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The Pattern I Kept Seeing in Young Pets — And Why I Started Reading Labels Differently
By Dr. Anshul Rawal, Veterinarian
Word count: 792 | Suggested placement: pet, health or lifestyle desk
The dogs that worried me most were never the old ones.
Geriatric patients with failing kidneys are part of veterinary practice. You expect them. What I did not expect, during my years in clinical training and practice, was how often a three- or four-year-old dog would come in for something routine — a skin complaint, a bout of loose stool — and leave with bloodwork showing liver enzymes that had no business being elevated in an animal that young.
One case is a case. Twenty cases start to look like a pattern.
The presenting complaints were remarkably consistent: a coat that had lost its shine, hair fall the owner had written off as “just the weather,” digestion that never quite settled, an energy level the family had quietly accepted as the dog’s personality. Individually, none of these send anyone rushing to a clinic. Together, in a young animal, they are worth paying attention to.
So I started asking a question I had not been asking often enough: what is this animal actually eating, every single day, for years?
The part of the bag nobody reads
Most pet parents in India read the front of the packet. Chicken. Lamb. Real meat. Complete nutrition. Almost nobody turns it over.
On the back, past the protein percentages, you will often find a short list of synthetic antioxidants — compounds added to stop fats from going rancid so the product can sit on a shelf for eighteen months. The common ones are BHA (butylated hydroxyanisole), BHT (butylated hydroxytoluene) and ethoxyquin.
Here is where I want to be careful, because this topic attracts more heat than light.
These compounds are permitted at regulated concentrations, and the regulatory position in most markets is that at those levels they do not present a safety concern. I am not going to tell you that a bag of kibble caused any individual dog’s illness. That claim would be scientifically dishonest and I have no data to support it.
What I will tell you is what the record actually shows. The US National Toxicology Program classifies BHA as “reasonably anticipated to be a human carcinogen,” based on rodent studies. BHT has shown tumour-promoting effects in animal models at high doses. The European Union suspended ethoxyquin’s authorisation as a feed additive pending further safety data — a decision that reflects incomplete evidence rather than proven harm. And European regulators have noted that for cats specifically, tolerance data was insufficient to establish a safe dose for certain antioxidants.
“Insufficient data” is not the same as “dangerous.” But it is also not the same as “proven safe over a fourteen-year lifespan of daily exposure,” which is the actual question a pet parent is asking, whether they realise it or not.
That gap between what is permitted and what is well-studied is the gap I could not stop thinking about.
The trap on the other side
The obvious response is to cook at home. Many of my clients did exactly that, with the best intentions, and created a different problem.
A bowl of chicken and rice looks wholesome and is nutritionally incomplete. Home-cooked diets built without formulation almost always run short on calcium relative to phosphorus, which matters enormously in growing dogs. Cats fed home meals without supplementation risk taurine deficiency, which affects the heart and the eyes and does not announce itself until damage is done. Add the inconsistency of a busy household — one member cooks on Tuesday, another improvises on Friday — and the diet drifts.
I watched pet parents move from a food they distrusted to a food that was measurably unbalanced, and feel better about it. Sincerity is not nutrition.
What I would actually tell you to do
Four things, none of which require you to change brands today.
Turn the packet over and read the full ingredient list. If a manufacturer will not tell you what is in the product in plain language, that is information in itself.
Check whether the preservation is synthetic or natural. Mixed tocopherols (vitamin E) and rosemary extract are common natural alternatives. They shorten shelf life, which is precisely why they cost more to use.
Ask what “meat” means. “Chicken” and “poultry by-product meal” are not the same input, and the label is where that difference should be visible.
If you cook at home, get the formulation checked. A single consultation with a veterinarian on calcium, phosphorus and taurine will tell you more than a year of internet recipes.
None of this requires panic. It requires reading. The animals in my clinic could not do that part themselves — which is, in the end, the whole reason I stopped practising the way I had been and started working on the food instead.
Dr. Anshul Rawal is a veterinarian and the founder of Pawpeye, an Indian pet nutrition company that formulates preservative-free wet food for dogs and cats through in-house veterinary R&D.
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India’s Pet Parents Are Loving Their Dogs and Cats More Than Ever — and Feeding Them Worse, Says Vet-Founder Dr. Anshul Rawal
India is in the middle of a pet boom, and it is a young, emotional one. Nearly seven in ten Indian pet parents are raising a dog or cat for the first time, and two-thirds of Gen Z and millennial owners describe their pet as the most important part of their lives, according to a…
India is in the middle of a pet boom, and it is a young, emotional one. Nearly seven in ten Indian pet parents are raising a dog or cat for the first time, and two-thirds of Gen Z and millennial owners describe their pet as the most important part of their lives, according to a global study by Mars Petcare. Yet veterinarians say the affection is not translating into the one daily decision that shapes a pet’s health more than any other: what goes in the bowl.
