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POPPIK Lifestyle Completes One Year, Expands Presence Across 20+ Cities in India

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Indian Beauty Brand Sets Ambitious Vision to Build 250+ EBOs and 1,000+ BA Counters Across the Country

Mumbai, India | August 2026: Indian beauty brand POPPIK Lifestyle has marked the completion of its first year of operations, expanding its footprint across more than 20 cities in India within just twelve months of launch. The milestone places POPPIK among the fast-growing names in India’s beauty and personal care space, a sector that has seen rising demand from both metro consumers and buyers in smaller towns.

Founded by Jay Gupta, POPPIK Lifestyle was built around a simple but ambitious idea: making affordable, premium-quality beauty accessible to consumers across India, regardless of city size or income bracket. In its first year, the brand has rolled out a growing range of makeup and beauty products, while placing equal emphasis on quality, affordability, and beauty education as pillars of its growth strategy.

A Beauty Brand Built for Bharat, Not Just Metro India

What sets POPPIK apart in a crowded beauty and cosmetics market is its deliberate focus on Tier-2, Tier-3 cities, and smaller towns — markets that have historically been underserved by premium beauty brands, most of which have concentrated their retail and marketing efforts on large metros. Over the past few years, however, demand for quality makeup and skincare products in these smaller markets has grown rapidly, driven by rising disposable incomes, greater social media exposure, and a growing beauty-conscious young population outside India’s biggest cities.

POPPIK’s strategy has been to meet this demand directly, rather than treating smaller towns as an afterthought once metro markets are saturated. By expanding into more than 20 cities in its very first year, the brand has signalled that its Tier-2 and Tier-3 focus is not incidental but central to its business model.

Founder’s Vision: Building an Ecosystem, Not Just Selling Products

Speaking about the brand’s first year and the road ahead, Jay Gupta, Founder of POPPIK Lifestyle, outlined a vision that goes beyond product sales alone.

“Our vision is to make premium-quality beauty accessible to everyone, irrespective of where they live. We don’t want to just sell beauty products; we want to build awareness, education and a strong beauty ecosystem across India.”

— Jay Gupta, Founder, POPPIK Lifestyle

This framing — of building an ecosystem rather than simply moving inventory — is central to how POPPIK positions itself in a market where consumers, particularly first-time buyers of premium cosmetics, often need guidance on product selection and usage as much as they need the products themselves. Beauty education, in this context, becomes a tool for both customer trust and brand loyalty, especially in markets where organised beauty retail is still relatively new.

Next Phase of Growth: 250+ EBOs and 1,000+ BA Counters

Having established a presence across 20-plus cities in its debut year, POPPIK Lifestyle is now preparing for its next phase of expansion, with a strong focus on offline retail. The brand plans to grow its physical footprint through Exclusive Brand Outlets (EBOs) as well as Beauty Advisor (BA) counters placed within existing retail environments.

According to the company, POPPIK’s long-term vision includes building more than 250 EBOs and over 1,000 BA counters across India. EBOs are expected to give the brand full control over the customer experience, from store design and product display to in-person consultation, while BA counters — staffed by trained beauty advisors — are designed to bring personalised guidance directly to shoppers at the point of purchase, a model that has proven effective for beauty brands looking to convert browsers into loyal customers.

This scale of ambition places POPPIK in the same conversation as some of the more established beauty retail networks in India, and reflects a broader industry shift where offline, advisor-led retail is being used to complement online sales rather than compete with them. For a category as experience-driven as beauty and cosmetics, the ability to touch, test, and get expert advice on products in person remains a significant driver of purchase decisions, particularly for premium and semi-premium price points.

From Zero to 20+ Cities: A Fast First Year

POPPIK’s growth trajectory over its first year is notable for its pace. Starting from zero, the brand scaled its presence to more than 20 cities within twelve months — a rate of expansion that underscores both strong consumer demand and an aggressive go-to-market approach. This rapid scale-up has been achieved while the brand simultaneously worked to build its product range and its retail and distribution network from the ground up.

