Brandpost
PrepAssist: Redefining UPSC Preparation Through AI, Intelligent Learning and Data-Driven Evaluation
New Delhi | August 2026
The UPSC Civil Services Examination is not simply a test of knowledge—it is a demanding process of learning, revision, analysis, answer writing and continuous self-evaluation. With aspirants managing extensive syllabi, current affairs, study material and repeated practice cycles, technology is increasingly becoming part of the preparation journey. PrepAssist is emerging as an AI-powered UPSC preparation platform designed to bring these requirements together through intelligent study tools, automated evaluation, personalised workflows and performance analytics.
Building a Smarter Digital Ecosystem for UPSC Aspirants
Traditional UPSC preparation often requires aspirants to move between multiple books, PDFs, notes, test series and digital resources. While these resources are valuable, managing them efficiently can become a challenge, particularly during intensive revision.
PrepAssist aims to address this fragmented workflow by combining Artificial Intelligence, Retrieval-Augmented Generation (RAG), cloud-based study management, automated answer evaluation and performance tracking within a single digital ecosystem.
The platform is designed to support aspirants across web and mobile environments, giving them a structured space to organise resources, practise concepts and evaluate their preparation.
Making Personal Study Material More Interactive
A key component of the platform is its RAG Vector Data Vault, which is designed to allow aspirants to upload their syllabus and study material into cloud storage.
Through Retrieval-Augmented Generation technology, the uploaded information can become part of an indexed knowledge environment. This approach is intended to make large collections of study material easier to interact with and navigate.
For UPSC aspirants, the concept has practical relevance. Instead of treating every PDF or document as an isolated resource, candidates can work within a more organised digital environment that supports revision, information discovery and connections between different areas of the syllabus.
AI-Assisted Mains Answer Evaluation
For serious UPSC candidates, answer writing is one of the most important areas requiring continuous improvement. However, obtaining regular and timely feedback can be challenging.
PrepAssist introduces an AI-powered Mains answer evaluation system designed to analyse images of handwritten answers. According to the platform’s stated capabilities, computer-vision and language-model technologies are used to assess responses against UPSC-oriented examiner rubrics.
The system incorporates handwriting analysis, structural grading and model-answer support, creating an automated feedback mechanism for aspirants.
Rather than replacing human assessment, such technology can function as an additional practice tool, helping candidates identify structural weaknesses and shorten the gap between writing an answer and reviewing it.
Converting PDFs Into Prelims Practice
Another feature is the PDF-to-Quiz Generator, which is designed to transform unformatted PDFs or larger study topics into Prelims-oriented practice material.
This approach addresses an important challenge in competitive-examination preparation: the difference between reading information and actually retaining it.
By converting study resources into quizzes, PrepAssist aims to encourage active recall, self-testing and knowledge-gap identification. Aspirants can therefore use their existing preparation material not only for reading but also for regular practice.
Measuring Preparation Through Data
UPSC preparation is a long-term process where consistency matters. PrepAssist’s Progress Hubs are designed to provide visual insights into preparation milestones, attempt limits and AI-generation metrics.
Its cloud-based infrastructure is also intended to synchronise extracted and evaluated information within an individual user’s digital vault.
A measurable preparation environment can help aspirants understand their activity more objectively and identify areas where additional revision or practice may be required.
Bringing Current Affairs Closer to the UPSC Framework
Current affairs become more valuable when they are connected with the static portions of the syllabus and the requirements of the examination.
PrepAssist’s current-affairs approach is designed around UPSC-oriented test structures, with the objective of connecting contemporary developments with both Prelims and Mains preparation.
Its RAG-driven approach is intended to identify relationships between current events, syllabus areas and examination patterns, helping aspirants approach news from an examination-oriented perspective rather than simply consuming information.
AI as a Preparation Partner, Not a Replacement for Preparation
The growing use of AI in education presents significant opportunities, but technology alone cannot clear the UPSC examination. Conceptual clarity, disciplined study, critical thinking, revision, answer-writing practice and sustained effort remain fundamental.
The more practical role of AI is to reduce repetitive work, organise information and accelerate feedback.
With its combination of AI-powered UPSC preparation, RAG technology, automated Mains answer evaluation, intelligent quiz generation, cloud-based study management and performance analytics, PrepAssist is positioning itself as a technology-driven preparation ecosystem for aspirants seeking a more organised and measurable approach to the Civil Services Examination.
Official Website
Website: https://www.prepassist.in/
Brandpost
Beyond Words: CMS, JAIN (Deemed-to-be University), Transforms Emotional Intelligence into a Cinematic Learning Experience in Association with Affectionate Hands
Demonstrating how education can extend beyond conventional learning, the Centre for Management Studies (CMS), JAIN (Deemed-to-be University), Lalbagh Campus, Bengaluru, hosted Beyond Words, a short film-making competition organised as part of the III Semester Emotional Intelligence course. Conceptualised and spearheaded by Ms. Parimala S., Assistant Professor, Department of General Studies, the initiative brought together cinema, creativity and emotional awareness to promote experiential learning and personal growth among students.