“The bond has never been stronger, and the nutrition has never been more confused,” says Dr. Anshul Rawal, a veterinarian and the founder of Pawpeye, an Indian maker of fresh, preservative-free wet food for dogs and cats. “Pet parents in India today buy birthday cakes, orthopaedic beds and matching raincoats for their pets. Then they pour a scoop of dry pellets into a bowl, twice a day, for twelve years, and assume that part is handled.”
A Generation of First-Time Pet Parents, Learning on the Job
The Mars study found that 69 per cent of Indian respondents are first-time pet parents, and that most puppies (67 per cent) and kittens (70 per cent) come home at three months or younger. That combination — inexperienced owners and very young animals — means the earliest and most formative nutritional choices are being made by people with no prior reference point.
Dr. Rawal, who says the idea for Pawpeye came from patterns he noticed during veterinary college, describes a familiar clinic scene. “A young couple brings in a one-year-old Labrador. Coat is dull, sheds everywhere, low energy, loose stools on and off. They have done everything right in their minds. They have vaccinated, dewormed, groomed. When I ask what he eats, the answer is almost always the cheapest large bag on the shelf, sometimes topped with leftover rice and dal. Nobody told them that was a problem, so they never questioned it.”
India’s pet food market is expected to cross USD 980 million in 2026, according to Mordor Intelligence, and dry kibble remains the dominant format because it is cheap to ship, cheap to store and easy to serve. Home-cooked meals are the other big category, and they carry their own risks: a 2025 survey by Mars found that 26 per cent of Indian pet parents feeding home-cooked food reported digestive issues in their dogs.
The Symptoms Pet Parents Have Normalised
Pawpeye’s own clinical observation data, gathered across the cases and customer histories the company has reviewed, paints a picture that Dr. Rawal calls “quietly alarming”: roughly eight in ten dogs show dullness or low energy, nine in ten experience excessive hair fall, and around four in ten are overweight or obese. The company also cites the widely reported estimate that as many as one in four dogs will develop cancer in their lifetime.
“What worries me is not the numbers themselves. It is that pet parents in India have accepted these as normal,” Dr. Rawal says. “Hair on the sofa is ‘just what dogs do’. A cat that vomits twice a week is ‘a fussy eater’. A dog that sleeps 18 hours a day is ‘lazy’. In a lot of cases these are the early, visible signs of a diet that is not doing its job.”
He is careful to separate correlation from cause. “I am not saying every dull coat is a food problem. I am saying food is the first thing I would check, because it is the one input the owner controls completely, every single day.”
Why Involvement Matters More Than Money
Dr. Rawal argues that the gap is not about how much Indian pet parents spend, but how little they are involved in the decision. “People will spend Rs 3,000 on a grooming session and Rs 300 on a month’s food, and not see the contradiction. Involvement means reading the ingredient panel, knowing what ‘meat by-products’ and ‘cereal fillers’ mean, noticing stool quality and coat texture, and changing something when the signs are wrong.”
His practical checklist for pet parents, which he shares in Pawpeye’s online vet consultations, is short. Look at the first three ingredients on any pack, and if a named meat is not among them, ask why. Watch the stool for a week after any diet change, because firmness and odour are the fastest feedback loop a pet gives. Track coat shine and shedding over 21 days rather than judging day to day. And treat persistent low energy in a young animal as a signal, not a personality trait.
Building the Food He Wished Existed
Pawpeye was born from the frustration of prescribing “eat better” to owners who had no better option they could afford. Nearly three years of recipe development went into a range of vet-formulated, human-grade wet meals for dogs and cats that use retort cooking, the same sterilisation method used for ready-to-eat human food, to stay shelf-stable without chemical preservatives.
“The goal was never to be a premium brand for a few thousand households in South Delhi and Bandra,” Dr. Rawal says. “It was to make fresh, balanced food practical for the ordinary Indian family that already loves its pet and just needs a better answer at the bowl.”
The company says it has served over one lakh meals to date and publishes what it calls a 21-day visible difference timeline, from firmer stools within days to reduced hair fall and improved coat within three weeks. Independent verification of those timelines is something Dr. Rawal welcomes. “Feed it for three weeks and look at your dog. That is the only test that matters to a pet parent.”
The Bigger Picture
For a country that is adopting pets faster than it is learning how to care for them, Dr. Rawal believes the next phase of India’s pet boom will be defined by literacy, not spending. “We have got the love part right. Now we need to get the involvement part right. A pet parent who understands what they are feeding, and why, is the single biggest health intervention any dog or cat in India can have.”