Industry observers note that speed of expansion in the beauty and personal care sector is often a function of how well a brand’s positioning matches an underserved gap in the market. POPPIK’s early traction in Tier-2 and Tier-3 cities suggests the brand has tapped into a segment of consumers who were actively looking for accessible, quality beauty options closer to home, rather than having to rely solely on metro retail or e-commerce alone.

What Lies Ahead for POPPIK Lifestyle

With its first year behind it, POPPIK Lifestyle is now shifting focus toward consolidating its national presence. The planned rollout of 250+ EBOs and 1,000+ BA counters represents a significant scaling of both capital investment and operational complexity, requiring the brand to build out supply chain, retail operations, and trained beauty advisory teams across a much wider geography than it currently covers.

If executed as envisioned, this expansion would position POPPIK as one of the more widely distributed beauty brands in India’s offline retail landscape, particularly in markets beyond the metro cities where much of the beauty industry’s growth is expected to come from over the next several years. For Jay Gupta and the POPPIK team, the first year of operations appears to have been treated as a proof of concept — validating both the demand for the brand’s products and the viability of its Tier-2, Tier-3-first approach — with the next phase focused on turning that early momentum into a nationwide retail network.

About POPPIK Lifestyle

POPPIK Lifestyle is an Indian beauty and cosmetics brand focused on offering quality beauty products at accessible prices. The brand is expanding through both online and offline channels, with a vision to make affordable premium beauty available across India — from major metros to Tier-2 and Tier-3 cities and smaller towns.

Company Snapshot

BrandPOPPIK Lifestyle
FounderJay Gupta
HeadquartersMumbai, India
Founded2025 (completed first year in 2026)
Current Presence20+ cities across India
Expansion Goal250+ Exclusive Brand Outlets (EBOs), 1,000+ Beauty Advisor (BA) counters
SectorBeauty & Cosmetics
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Mehrotra Wealth Builders: Building Confidence Around Every Financial Decision in Prayagraj

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A Prayagraj-Based Financial Services Firm Helping Individuals and Families Plan, Protect and Grow Their Financial Future

Prayagraj, Uttar Pradesh: In a country where financial literacy is steadily gaining importance but remains out of reach for many households, financial services firms that simplify money matters play a crucial role. Mehrotra Wealth Builders, a financial services firm based in Civil Lines, Prayagraj, has spent years building exactly that kind of trust — helping individuals and families across the region make sense of investments, insurance, and long-term financial planning.

The firm currently carries a customer satisfaction rating of 4.8 out of 5 based on more than a thousand reviews, and is proudly serving more than 500 customers through personalised financial planning, investment solutions, and wealth management services. Behind these numbers is a straightforward philosophy: financial decisions do not need to be complicated, even when the products and markets behind them are.

“Financial decisions do not need to be complicated — even when markets and products are.”

— Mehrotra Wealth Builders

A Firm Built on a Simple Promise

Mehrotra Wealth Builders describes itself as a trusted financial services firm dedicated to helping individuals and families achieve long-term wealth creation and financial security. With decades of combined experience among its team, the firm’s stated mission is to simplify complex financial decisions and provide strategies tailored to each client’s unique goals.

Whether the requirement is investment planning, insurance coverage, retirement preparation, or broader wealth management, the firm positions itself as a single point of contact that aligns solutions with a client’s needs and aspirations. This client-first approach is reflected in the firm’s tagline promise: helping every client walk confidently toward financial independence.

Leadership: Arunim Mehrotra Carries the Legacy Forward

Today, Mehrotra Wealth Builders is led by Arunim Mehrotra, who continues to guide the firm’s financial-planning work and client relationships. The firm was founded in 1989 by Prakash Narain Mehrotra, whose long-standing commitment to financial guidance laid the foundation the business continues to build on.

