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Bhansali plans immersive launch for Love & War, skips teaser

Sanjay Leela Bhansali is planning an immersive launch for Love & War, skipping the usual teaser format.

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Sanjay Leela Bhansali (representative image)

Sanjay Leela Bhansali is planning an immersive launch for his upcoming film Love & War, skipping the usual teaser format in favour of something different this August.

Rather than character posters or a conventional teaser, the filmmaker is crafting a special promotional asset that will act as audiences’ first introduction to the film.

The asset is being designed as an immersive experience meant to reflect the scale, mood and emotional essence of Love & War ahead of the broader marketing rollout.

Bhansali is personally overseeing every creative element of the launch, working closely with his trusted team.

The film brings together Ranbir Kapoor, Alia Bhatt and Vicky Kaushal for the first time in a single Bhansali production.

Set against a contemporary military backdrop, the story follows two Indian Armed Forces officers played by Ranbir Kapoor and Vicky Kaushal, whose rivalry forms its core. A confirmed release date has yet to be locked in, having been reported differently at various points during production.

Anticipation for the project has grown given the strong box-office record of its three lead actors and Bhansali’s reputation for grand-scale cinema.

The unusual approach to the launch reflects Bhansali’s known style of personally overseeing every stage of a film’s presentation, from production design to marketing.

Bhansali was honoured with the Padma Shri, one of India’s highest civilian awards, in 2015, for a filmography that includes Devdas, Black, Padmaavat and Gangubai Kathiawadi.

Kapoor and Bhatt, a married couple off-screen, have featured together in films before, adding an extra layer of curiosity to their pairing under Bhansali.

Bhansali is known for personally supervising every stage of his films’ visual presentation, from production design to marketing, a hands-on approach reflected in the unconventional rollout planned for this project.

The pairing of Ranbir Kapoor, Alia Bhatt and Vicky Kaushal in a single Bhansali film has already generated significant anticipation among audiences, given each actor’s individual box-office track record.

(Image: Photo: President’s Secretariat (GODL-India), Wikimedia Commons)

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Yash’s Toxic drops English trailer as worldwide release nears on Aug 26

Yash’s action thriller Toxic has released its English-language trailer ahead of its August 26 worldwide release, with the film set in a fictionalised Goa during the final years of Portuguese colonial rule.

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Yash’s Toxic has dropped its English-language trailer as the film’s worldwide release on August 26 draws closer.

The action thriller, directed by Geetu Mohandas, is set in a fictionalised Goa during the final years of Portuguese colonial rule, centring on power, betrayal and personal consequence.

Yash takes on a dual role in the film as Raya and Ticket, with the plot following characters navigating the city’s underworld through violence and strategic manipulation.

The trailer has been met with an enthusiastic response internationally, with viewers praising the natural English dialogue and the film’s ambitious production scale.

Toxic will release worldwide on August 26 across Kannada, Hindi, English, Telugu, Tamil and Malayalam in a coordinated multi-language rollout.

Billed as ‘Toxic: A Fairy Tale for Grown-Ups,’ it is shaping up to be one of the biggest Kannada-language releases of the year.

North American distribution rights for the film have been secured by Prime Media Studios, with English and Kannada versions both set to screen in theatres there.

Kiara Advani joined the film’s cast in 2024 as the female lead, marking her Kannada-language debut, while Nayanthara signed on for a key role the following year.

Yash is best known internationally for the KGF franchise, which established him as one of Indian cinema’s biggest crossover stars ahead of Toxic’s global rollout.

The film’s title has been styled as ‘Toxic: A Fairy Tale for Grown-Ups,’ a framing the makers say reflects the story’s darker, more adult take on a rise-and-fall narrative.

Toxic is directed by Geetu Mohandas, with Yash serving as co-writer and producer through his banner Monster Mind Creations.

The film’s action sequences were designed by Hollywood stunt coordinator J.J. Perry, known for his work on the John Wick and Fast & Furious franchises.