About Pawpeye and Dr. Anshul Rawal
Pawpeye is an Indian pet food brand founded by veterinarian Dr. Anshul Rawal, offering fresh, preservative-free, vet-formulated wet meals for dogs and cats made using retort cooking technology. The brand has served over one lakh meals to Indian pet parents and publishes a 21-day visible difference timeline tracking improvements in stool quality, shedding and coat health after switching to fresh food.
More information on Pawpeye’s approach to fresh, preservative-free pet nutrition, along with updates from Dr. Anshul Rawal, is available through the following channels:
Website: https://pawpeye.com
Instagram: https://www.instagram.com/p/Dc2lWHhzA3p/
Brandpost
Apple Repair Centre: Connaught Place’s Trusted Destination for Genuine Apple Device Repairs
New Delhi | Reliable, Fast and Professional Apple Service in the Heart of the Capital In a city where millions rely on their iPhones, MacBooks, iPads, and Apple Watches for both work and daily life, finding a repair service that customers can genuinely trust has become increasingly important. A single cracked screen, a battery that…
New Delhi | Reliable, Fast and Professional Apple Service in the Heart of the Capital
In a city where millions rely on their iPhones, MacBooks, iPads, and Apple Watches for both work and daily life, finding a repair service that customers can genuinely trust has become increasingly important. A single cracked screen, a battery that no longer holds charge, or a laptop that refuses to boot can bring an entire day to a standstill. Addressing this everyday challenge for Apple users across the National Capital Region, Apple Repair Centre has emerged as a reliable name in Connaught Place, New Delhi, offering professional repair solutions backed by experience, transparency, and a strong commitment to customer satisfaction.
A Prime Location in the Heart of Delhi
Located at Cabin No – C, Shop No 17A, Block 2, Shankar Market, Outer Circle, Connaught Place, New Delhi 110001, Apple Repair Centre enjoys a strategic position in one of the busiest and most iconic commercial hubs of the capital. Connaught Place, known for its historic charm and bustling business activity, sees footfall from office-goers, tourists, students, and residents alike, making it an ideal location for a service that so many people unexpectedly need on any given day. For customers working in and around CP, or those simply passing through, the centre offers a convenient stop to get urgent Apple device issues resolved without having to travel far.
Comprehensive Repair Solutions Under One Roof
Apple Repair Centre has built its reputation around a simple promise: quality repairs, done right, the first time. The service centre caters to a wide range of Apple products, including iPhones, iPads, MacBooks, iMacs, and Apple Watches. Common issues handled at the centre include cracked or shattered screens, battery replacement and charging problems, water damage recovery, camera and speaker faults, software troubleshooting, and logic board repairs. Rather than offering generic fixes, the technicians at Apple Repair Centre take the time to diagnose each device individually, ensuring that customers receive solutions tailored to the specific problem rather than a one-size-fits-all approach.
Why Customers Choose Apple Repair Centre
What sets Apple Repair Centre apart in a market crowded with informal repair shops is its emphasis on transparency and skilled workmanship. Every repair job is explained to the customer in clear terms before any work begins, so there are no unpleasant surprises when it comes to cost or turnaround time. The technicians working at the centre bring years of hands-on experience specifically with Apple’s hardware and software ecosystem, allowing them to handle even complex repairs such as motherboard-level faults and intricate component replacements with precision. This focus on skilled, honest service has helped the centre build a loyal customer base that returns whenever a new issue arises and recommends the service to friends, family, and colleagues.
“Our goal has always been simple — to give every customer their device back in perfect working condition, without the wait, the confusion, or the inflated costs that are so common in this industry. When someone walks in worried about their phone or laptop, we want them to walk out relieved and confident,” says a representative of Apple Repair Centre.
Speed, Convenience, and Customer-First Service
In today’s fast-paced world, a device that stops working is more than a minor inconvenience — it can disrupt work, communication, and daily routines. Recognising this urgency, Apple Repair Centre focuses heavily on quick turnaround times without compromising the quality of repair work. Many common issues, such as screen and battery replacements, are addressed on the same day, allowing customers to get back to their routine with minimal disruption. The centre also maintains open communication throughout the repair process, keeping customers informed about the status of their device and any additional issues discovered during diagnosis.
Easy to Reach, Easy to Find
Apple Repair Centre has also made itself easily accessible to customers through multiple channels. Those looking to inquire about a repair, check pricing, or simply learn more about the range of services offered can visit the centre’s official website at applerepairconnaughtplace.com. For quick queries or to book an appointment in advance, customers can call the centre directly at 7042313084. The business also maintains an active listing on Google Maps, allowing first-time visitors to navigate straight to the shop’s exact location within the busy lanes of Shankar Market without any hassle.
