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Introducing: “Deewangi-e-Shamma” by Rakesh Shamma – A Poetic Flame That Illuminates the Soul
In the realm of Urdu poetry, where words dance like flickering flames and emotions flow like rivers, Rakesh Shamma’s Deewangi-e-Shamma emerges as a luminous collection of nazms that captures the essence of human existence. This debut collection is not just a book of poetry; it is a mirror reflecting the complexities of life, love, and relationships, painted with the delicate strokes of Urdu and Hindi words.
B.S. Kulshrestha “Rakesh Shamma”, a retired military engineer, brings a unique perspective to his poetry. His life, marked by personal tragedies and triumphs, resonates deeply in his verses. The loss of his mother at a tender age, the influence of his father’s love for Urdu mushairas, and the companionship of his childhood friend Radhye Shyam Saxena all weave together to form the tapestry of his poetic voice. Deewangi-e-Shamma is a testament to his journey, a journey that transforms pain into art and observations into profound reflections.
The title itself, Deewangi-e-Shamma, is a metaphor for the poet’s relentless passion for writing. Like a flame that burns brightly, Shamma’s words illuminate the darker corners of society, exposing the unspoken truths of human relationships. His poetry delves into the erosion of love in modern families, the growing distance between loved ones, and the relentless pursuit of a future that often overshadows the beauty of the present.
One of the most striking aspects of this collection is its relatability. Shamma’s nazms touch upon universal themes—love, loss, longing, and the fragility of human connections. He writes about the fading warmth between spouses, the silent struggles of parents and children, and the bittersweet memories of love that once was. His words are not just poetic; they are poignant reminders of the emotional voids that modern life often creates.
Deewangi-e-Shamma is not just a collection of poems; it is a heartfelt tribute to the poet’s roots. Dedicated to his parents, the book carries the essence of his upbringing in a small village in Uttar Pradesh. The influence of his father’s love for Urdu and his mother’s spiritual inclinations is evident in the depth and sincerity of his verses. Shamma’s wife, Nirmal, also plays a significant role in his poetic journey, providing him with unwavering support and inspiration.
The book is a celebration of familial bonds, a reminder of the love and sacrifices that shape our lives. It is also a call to reconnect with our roots, to cherish the moments that often slip away in the hustle of daily life.
Shamma’s use of Urdu and Hindi is seamless, creating a lyrical flow that is both soothing and thought-provoking. His style is reminiscent of the classical Urdu poets, yet it carries a contemporary touch that makes it accessible to modern readers. The simplicity of his language is deceptive, for within it lies a depth of emotion and insight that lingers long after the pages are turned.
Deewangi-e-Shamma is more than just a book; it is an experience. Rakesh Shamma’s poetry is a flame that lights up the soul, urging readers to pause, reflect, and reconnect with their emotions. It is a reminder that in a world obsessed with the future, the present moment is where true beauty lies.
For lovers of Urdu poetry, this collection is a must-read. For those new to the genre, it is a perfect introduction to the power of words and the magic they can create. Rakesh Shamma’s Deewangi-e-Shamma is not just a book; it is a journey into the heart of what it means to be human.
A poetic masterpiece that will leave you enchanted and introspective.
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Akhand Pratap Singh: The Fast Riser Reshaping India’s EdTech Landscape
India’s EdTech sector doesn’t lack for ambition. Over the past decade, it has attracted billions in investment, spawned hundreds of startups, and fundamentally changed how millions of people access education. But behind every growth chart and funding headline, there are individuals quietly doing the work — building teams, refining strategies, and figuring out how to turn a good idea into something that actually scales.
Akhand Pratap Singh is one of those people. And he’s done it faster than most.
In an industry where career progression typically follows a predictable, years-long climb, Singh has carved a different path — one defined by rapid promotions, measurable business impact, and a string of recognitions that reflect consistent, above-expectation performance. What others have taken a decade to achieve, he has accomplished in a fraction of the time.
A Career Built on Speed and Results
Currently serving as Director of Sales and Operations at Digicrome Pvt Ltd, Akhand’s rise to a director-level position within a condensed career timeline is itself a statement. He didn’t wait for opportunities to open up — he created the kind of results that made promotions inevitable.