Since 1989, Prakash Narain Mehrotra laid the foundation of what has grown into a trusted financial-services legacy in Prayagraj. Through vision, discipline, and a deeply personal approach to client relationships, he built Mehrotra Wealth Builders into a long-standing and respected name, guiding families with trust, integrity, and commitment over the decades. In his honour, the firm proudly carries forward the values he stood for — service, transparency, and genuine care for every client’s financial future.

Core Services Offered

Mehrotra Wealth Builders offers a range of financial products and financial planning services designed to address different life stages and financial goals. The firm’s core service areas include mutual funds — investment vehicles that pool money from multiple investors to purchase a diversified mix of securities such as stocks and bonds, helping clients build wealth through market-linked growth — and life insurance, which offers life cover designed to secure a policyholder’s family by providing a lump-sum payout in the event of an unfortunate incident.

The firm also offers child education plans, which are insurance-linked savings plans that help parents protect accumulated savings and safeguard their child’s future education and related expenses, and wealth management, which is holistic financial guidance that helps clients align investments, protection, and long-term goals under one advisory relationship. Rounding out the offering are SIP (Systematic Investment Plan) guidance, supported by an SIP calculator tool available on the firm’s website to help clients estimate potential returns, and retirement planning — long-term financial strategies aimed at ensuring a steady income stream for clients once they stop working.

By covering this spread of products under one financial-services roof, the firm aims to reduce the friction clients often face when they have to approach multiple institutions separately for insurance, investments, and long-term financial planning needs.

What Clients Are Saying

Client testimonials published by the firm point to a recurring theme: clarity and peace of mind. Amit Purwar, an entrepreneur, credited the firm’s SIP guidance with giving him a disciplined way to build wealth without added stress, saying the process of investing became far easier than he expected.

“Wealth Builders made investing so easy. I never thought I could grow my savings this fast. Their SIP guidance gave me a disciplined way to build wealth without stress.”

— Amit Purwar, Entrepreneur

Dr. Mukesh Khare said the team helped him choose insurance plans suited to his family’s needs, giving him confidence that his loved ones would remain financially protected regardless of what the future holds. Dr. Nitya Nand Gopal and Dr. Pushpa Pal, both doctors, highlighted the firm’s help with child education and marriage planning, noting that the guidance they received gave them confidence about their children’s financial future.

The Team Behind the Client Experience

Alongside Arunim Mehrotra’s leadership, the firm’s day-to-day client relationships are supported by a small, focused team. Sristhi leads client success at the firm, working to ensure customers stay supported through their financial journey. Dhruv Kesharwani serves as a sales representative, while Ashwani Verma holds the role of senior sales manager, helping onboard and guide new and existing clients through the firm’s product offerings.

Making Financial Planning More Accessible

Recognising that many first-time investors have basic but important questions, Mehrotra Wealth Builders maintains a frequently-asked-questions section on its website covering topics such as what services the firm offers, what an SIP is and why someone should start one, how to invest in mutual funds through the platform, whether there is a minimum amount required to start an SIP, and why retirement planning matters. This approach reflects a broader effort within the firm to demystify financial products for clients who may be investing for the first time.

The firm has also built an online SIP calculator, giving prospective investors a simple way to estimate how disciplined, regular investing could grow over time before they commit to a plan.

Rooted in Prayagraj, Serving a Growing Client Base

Mehrotra Wealth Builders operates from its office at 3/12 (Wealth Builders), opposite Yash Hospital, near Saidham Landmark on Elgin Road, Lal Bahadur Shastri Marg, in the Civil Lines area of Prayagraj. The firm can be reached by phone or email, and maintains an active presence for client queries related to investments, insurance, and financial planning.

As financial awareness continues to grow across smaller cities and towns in India, financial services firms with local roots and a personal approach — like Mehrotra Wealth Builders — are increasingly playing a role in helping everyday families, professionals, and retirees plan for the future with greater confidence.

Why Personalised Financial Guidance Still Matters

Even as digital investment apps and robo-advisory platforms have made it technically easier to buy mutual funds or insurance online, many investors — particularly first-generation investors, retirees, and busy professionals — still prefer working with an advisor they can talk to directly. Firms like Mehrotra Wealth Builders fill that gap by combining product access with ongoing, relationship-based guidance.