Building Long-Term Trust in Delhi’s Apple Ecosystem
As Apple devices continue to grow in popularity across Delhi and the wider NCR region, the demand for specialised, trustworthy repair services has grown alongside it. Apple Repair Centre has positioned itself to meet this demand not through aggressive marketing, but through consistent quality of work and honest customer dealings. Word-of-mouth referrals, positive customer experiences, and repeat business have played a significant role in the centre’s steady growth since it began serving the Connaught Place area. The team continues to invest in staying updated with the latest Apple technologies, ensuring that even newer models and updated hardware can be serviced with the same level of expertise as older devices.
For anyone in Delhi struggling with a malfunctioning iPhone, a cracked iPad screen, or a MacBook that needs professional attention, Apple Repair Centre in Connaught Place offers a dependable, conveniently located, and customer-focused solution — proving that quality Apple device repair does not have to mean long waits, unclear pricing, or compromised workmanship.
Apple Repair Centre
Cabin No – C, Shop No 17A, Block 2, Shankar Market, Outer Circle, Connaught Place, New Delhi 110001
Phone: 7042313084
What if the next generation of wellness products didn’t come in a bottle, capsule or powder—but in a piece of chewing gum?
For generations, chewing gum has been one of the simplest products people carry. It fits into a pocket, requires no preparation and has become part of everyday routines—from after meals and during travel to work, study and social occasions.
Traditionally, however, the category has largely been associated with flavour and freshness.
FIVE Wellness is looking at the format differently.
Founded by Rhythm Sehgal, Vipul Kohli and Prateek Mehra, FIVE Wellness is developing functional chewing gums designed around different everyday moments, bringing together convenience, portability and functionality in a familiar format.
The idea is straightforward: take something people already understand and create more possibilities around it.
Rethinking the Everyday Chew
Today’s consumers increasingly value products that fit naturally into busy routines.
Bottles, powders, capsules and prepared drinks all have their place, but they can also require additional space, preparation or planning.
Chewing gum offers something different.
It is compact, portable and familiar.
For FIVE Wellness, these characteristics form the foundation of its approach to functional products.
The brand’s range currently includes HYDR, POWR and FRSHR, each built around a different proposition.
HYDR: A New Format for Electrolytes
Electrolyte products have traditionally been associated with drinks, powders and other prepared formats.
HYDR explores another possibility: delivering electrolytes through chewing gum.
The focus is on convenience and portability. There is no bottle to carry, powder to mix or shaker to clean.
Whether it is placed in a gym bag, travel pouch, backpack or desk drawer, HYDR is designed around a simple idea: functionality in a format that can go almost anywhere.
POWR: Energy, Reimagined
Energy products are another familiar part of modern consumer culture.
FIVE Wellness’ POWR takes a different approach to the format, combining caffeine, L-theanine and taurine in chewing gum.
Instead of another can or bottle, POWR puts its proposition into something considerably smaller.
The concept is deliberately uncomplicated:
No can. No bottle. No preparation. Just a chew.
FRSHR: Freshness, Reimagined
With FRSHR, FIVE Wellness returns to one of chewing gum’s most familiar associations: freshness.
Designed around an everyday fresh-mouth experience, FRSHR builds on a behaviour consumers already know.
After a meal. During travel. Between meetings. Whenever a fresh-mouth experience fits the moment.
There is no new ritual to learn.
Open. Chew. Move on.
More Than Gum
The bigger idea behind FIVE Wellness isn’t simply chewing gum.
It is format innovation.
The brand is exploring chewing gum as a platform for functional products, with different formulations designed around different everyday occasions.
HYDR. POWR. FRSHR.
Different propositions. One familiar format.
That approach also reflects a broader shift in how consumers think about wellness. Products are increasingly expected to be convenient, portable and easy to integrate into everyday life.
FIVE Wellness is building around that expectation.
A Pocket-Sized Vision
The brand’s ambition isn’t to complicate wellness. It is to make functional products easier to carry and easier to incorporate into real life.
That philosophy extends to its identity as well. FIVE Wellness aims to occupy the space where wellness meets convenience, design and contemporary culture.
The next evolution of functional products may not necessarily mean bigger bottles, larger tubs or more complicated routines.
It could mean something much smaller.
Something familiar.
Something that fits in your pocket.
Sometimes, the future of functional wellness might simply be a chew.
About FIVE Wellness
FIVE Wellness is an Indian functional chewing gum brand founded by Rhythm Sehgal, Vipul Kohli and Prateek Mehra. Its current range includes HYDR, POWR and FRSHR, bringing different functional propositions into a convenient chewing-gum format.
Website: www.myfivewellness.com
Instagram: @myfivewellness
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