from Priyanka Gaurav Arora has narratives that will tough and linger – quietly, deeper – long after the last page is turned! A gentle and heartfelt look at life’s small but powerful moments.
A thoughtful collection of memoirs, short stories and vignettes for readers of all ages, this anthology has been written in a style known as autofiction, where the author mixes her own life experiences with imagination. Whether it is a moment of sadness or a simple joy, the author has deftly captured the subtle feelings with great care and candor.
The memoirs come with a fine retraction of cultural traditions, family ties, religious beliefs and social expectations. They not only offer glimpse into the emotional richness of human life but will gently fetch realization that how we stand at the cusp of generational metamorphosis.
The vignettes beaming with imagery and fine detailing are sure to leave the readers pause and reflect. Through these, the author shows the beauty that can be found in small things.
The short stories touch on wider social issues such as gender roles, cultural conflicts and socio-political developments which continue to impact our lives.
The book takes a critical linguistic leap with the author’ tactical use of foreign words before each section. Prosaically penned, these foreign words are delightful read which prepare the readers for the deeper meaning in the narratives that follow and a gentle reminder of the anglophone world.
Priyanka’s writing style is simple, graceful and full of emotions. Her calm and thoughtful tone makes the book a peaceful, resonating and rewarding read.
A lovely read for all readers of ages, Gulmohar and Other Short Stories is a reflective work that will leave you thinking long after finishing. It is a book that you might surely pick up to re-read and recommend for its pace and beauty of thoughts.
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