This matters most during major financial decisions: choosing the right insurance cover for a growing family, deciding how much to allocate toward a child’s future education, or figuring out how to convert years of savings into a reliable retirement income. These are not one-time transactions but ongoing conversations, and the testimonials shared by the firm’s clients suggest that this relationship-driven approach is a core part of what keeps clients coming back.

The firm’s continued investment in accessible tools, such as its online SIP calculator and a client-facing FAQ section, also reflects a broader shift in how financial services firms are expected to operate — combining traditional, trust-based financial relationships with the convenience today’s investors expect. The firm frames its process around three steps: understanding a client’s savings, protection, and goals; aligning solutions with life priorities; and reviewing progress as needs evolve.

Looking Ahead

With Arunim Mehrotra now steering the firm forward and a support team focused on client success and sales, Mehrotra Wealth Builders appears set to continue building on the trust established by founder Prakash Narain Mehrotra. This is a legacy that the firm is committed to taking forward with the same dedication, relationships, and personalised care. The firm’s combination of personalised financial planning services, a wide range of financial products, and accessible tools such as its SIP calculator positions it to keep serving Prayagraj’s growing base of investors and families seeking long-term financial security.

For those looking to start or reassess their financial planning journey, Mehrotra Wealth Builders offers consultations covering mutual funds, life insurance, child education plans, SIPs, and retirement planning — all under one financial-services relationship. Prospective clients considering a first consultation are typically encouraged to start with a conversation about their existing savings, insurance coverage, and long-term goals, whether that means growing wealth through mutual funds, protecting family income through life insurance, planning ahead for a child’s education, or preparing for a comfortable retirement. From there, the financial-services team works to match relevant products to each client’s specific situation, rather than offering a one-size-fits-all recommendation.

Firm Snapshot

FirmMehrotra Wealth Builders
Founded1989, by Prakash Narain Mehrotra
Current LeadershipArunim Mehrotra
LocationCivil Lines, Prayagraj, Uttar Pradesh
Customer Rating4.8/5 (1,000+ reviews)
Customers Served500+
Core ServicesMutual Funds, Life Insurance, Child Education Plans, Wealth Management, SIP Guidance, Retirement Planning
Phone+91 7986480232 | +91 9335157730
Emailp.nmehrotra@yahoo.co.in | wealthbuilders1989@gmail.com
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Ketan Pendse: Award-Winning Marathi-Hindi Actor-Director Turns Published Author and International Filmmaker with “11:17PM”

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Pune-Based Performer Adds Published Author and Global Filmmaker Titles to a Decade-Long, Award-Winning Career

Pune-based actor, writer, and director Ketan Pendse is stepping into a new chapter of his decade-long entertainment career. Best known for his work across the Marathi and Hindi film and television industry, the 29-year-old is now adding two fresh titles to his resume: published author and international filmmaker. The milestones arrive alongside his first English-language international feature film, “11:17PM,” and mark one of the more unconventional career pivots seen in regional Indian cinema in recent years.

A Decade of Awards Across Acting, Direction, and Beyond

Ketan Pendse’s presence on the Marathi and Hindi film festival circuit stretches back nearly ten years. He earned the Best Debut Actor award for “Ek Thriller Night” at the Nashik International Film Festival in 2016, and followed it with a Best Actor win at the Late Dr. Patangrao Kadam 4th Pune International Short Film Festival in 2019.

In 2021, he expanded into direction, winning the Best Director award at the 12th Pune and 9th Goa Short Film Festival for his Marathi short film “Gupt.” His most recent honour came at the Asian Thailand International Short Film Festival 2025, where he won Best Actor for “Kahi Kisi Roz.” He has also picked up recognition outside the festival circuit, including the Best Smile award at the Mr. & Ms. Glamfame fashion show, presented by Sonali Kulkarni and Ashmit Patel.