Inspired by the theme “One Emotion, One Story,” the competition challenged students to communicate emotions through facial expressions, body language, silence and visual storytelling. Exploring themes such as insecurity, empathy and inner conflict, the films encouraged students to reflect on human behaviour and relationships while strengthening their emotional awareness, teamwork, communication and creative thinking.
The initiative received the support of Dr. Chenraj Roychand, Chancellor of JAIN (Deemed-to-be University); Dr. Krishna Koopa, Dean; and Ms. Sunitha, Head of the General Studies Area, along with the wider CMS academic community.
The programme was enriched by the presence of Mr. Braj Kishor Gupta, Founder and Chief Mentor of GiantStep; Ms. Sanghavi, South Indian film actress; and Mr. Mohammed Suhaib, Founder of Affectionate Hands. Their participation brought perspectives from mentoring, cinema and social service, connecting academic learning with real-world experiences.
The programme also recognised Ms. Areema Chandra’s contributions and active involvement in NGO-related activities in association with Affectionate Hands, providing her with an internship opportunity and a certificate of recognition for her leadership skills given by Melukote MLA Shri Darshan Puttannaiah. The initiative highlighted social responsibility, community engagement and practical learning.
Film Evaluation and Assessment
The participating films were evaluated on five criteria: story and emotional impact; acting and expression; cinematography and direction; sound, music and editing; and the question-and-answer session.
Celebrating the Winning Teams
First Place – Insecurity
Hellen Elsa Aju, Yazhini V., Aleena Mariyam Varughese, Aishani Thakur and Megha S.
Second Place – Empathy
Yeshika, Lochana Reddy, Vaibhavi Yadav and Krishnag Patni.
Third Place – Battle Within
Aarushi Mishra, Dhwani Dhanuka, Nancy, B. S. Samrudh and Mohammed Fouz.
The successful execution of the event was supported by student coordinators Aleena, Hellen and Yazhini, whose initiative, commitment and coordination played an important role in bringing the programme to fruition. Palak K. Jain and the hospitality team ensured a welcoming experience for the guests, while Vivin and Anish Bose documented the event through photography. Faculty colleagues, staff members, volunteers and participants also contributed to the programme.
Through Beyond Words, CMS highlighted the value of experiential, student-centred education beyond conventional classroom settings. By translating emotions into cinematic narratives, students explored empathy, human relationships and non-verbal communication, connecting emotional intelligence with creative expression and real-life experiences.
Where Emotions Speak, Words Fade.
Brandpost
Emerging Bridal Makeup Artist Shreya Bhartiya Is Fast Becoming a Go-To Name for Brides in Delhi NCR
In a region known for grand, multi-day weddings, Delhi-based bridal makeup artist Shreya Bhartiya is building a reputation for restraint, precision and personalisation. In a little over a year, she has moved from training to the backstage of a leading fashion week, and she now serves brides across the country through her practice, Makeup By Shreya Bhartiya.
From MBA to Makeup
Originally from Jaipur, Shreya Bhartiya came to makeup artistry through an unconventional route. She holds an MBA from SDA Bocconi Asia Center, Mumbai, and an MSc in Marketing from Durham University Business School. She worked in marketing and procurement before an unexpected pause prompted her to reassess her direction. Her career coach asked her a question: “If status didn’t matter, what would you do?” Her answer was immediate: makeup artistry.
“What brought me the greatest joy was creating something beautiful with my own hands,” says Shreya Bhartiya. “I was drawn to the artistry, the creativity and the emotion that makeup can inspire.”
Training and Industry Experience
Her journey began in October 2025 with a professional makeup and hair artist certification at Daniel Bauer Academy, Delhi. She followed it with a 7-day Advanced Makeup and Hair Masterclass with Daniel Bauer himself in Mumbai, where she became part of Team Daniel Bauer.
In 2026, she worked backstage with the team at Lakmé Fashion Week in Mumbai, supporting shows for designer labels including Rahul Mishra, Amit Aggarwal and Aisha Rao. Backstage, looks must be precise, consistent and camera-ready under tight timelines, and that discipline now shapes her bridal work.
In August 2026, she completed a masterclass with Meera Sakhrani, one of India’s leading bridal makeup artists, to take her bridal technique further.
“I am a lifelong learner, and I am very passionate about the bridal industry,” says Shreya Bhartiya. “Learning from artists I admire has made me far more confident in what I offer my brides.”
A Complete Bridal Service
Alongside her makeup certification, Shreya Bhartiya is a certified hair artist and saree drapist. For a bride, this means one professional can handle the elements that define her wedding-day look. Makeup, hairstyle and saree drape are planned together, so the finished look is cohesive and nothing has to be coordinated between several artists on a busy evening.