With over six years in the EdTech industry, Singh has held senior leadership roles that most professionals take far longer to reach. Before joining Digicrome, he served as Associate Director at another EdTech company — a role he earned not by tenure, but by delivering. His ability to scale business operations in short timeframes, align teams around aggressive growth targets, and execute strategies that actually moved the needle made him stand out early and consistently.
Organizations he has been part of didn’t just grow — they grew faster because he was there.
Scaling Businesses, Earning Recognition
One of the most telling aspects of Akhand’s career is the recognition that has followed him across roles. He has been rewarded multiple times by the organizations he’s worked with — not as a formality, but as a direct acknowledgment of business impact. In sales and operations, rewards tend to follow results, and Akhand’s track record speaks for itself.
At Digicrome Pvt Ltd, where the focus is on high-demand online courses in Data Science and Artificial Intelligence, Singh has been instrumental in scaling the company’s business reach and operational efficiency. In an era where learners are increasingly seeking flexible, career-relevant education, his ability to align sales strategy with real market demand has helped Digicrome strengthen its position as a go-to platform for professionals looking to upskill.
The speed at which he has helped drive growth — expanding outreach, building high-performing teams, and converting market opportunity into actual revenue — reflects a rare combination of strategic clarity and hands-on execution.
The Making of a Fast-Track Leader
What makes Akhand’s story compelling isn’t just the titles or the awards — it’s the pattern. Promotion after promotion. Recognition after recognition. Business scaled, targets exceeded, and organizations left stronger than he found them. That kind of consistency, delivered quickly and repeatedly, is what separates high performers from the rest.
His leadership style leans into accountability and performance. He sets high bars — for his teams and for himself — and builds the kind of culture where results aren’t just expected, they’re celebrated. In an industry as competitive and fast-moving as EdTech, that mindset is an asset.
There’s also a maturity to how he approaches the work. Singh understands that sustainable growth in EdTech isn’t just about acquiring learners — it’s about delivering outcomes that make those learners advocates. Sales and educational impact, in his view, aren’t competing priorities. They reinforce each other.
A Name the Industry Is Starting to Notice
India’s EdTech market is maturing. The era of growth-at-all-costs is giving way to a more measured focus on real outcomes, operational discipline, and leadership quality. In that environment, professionals like Akhand Pratap Singh — who have demonstrated the ability to scale businesses quickly, earn organizational trust, and rise through the ranks on merit — are becoming increasingly visible.
He is, by any measure, a fast riser. But more importantly, he’s a consistent one. The promotions, the rewards, the business results — they aren’t isolated moments. They’re a pattern that has defined his career so far and will likely continue to define what comes next.
As digital education continues to reshape how India learns and works, Akhand Pratap Singh stands as one of the more compelling figures to watch — a leader who has already achieved more in less time than most, and who shows every sign of being just getting started.
Instagram- https://www.instagram.com/iam.akhandpratap?igsh=MTF5NXExYXVvYzE4
Brandpost
Nextstep Planners Emerging as a Key Support System for Delhi’s Real Estate Professionals
As Delhi’s property market grows increasingly crowded and digitally driven, a quiet but notable shift is underway in how real estate professionals are choosing to market themselves — and a handful of young, agile agencies are at the center of it.
Nextstep Planners, a marketing startup based in Delhi, is one such firm drawing attention. Founded by Ritik Jha, the company has spent the last five years building a service model aimed squarely at real estate agents, brokers, and developers navigating an intensely competitive urban landscape.
“The real estate sector in Delhi has always been relationship-driven,” the company’s positioning suggests, “but today, visibility on digital platforms is just as critical as word-of-mouth.”
The agency offers a broad range of services — from advertisement shoots and video production to social media marketing, influencer collaborations, and paid ad management. Each service, the company maintains, is oriented toward one outcome: helping property professionals reach more buyers, faster.
A Market That Demands More
Delhi’s real estate sector is not short of players. Thousands of agents and mid-sized developers compete daily for the attention of homebuyers in one of India’s most dynamic property markets. In this environment, marketing is no longer a luxury — it is a baseline requirement.
Digital platforms, particularly Instagram and YouTube, have transformed how properties are discovered. Buyers today often form their first impressions through video walkthroughs, social media posts, and influencer-led content — long before they step foot on a site visit.