More recently, his awards tally has grown on the international stage: a Best Actor and Best Director win at the Nepal International Film Festival 2026 for the Hindi feature “Black Night,” and a Best Actor award at the Canada International Film Festival 2026 for the Marathi short “Gupt,” shared with co-actor Ketaki Chitale. Taken together, the honours span acting, direction, and even a fashion-circuit award, pointing to a career built on range rather than a single specialty.

A Filmography Spanning Formats

Pendse’s body of work covers feature films, web series, short films, and music videos in both Hindi and Marathi cinema. His Hindi credits include the feature films “The Invisible Hubby,” “Trisha,” and “Black Night,” along with the web series “Margaon Files: The Unsolved Case,” which features veteran performers such as Zeenat Aman, Pallavi Joshi, and Shilpa Shinde.

On the Marathi side, his filmography includes “Ek Thriller Night,” currently streaming on ZEE5, along with “Binda,” “Love Betting,” “Aagmya,” “Punha 26/11,” “Love Lover Zindabad,” and “Lagna Chakra,” which released on Amazon in the US and UK. Upcoming OTT projects include “Chillari,” “Aranyachakra,” and the web series “Ti Parat Aaliy.”

He has also built a substantial short film and music video catalogue, including the Hindi shorts “Gumraah,” “Strange,” “Kahi Kisi Roz,” and “The Trap”; a set of silent short films titled “Scared,” “Smile,” “The Mobster,” “The Mobile Last Frame,” and “Hope”; the award-winning Marathi short “Gupt”; “Blue Shoe” and “Khel Sansaracha”; and music videos such as “Roop Tuzha Bhari,” “Dil Mera Tere Naam,” and “Yaara Teri Yaari.” Beyond acting, he has anchored segments, including an interview with actor Abhijit Bichukale, and hosted the pan-India travel show “Travel Trolly.” He has also modelled in fashion shows alongside personalities such as Sonali Kulkarni, Parul Chauhan, Mrs India 2013 winner Pooja Thakur, Shruti Marathe, Saurabh Gokhale, and Gaurav Ghatnekar.

Stepping Into Publishing as an Author

In a departure from his screen career, Pendse has published his debut novel, “Haveli: Ek Adhuri Mulakat,” under Inkvision Press, credited to his full name, Ketan Pradip Pendse. The book is available on Amazon, Flipkart, Google Books, Kindle, and the Google Play Store, and explores themes of memory, longing, and unresolved connection — a sensibility that echoes the psychological horror and travel-drama undertones running through his acting and directing work.

The literary debut will not be his last. A second novel, a romantic drama titled “Kinaara,” is set to publish soon under the same author credit, suggesting his move into fiction is a sustained pursuit rather than a one-off project alongside his screen career.

“11:17PM”: A Global Leap

Pendse’s most ambitious project to date is “11:17PM,” on which he serves as writer, director, producer, and lead actor. The film is produced under his own banner, Glamfame Entertainment, with Daulatsingh Rajpurohit co-producing through Rajpurohit Films.

Billed as a psychological horror and adventure travel drama, “11:17PM” was shot across five countries — Vietnam, Thailand, Hong Kong, Macao, and India. The story follows travel blogger Keyaan, who is pulled into a haunting mystery tied to a recurring dream that strikes at exactly 11:17 PM.

An Outlier in Marathi and Hindi Entertainment

With a debut novel under the Ketan Pradip Pendse author credit and his first internationally shot feature film now underway, Pendse’s career trajectory reflects a performer unwilling to stay confined to a single role, language, or medium. As “11:17PM” and “Haveli: Ek Adhuri Mulakat” both reach new audiences, his decade of groundwork across Marathi and Hindi entertainment appears to be setting the stage for a considerably larger stage ahead.

In an industry where actors typically specialise in a single track — performance, direction, or production — Pendse’s willingness to take on all three simultaneously, while also publishing fiction and anchoring television segments, marks him as an outlier within the Marathi and Hindi entertainment space. From his 2016 debut award in Mumbai at NiFF to his 2025 win in Thailand, and now his 2026 wins in Nepal and Canada, his awards run appears to be reaching its most ambitious chapter yet — with his second novel, “Kinaara,” set to publish soon.

