As Delhi’s property market grows increasingly crowded and digitally driven, a quiet but notable shift is underway in how real estate professionals are choosing to market themselves — and a handful of young, agile agencies are at the center of it.

Nextstep Planners, a marketing startup based in Delhi, is one such firm drawing attention. Founded by Ritik Jha, the company has spent the last five years building a service model aimed squarely at real estate agents, brokers, and developers navigating an intensely competitive urban landscape.

“The real estate sector in Delhi has always been relationship-driven,” the company’s positioning suggests, “but today, visibility on digital platforms is just as critical as word-of-mouth.”

The agency offers a broad range of services — from advertisement shoots and video production to social media marketing, influencer collaborations, and paid ad management. Each service, the company maintains, is oriented toward one outcome: helping property professionals reach more buyers, faster.

A Market That Demands More

Delhi’s real estate sector is not short of players. Thousands of agents and mid-sized developers compete daily for the attention of homebuyers in one of India’s most dynamic property markets. In this environment, marketing is no longer a luxury — it is a baseline requirement.

Digital platforms, particularly Instagram and YouTube, have transformed how properties are discovered. Buyers today often form their first impressions through video walkthroughs, social media posts, and influencer-led content — long before they step foot on a site visit.

It is precisely this gap that agencies like Nextstep Planners are attempting to fill. By offering production-quality content and managed digital campaigns, the firm positions itself as an end-to-end marketing partner rather than a conventional advertising vendor.

Beyond the Screen

What distinguishes Nextstep Planners from purely digital outfits is its reported involvement in on-ground activations. The agency has organized property trips and client events on behalf of real estate professionals — experiences designed to move potential buyers from passive interest to active engagement.

This experiential layer reflects a broader trend in real estate marketing, where developers and agents are investing in curated, relationship-first approaches to close deals that digital ads alone cannot seal.

An Expanding Footprint

In an unexpected diversification, Nextstep Planners has also extended its services to include university admissions support — a vertical that sits outside its core marketing identity. For a startup of its size, the move signals either a deliberate effort to diversify revenue streams or a response to organic demand from its existing client base.

Whether the two verticals — real estate marketing and education consulting — will remain complementary or eventually compete for the company’s focus remains to be seen.

The Founder’s Bet

Ritik Jha, who founded the company, belongs to a generation of entrepreneurs building lean, sector-specific startups rather than chasing scale across industries. His firm’s sustained focus on real estate — a sector notorious for its resistance to change — suggests a calculated long-term bet on niche expertise.

The agency maintains a visible presence on Instagram, where it documents campaigns, behind-the-scenes shoots, and client collaborations. For a company still in its early years, the social media trail doubles as both a portfolio and a proof of concept.

What Lies Ahead

Delhi’s real estate market shows no signs of slowing down. As new residential corridors develop and commercial demand rebounds post-pandemic, the ecosystem of service providers supporting the sector — legal, financial, and increasingly, marketing — is expanding alongside it.

For startups like Nextstep Planners, the opportunity is real, but so is the competition. Larger digital agencies, national marketing firms, and in-house teams at major developers all vie for the same mandates.

What smaller, specialized agencies have on their side is proximity — to clients, to local market dynamics, and to the kind of quick, personalized service that larger firms often struggle to deliver.

Whether Nextstep Planners can convert that proximity into a lasting competitive advantage will be the defining question as it moves from startup to established player.

Dr N Basetti, a distinguished ENT (Ear, Nose, and Throat) surgeon originally from Jagityal, has recently been honoured by Central Minister Digambar Kamat in recognition of her remarkable contribution to medical research and healthcare. Known for her dedication and expertise in the field, Dr Basetti has built a strong reputation through years of service, innovation, and academic involvement.

Currently serving as the CEO of a multispeciality hospital in Kothagudem, Dr Basetti plays a vital leadership role in managing healthcare services while also ensuring quality patient care. Alongside her administrative responsibilities, she is actively involved in academics and contributes to a government teaching college, where she helps train and mentor aspiring medical professionals. Her dual role as a practitioner and educator reflects her commitment to both patient care and the future of the medical field.

Over the years, Dr Basetti has been honoured with multiple awards from ministers at both the state and central levels. These recognitions highlight her innovative contributions in the areas of patents, medical research, and publication of scholarly work. Her continuous efforts to advance ENT practices and share knowledge have earned her respect within the medical community.

Adding to her achievements, Dr Basetti recently published a research book titled ENT Essentials, carrying the ISBN number 978-93-7406-367-5. The book focuses on key concepts, clinical practices, and essential knowledge in the field of ENT, making it a valuable resource for students, practitioners, and researchers. The publication reflects her deep understanding of the subject and her intention to make quality learning material accessible to a wider audience.

The honour presented by Central Minister Digambar Kamat recognizes not only the publication of this research work but also her broader contributions to healthcare and medical innovation. Such recognition further strengthens her position as a leading figure in the field and serves as an inspiration for many young doctors and researchers.

On this occasion, Dr Basetti expressed her heartfelt gratitude to the CEO of Ramsay SS Hospitals for providing financial support through grants, which played a crucial role in the successful completion and publication of her research book. She acknowledged that this support covered major expenses related to the research and publishing process, enabling her to focus on delivering high-quality content.

Dr Basetti’s journey reflects dedication, hard work, and a passion for medical excellence. Her continued efforts in research, education, and patient care demonstrate her commitment to improving healthcare standards and contributing meaningfully to the medical community.

New Delhi: In a grand ceremony held in the national capital, Tushar Tanaji Kamble, a prominent, young, and multifaceted social and political leader from Maharashtra, was honored with the prestigious ‘Rashtriya Bharat Bhushan Award’ for his outstanding contributions to society.

The award was jointly presented by the Human Rights and Anti-Corruption Organization, the Ambedkar Global Foundation, and the Republican Party of India (Athawale faction) – Shramik Brigade. This recognition highlights Kamble’s consistent efforts in advancing social justice, promoting education, raising public awareness, and addressing the challenges faced by marginalized and underprivileged communities, particularly in rural areas.

Over the years, Kamble has emerged as a strong voice for the voiceless, working tirelessly to bring attention to grassroots issues and advocate for meaningful reforms. His contribution through journalism has also played a crucial role in spreading awareness and ensuring that important societal concerns reach a wider audience. His initiatives have empowered many individuals and communities, making a tangible difference in their lives.

The event was organized under the leadership of Satish Kedari, President of the Maharashtra State Republican Party of India (Athawale faction) Shramik Brigade. His efficient planning and execution ensured the success of the event, which was attended by several dignitaries and social leaders.

The ceremony was presided over by Ramdas Athawale, Union Minister of Social Justice and Empowerment, who praised Kamble’s dedication and commitment to public service. Also present as a chief guest was Murlidhar Mohol, Union Minister of State for Civil Aviation, who acknowledged the importance of such contributions in building an inclusive and progressive society.

While accepting the award, Tushar Tanaji Kamble expressed his gratitude and said, “This honor is a recognition of my work and also a motivation to continue serving society with greater dedication. It strengthens my resolve to work for truth, justice, and awareness. Through the ‘Tathya Kranti’ initiative, I will continue to drive positive change and empower people at the grassroots level.”

The recognition has sparked a wave of pride and celebration across Maharashtra, especially in the Konkan region. Supporters, colleagues, and party workers have welcomed this achievement with great enthusiasm, considering it a moment of collective honor.

This prestigious award not only acknowledges Kamble’s impactful work but also reinforces his growing stature as a dynamic and dedicated leader. His continued efforts toward social upliftment and empowerment are expected to inspire many more individuals to contribute toward building a just and equitable society.