It is precisely this gap that agencies like Nextstep Planners are attempting to fill. By offering production-quality content and managed digital campaigns, the firm positions itself as an end-to-end marketing partner rather than a conventional advertising vendor.
Beyond the Screen
What distinguishes Nextstep Planners from purely digital outfits is its reported involvement in on-ground activations. The agency has organized property trips and client events on behalf of real estate professionals — experiences designed to move potential buyers from passive interest to active engagement.
This experiential layer reflects a broader trend in real estate marketing, where developers and agents are investing in curated, relationship-first approaches to close deals that digital ads alone cannot seal.
An Expanding Footprint
In an unexpected diversification, Nextstep Planners has also extended its services to include university admissions support — a vertical that sits outside its core marketing identity. For a startup of its size, the move signals either a deliberate effort to diversify revenue streams or a response to organic demand from its existing client base.
Whether the two verticals — real estate marketing and education consulting — will remain complementary or eventually compete for the company’s focus remains to be seen.
The Founder’s Bet
Ritik Jha, who founded the company, belongs to a generation of entrepreneurs building lean, sector-specific startups rather than chasing scale across industries. His firm’s sustained focus on real estate — a sector notorious for its resistance to change — suggests a calculated long-term bet on niche expertise.
The agency maintains a visible presence on Instagram, where it documents campaigns, behind-the-scenes shoots, and client collaborations. For a company still in its early years, the social media trail doubles as both a portfolio and a proof of concept.
What Lies Ahead
Delhi’s real estate market shows no signs of slowing down. As new residential corridors develop and commercial demand rebounds post-pandemic, the ecosystem of service providers supporting the sector — legal, financial, and increasingly, marketing — is expanding alongside it.
For startups like Nextstep Planners, the opportunity is real, but so is the competition. Larger digital agencies, national marketing firms, and in-house teams at major developers all vie for the same mandates.
What smaller, specialized agencies have on their side is proximity — to clients, to local market dynamics, and to the kind of quick, personalized service that larger firms often struggle to deliver.
Whether Nextstep Planners can convert that proximity into a lasting competitive advantage will be the defining question as it moves from startup to established player.
Brandpost
Dr N Basetti Honoured by Central Minister for ENT Research Book
Dr N Basetti, a distinguished ENT (Ear, Nose, and Throat) surgeon originally from Jagityal, has recently been honoured by Central Minister Digambar Kamat in recognition of her remarkable contribution to medical research and healthcare. Known for her dedication and expertise in the field, Dr Basetti has built a strong reputation through years of service, innovation, and academic involvement.
Currently serving as the CEO of a multispeciality hospital in Kothagudem, Dr Basetti plays a vital leadership role in managing healthcare services while also ensuring quality patient care. Alongside her administrative responsibilities, she is actively involved in academics and contributes to a government teaching college, where she helps train and mentor aspiring medical professionals. Her dual role as a practitioner and educator reflects her commitment to both patient care and the future of the medical field.
Over the years, Dr Basetti has been honoured with multiple awards from ministers at both the state and central levels. These recognitions highlight her innovative contributions in the areas of patents, medical research, and publication of scholarly work. Her continuous efforts to advance ENT practices and share knowledge have earned her respect within the medical community.
Adding to her achievements, Dr Basetti recently published a research book titled ENT Essentials, carrying the ISBN number 978-93-7406-367-5. The book focuses on key concepts, clinical practices, and essential knowledge in the field of ENT, making it a valuable resource for students, practitioners, and researchers. The publication reflects her deep understanding of the subject and her intention to make quality learning material accessible to a wider audience.
The honour presented by Central Minister Digambar Kamat recognizes not only the publication of this research work but also her broader contributions to healthcare and medical innovation. Such recognition further strengthens her position as a leading figure in the field and serves as an inspiration for many young doctors and researchers.
On this occasion, Dr Basetti expressed her heartfelt gratitude to the CEO of Ramsay SS Hospitals for providing financial support through grants, which played a crucial role in the successful completion and publication of her research book. She acknowledged that this support covered major expenses related to the research and publishing process, enabling her to focus on delivering high-quality content.
Dr Basetti’s journey reflects dedication, hard work, and a passion for medical excellence. Her continued efforts in research, education, and patient care demonstrate her commitment to improving healthcare standards and contributing meaningfully to the medical community.
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