Flipkart:https://www.flipkart.com/haveli-ek-adhuri-mulakat/p/itm49ce56972d186?pid

Career Snapshot

NameKetan Pendse (author credit: Ketan Pradip Pendse)
RolesActor, Writer, Director, Producer, Anchor, Model, Author
IndustryMarathi & Hindi Entertainment
Career Span10+ Years
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BookMyGlow: Revolutionizing India’s Beauty & Wellness Industry Through Digital Transformation

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Co-founded by Digaditya Pratap Kaushik and Gyan Prakash Mishra, BookMyGlow bridges traditional salon operations with modern technology to empower business owners and simplify customer experiences.

NEW DELHI, INDIA — August 2026 — In an era defined by rapid digital evolution, the beauty and wellness industry in India is undergoing a monumental shift. Leading this charge is BookMyGlow, a pioneering technology platform created to bring salon owners, beauty professionals, and modern consumers into one unified, seamless ecosystem. Founded with the mission of ‘Bringing Beauty, Technology, and People Together,’ the company is redefining how beauty services are discovered, booked, and managed across the nation.

Solving Real Industry Challenges with Technology

Behind every impactful innovation lies a core problem waiting to be solved. For beauty professionals and customers alike, traditional salon interactions often come with friction. Customers frequently encounter difficulty in locating reliable, verified salons, dealing with uncertain waiting times, or struggling to find transparent service menus. On the other hand, salon owners spend a disproportionate amount of time on administrative burdens—managing appointments, coordinating staff schedules, handling inventory, and executing marketing campaigns.

Co-founded by Digaditya Pratap Kaushik and Gyan Prakash Mishra, BookMyGlow was designed specifically to bridge this gap between traditional beauty operations and modern digital convenience. What started as an effort to simplify appointment booking has rapidly evolved into a comprehensive digital platform that elevates operational efficiency for businesses while delivering unmatched convenience to users.

A Dual-Sided Platform Built for Seamless Connections

At its heart, BookMyGlow functions as a dual-purpose solution that caters to both sides of the beauty and wellness marketplace:

  • For Modern Customers: BookMyGlow eliminates uncertainty by aggregating verified salons and wellness centers onto a single, easy-to-use mobile platform. Users can effortlessly explore curated services, compare verified client reviews, view transparent pricing, and lock in appointments instantly—bringing convenience directly to their fingertips.
  • For Salon Owners & Entrepreneurs: More than a booking tool, BookMyGlow serves as an all-in-one digital operating engine. It automates daily administrative workflows—including automated booking management, staff allocations, inventory tracking, digital billing, customer relationship management (CRM), and targeted promotional tools. Salon owners can spend less time on paperwork and more time delivering exceptional client care.

Empowering Creators & Fostering Community with Glow Circle

Recognizing that beauty is inherently visual and community-driven, BookMyGlow expands beyond transactional services into social engagement. Through its innovative Glow Circle initiative, beauty enthusiasts, influencers, and micro-creators can monetize their passion. Users can share original beauty content, tutorials, and service recommendations while earning rewards and revenue, effectively turning beauty advocacy into a sustainable digital opportunity.

Visionary Leadership Driving Industry Growth

Under the visionary leadership of Digaditya Pratap Kaushik and Gyan Prakash Mishra, BookMyGlow continues to pioneer an inclusive growth model. Their core belief is that technology should empower people rather than complicate their lives. By providing intuitive, affordable, and powerful digital tools, BookMyGlow enables beauty businesses of every size—from independent neighborhood parlors to flagship luxury salons—to thrive in today’s digital economy.

As India’s beauty and wellness sector accelerates into its next era of growth, BookMyGlow stands as a powerful testament to human-centric innovation. By combining technology with a deep understanding of market realities, the platform is creating a more connected, efficient, and prosperous ecosystem—one appointment at a time.

Explore the BookMyGlow Ecosystem

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