Toxic was shot simultaneously in English and Kannada rather than dubbed afterward, a choice the makers say gives the dialogue a more natural feel in both versions.

Photo by Bollywood Hungama, Wikimedia Commons, CC BY 3.0

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Kareena Kapoor Khan wishes Saif Ali Khan on his 56th birthday with unseen photos

Kareena Kapoor Khan marked Saif Ali Khan’s 56th birthday with a heartfelt social media post sharing unseen pictures, calling him her ‘forever ride or die’.

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Actor Kareena Kapoor Khan marked husband Saif Ali Khan’s 56th birthday with a heartfelt social media post featuring a set of previously unseen pictures of the couple.

In her caption, Kareena described Saif as her ‘forever ride or die,’ a message that quickly drew a wave of comments and likes from fans and fellow Bollywood celebrities.

The couple, who have been married since 2012, frequently share glimpses of their personal life on social media, though both are known to keep much of their day-to-day life away from the public eye.

Saif Ali Khan, who began his acting career in the early 1990s, has built a career spanning romantic comedies, action films and more recently darker, character-driven roles.

Fans and industry colleagues also took to social media to wish the actor on his birthday, with several posting throwback photographs and clips from his earlier films.

Kareena remains active in the industry, balancing acting projects with a visible presence on social media platforms, where she regularly shares updates from her personal and professional life.

Saif and Kareena, who share two sons together, are frequently photographed together at Mumbai film industry events and public functions.

Birthday tributes from star spouses have historically drawn heavy engagement on social media in the Indian film industry, with such posts often generating widespread reshares and comments from fans.

The pictures shared by Kareena were drawn from earlier moments in their relationship, adding a nostalgic element to the tribute that resonated with the couple’s long-time followers.

Saif Ali Khan, born into the Pataudi royal family, is the son of former Indian cricket captain Mansoor Ali Khan Pataudi and actor Sharmila Tagore, and made his acting debut in 1992.

Over a career spanning more than three decades, Saif has won a National Film Award and multiple Filmfare Awards, and remains one of Bollywood’s most recognisable leading men across generations of releases.

Photo by Bollywood Hungama, Wikimedia Commons, CC BY 3.0

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Awarapan 2 nears Rs 114 crore net as it dominates August box office

Emraan Hashmi’s Awarapan 2 has collected close to Rs 114 crore net in India over eight days, emerging as the biggest contributor to Independence Day 2026’s box office.

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Emraan Hashmi’s Awarapan 2 has collected close to Rs 114 crore net in India over its first eight days, with a total collection including overseas business of around Rs 154 crore.

The film showed a strong hold on day eight, collecting an estimated Rs 5 to 5.5 crore net, continuing its steady run through its second week in theatres.

Awarapan 2 emerged as the biggest contributor to the Independence Day 2026 holiday weekend at the box office, outperforming other releases from the same period.

In contrast, Sunny Deol’s Batwara 1947 has struggled at the box office, collecting only around Rs 1.2 crore net on its seventh day.

Trade estimates suggest total collections across roughly 44 films released in India in August 2026 stand at around Rs 382 crore, with Awarapan 2 accounting for a significant share of that figure.

The film’s consistent day-on-day hold, rather than a front-loaded opening followed by a sharp decline, has been cited by trade analysts as the key factor behind its extended theatrical run.

Awarapan 2, directed as a sequel to the 2007 cult film, has drawn comparisons to its predecessor’s slow-burn box office trajectory, with word-of-mouth playing a significant role in sustaining ticket sales into the second week.

Industry trackers noted that the film’s performance stands out in a month otherwise marked by muted openings, with several other August releases failing to sustain momentum beyond their first weekend.

Distributors said Awarapan 2’s combination of urban multiplex demand and steady single-screen collections in smaller markets has helped it maintain a broader box office footprint than some of its competitors this month.

The film’s music, composed by Mithoon, has also contributed to its sustained visibility, with the lead track continuing to perform well on streaming platforms even as the film moves into its third week of release.

Photo by Gnoeee, Wikimedia Commons, CC BY-SA 4.0

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