“A bride’s look is the sum of many details,” she says. “When makeup, hair and the drape are planned together, everything works in harmony, and the bride feels at ease.”
A Consultation-Led Approach
Weddings in Delhi NCR are elaborate occasions, often spanning several days, multiple outfits and large guest lists. For the bride, planning brings a constant stream of inspiration, trends and opinions, which can make it difficult to define a personal vision.
Shreya Bhartiya’s process begins with a bridal consultation. Before any product is applied, she learns about the bride’s features, her personal style and, most importantly, how she wants to feel on the day. From there, the two refine a look that complements the bride and reflects her taste.
“My role is not to decide how a bride should look,” says Shreya Bhartiya. “It is to listen, understand and guide her in discovering what feels most authentic to her.”
Fresh, Healthy-Looking Skin
The foundation of her work is skin. Shreya Bhartiya favours a fresh, healthy finish over the heavy coverage traditionally associated with bridal makeup. The objective is a look that photographs well, holds through long ceremonies and still appears natural up close.
Her kit draws on trusted professional and prestige brands, including DIOR, Charlotte Tilbury and Bobbi Brown, chosen for their skin-friendly formulas, wide shade ranges and long wear across hours of ceremonies and photography.
“Great bridal makeup starts long before the first brushstroke,” she says. “When the skin is prepared well and the products suit the bride, the finish looks effortless, and it stays that way from the first ritual to the last photograph.”
Work Across India
Her bookings extend well beyond the capital. Shreya Bhartiya has worked with brides across India, including in Delhi NCR, Indore, Ambala and Jim Corbett, and she is available for assignments worldwide. Each location brings its own traditions and timelines, and she adapts her approach so that every bride’s look suits the setting as well as the ceremony.
Her time on Delhi NCR’s wedding circuit has also shown her how much brides value reliability. Arriving prepared, working to schedule and staying calm on a busy day are, she says, as important to a bride as the finished look.
An Experience as Well as a Result
Shreya Bhartiya believes the experience of getting ready matters as much as the finished look. The hours before a wedding are filled with excitement, emotion and expectation, and she aims to make that time calm, considered and personal for each bride.
“Makeup is never about transformation,” she says. “It is about creating a look that feels unmistakably personal and entirely her own. In the midst of all of it, I want my brides to have a moment that feels not just beautiful but entirely their own.”
About Shreya Bhartiya
Shreya Bhartiya is a Gurugram-based bridal makeup artist, certified hair artist and saree drapist, and the founder of Makeup By Shreya Bhartiya. Trained at Daniel Bauer Academy and through masterclasses with Daniel Bauer and Meera Sakhrani, she was part of Team Daniel Bauer at Lakmé Fashion Week Mumbai 2026. She holds an MBA from SDA Bocconi Asia Center and an MSc in Marketing from Durham University Business School. She is available for bridal bookings, editorial shoots and brand collaborations across Delhi NCR, India and worldwide.
Brandpost
PTAHA Launches Members’ Directory 2.0 at TTF Hyderabad
Hyderabad, 10 October 2026: The Professional Travel Agents and Hotels Association (PTAHA) launched its Members’ Directory 2.0 at the Travel & Tourism Fair (TTF) Hyderabad on 10 October 2026, marking an important step towards enhancing member visibility, business networking, and collaboration across India’s tourism and hospitality sector.
The initiative was launched under the guidance of Mr. Rishi Deepak Budhadev, National President, PTAHA. The event was executed by Mr. Suresh Nair, Vice President, alongside Mr. Ankit Singh Maurya, Founder Member, and Mr. Biju Xavier, Founder Member.
The launch was attended by distinguished representatives from state tourism departments, highlighting the importance of cooperation between tourism authorities and industry stakeholders.
Dignitaries present at the event included:
- Mr. Rajesh Kale – Deputy Director, Goa Tourism
- Mr. Kundan Naik – Deputy Director, Goa Tourism
- Mr. Harsh Mittal – Punjab Tourism
- Mr. Ajit – Gujarat Tourism
- Mr. Vijay Jadhav – Deputy Director, Maharashtra Tourism
- Mr. Sajib Karmani – Jammu & Kashmir Tourism
The new directory aims to provide PTAHA members with improved professional visibility and easier access to business connections, supporting stronger partnerships among travel agents, tour operators, hotels, and other tourism stakeholders.
The successful launch at TTF Hyderabad reflects PTAHA’s continued commitment to member development and meaningful engagement with tourism departments and trade partners.
About PTAHA
The Professional Travel Agents and Hotels Association (PTAHA) works to connect and support travel and hospitality professionals through networking, business promotion, and initiatives that create opportunities for its members.
For more information:
Website: www.ptaha.org.in (https://www.ptaha.org.in)
Professional Travel Agents and Hotels Association (PTAHA)
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